• (The)Study of the Eastern Classic
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• no.37
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• pp.279-306
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• 2009

This study is purposed to observe conventional expression of Hangul Ganchal. The conventional expression of Hangeul Ganchal had set a pattern from 16th century to 17the century after establishing its regular form. It is mainly found in the introduction and the conclusion of the letters. Especially, they are concretely shown at an address form and greeting in the former, a farewell and the close in the latter. Generally, a native tongue was often used in address form at Suncheon Kim's Eongan in 16th century and Hyun-Poong Kwak's Eongan in 17th century. However, a Chinese character was commonly found in the introduction at Jingbo-Eongan-Dok in 19th century. Specifically, in case of response, the conventional expression of 'read your letter' was added in greeting part. In Suneon of 16th century, this type was gradually established to the form, and in Hyuneon of 17th century, a native tongue set a pattern. However, Jingeon of 19th century, a Chinese character was mainly used instead of a native tongue. The changing form of farewell and the close showed similar pattern as the aspect of greeting form. They seemed to be more simple and repetitive in Hyuneon compared with the form of Suneon. Furthermore, a Chinese character was dominated in the conclusion of letters in Jingeon. Consequently, the paper examined the two types of letter between Hangul letters and Chinese character letters were strongly associated with each other. It is expected that more details research will be coped with next study.

• (The)Study of the Eastern Classic
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• no.49
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• pp.431-459
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• 2012

The purpose of this article is to compare and analyze the conventional expression of Hangul Ganchal in Cheosun Dynasty and Email. Conventional expression is used remarkably in introductions and conclusions. In introduction, it is used for addressing and safety greetings while in conclusion, it is used for closing address and closing words. In Cheosun Dynasty, an envelope of Ganchal only included the details of the receiver because the letter was genuinely delivered by someone who knew the receiver and the sender very well. An envelope of Ganchal is applicable to the screen of the internet which is used for emailing. In an email, we see the name of the sender and the title of the text and once we click the title, we are able to view the text. The difference between the Ganchal and the email was reflected on how the receiver's detail showed on Ganchal and the email show the sender's details. In a case of addressing in a letter while using the conventional expression, we can see how we use "To~" in humble term and " ~께" in a honorific term. We confirmed that the conventional expression has not yet settled in both of the Gnachal and email for the seasonal greetings. The safety greetings comprised with both of the senders' and receivers' latest updates. In Ganchal, this composition is well described conventionally, whereas in emails, only the receivers' latest news are written but the senders' latest updates are hard to be seen throughout the text. In Ganchal's closing section, the closing address and closing words were expressed conventionally. However, in the case of email; those were again hard to be found throughout. To conclude, in Ganchal the conventional expression was developed and placed in 16thcentury(Sun-eon) when there was a focus in our native language. In 17thcentury(Hyeon-eon), it stood still for a sometime and moved on to 19thcentury(Jing-eon) when there was a strong in fluence of Hangul Ganchal, which resulted in regression to the conservative expression. In general, we are able to confirm that the conventional expression is slowly disappearing.

• The Korean Publising Journal, Monthly
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• s.279
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• pp.14-15
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• 2000

• Venture DIGEST
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• s.69
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• pp.20-20
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• 2005

중앙대창업보육센터 한 켠의 허름한 사무실, 두어 평 남짓한 보잘 것 없는 이곳이지만 여기에서는‘배움에 대한 열정’이라는 표현이 더 이상 상투적으로 들리지 않는다. 과외교사 헤드헌팅사업을 시작으로 수익을 위한 사업보다는 가진 것을 더불어 나눌 수 있는 사업을 하겠다며 뭉친 78년 동갑내기, 장원식∙ 서석현 공동대표. 교육에 인생을 걸었다는 장원식 대표를 만나 파릇하게 돋아나는 벤처정신을 들어보았다.

• Digital Contents
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• no.12 s.139
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• pp.50-55
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• 2004

세밑이면 으레 신문과 방송에 단골로 등장하는 메뉴가 있다. 무엇이든 정리하는 것이 숙명인 언론은 한해를 가장 쉽게 요약해 독자에게 전달하기 위해 10대 뉴스를 선정, 발표한다. 상투적이고 식상한 듯 하지만 독자들의 귀와 눈이 되는 주요한 기사이다. 올해 디지털콘텐츠 산업에도 많은 변화의 바람이 불었다. 이에 <디지털콘텐츠>는 10대 뉴스로 한해를 정리해 봤다.

