• Title/Summary/Keyword: 상표법

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제100회 산업재산권 연수강좌

  • 한국발명진흥회
    • 발명특허
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    • v.18 no.3 s.205
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    • pp.11-13
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    • 1993
  • 본회는 2월 23일부터 25일까지 발명장려관 연구실에서 산업재산권 연수강좌를 개최했다. 3일간에 걸쳐 진행된 이번 연수강좌에서는 특허제도 및 특허법 해설(김원준 : 특허청 통신과장), 의장법 해설(노태정 : 특허청 사무관), 상표법 해설(정문영 : 변리사), 미국에서의 특허분쟁 침해소송(조현석 : 특허청 심사관), 기업의 특허정보 조사활용(임재규 : 삼성전기(주) 특허과장) 등의 주제로 진행됐다. 이번 연수의 주제중에서 대우전자(주) 특허부 김경철 차장의 기업의 특허관리실무 내용을 소개한다.

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Big Data Application for Judgment on Consumer's Awareness of the Trademark (상표의 소비자 인식 판단을 위한 빅데이터 활용 방안)

  • You, Hyun-Woo;Lee, Hwan-soo
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.8
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    • pp.399-408
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    • 2016
  • As entering the Big Data age, utilization of Big Data is also increasing in the intellectual property sector. Meanwhile, the purpose of a trademark which distinguishes the source of the goods essentially is to enable the public to recognize the goods. Big Data technologies which is recently becoming a issue can be used as a tool to judge consumer's awareness of the trademark. It was difficult for judgment of trademark awareness through traditional ways. As a new way, survey methodology has bee received attention, and it was applied to the field of trademark law. However, various problems such as cost, time, objectivity, and fairness were observed. In order to overcome theses limitations, this study proposes new way utilizing big data analytics for judgment on consumer's awareness of the trademark. This new way will not only contribute to enhancing the objectivity of judging trademark awareness but also utilized to support for related legal judgments.