• 프린팅코리아
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• v.14 no.9
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• pp.80-83
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• 2015

사람들은 '아직 멀었나?'라는 질문에 대한 답변이 상투적인 '조금만 더 가면 돼' 라는 것을 잘 알고 있다. 나는 평생을 인쇄기술과 함께 했으며, 오랜 시간 동안 이러한 말을 들어왔다. 잉크젯의 경우에도 이러한 주제가 자주 제기된다. 이에 대해 아직 멀었다고 할 수 있지만, 점점 더 가까워지고 있다고 분명히 말할 수 있다.

• Journal of Korean Classical Literature and Education
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• no.15
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• pp.139-161
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• 2008

This study examined the texts of the Late Joseon Dynasty's YEONJEONG GASA, whose authors are unknown, to list the contents of education which can be provided by conventional elements. Most existing discussions on expression education have focused on creativity. However, the perspective creativity based on the concepts of modern individualism and difference believes that creation can be done only by special professionals with inborn abilities and is likely to jeopardize the possibility and need of expression education to reduce the scope of expression education. On the other hand, conventionality has been related to "cliche" and "old-fashioned" and considered the counterpoint of creativity with lacking originality and aesthetical or educational valuelessness. Nevertheless, conventionality is valuable as cultural custom in that it is closely related to the contemporary culture, thoughts, and language. Also, it is the power that creates new text and induces sympathy in receivers. The Late Joseon Dynasty's YEONJEONG GASA by unknown authors include typicality of circumstances, schematism of emotion, and formula in conventionality. The positive aspects of conventionality - familiarity and intimacy - are the basis of sympathy and become the power that encourages the public to participate in creation and enjoyment within the frame of creativity. Ultimately, conventionality of YEONJEONG GASA allows learners to experience the pleasure of expression and has an important meaning for expression education as it provides them with the opportunity to perform expressions to extend sympathy.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.3-20
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• 2022

The origins of the world-recognized Korean gat can be traced back to Gojoseon, and the jades for the sangtu and gwanja come from Hongshan culture. This study examines the etymology of the hat, the symbolism of the gat and the jade comb, and the history of the development of the accessories for the hat. The research methods of literature review, investigation of relics and murals, and analysis of cases of pronunciation changes were used. Most of the relics excavated from the Hongshan are identical to those excavated from Korea. The Byun-Khan people wore a triangle-shaped conical hat (the byun), which was shaped to fit the protruding sangtu hairstyle, with a foldable brim that, if pulled downward, changed the hat to a gat. The Chu sangtu, a pointed top-knot hairstyle, is uniquely found among Northeast Asian peoples, and it is an ethnic symbol for Koreans. Until the modern period, many Koreans wore their hair in the sangtu style, indicating their descent from the sky. Jade combs shaped like birds and clouds from the Hongshan period emphasized the religious nature and ceremony of hair styling at that period. The word hat is widely used to refer to gat all over the world. The pronunciation of ㄱg, ㅎh. and ㅋq/kh are closely related to each other, and the ancient pronunciation ㄱg gradually evolved to ㅎh or ㅋq/kh. The English 'Hat' and Korean 'Gat' were transformed from the middle-ancient sound 'gasa > gosa > got' of the crown 'gwan, gokkal'. This creative hair style culture that started from the Hongshan culture continued to be fashionable during the Gojoseon Dangun period, and the decoration techniques for hats and accessories were inherited over time and continuously developed. Along with the method of making gat, creative hair-related parts, such as manggeons, donggot pins, gwanja buttons, and fine combs were developed over the course of a thousand years.

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.71-92
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• 2023

This study investigates the symbolism and meaning of the bead design, its relationship with the Silla culture, and the conditions of glass bead manufacturing to verify the theory of Silla's production of Silla face-inlaid glass beads with excellent artistry and technology. The research method includes investigating the design analysis, ancient documents, myths, relics, glass, and metal production techniques. Moreover, Hongshan cultural relics and other cases of inlaid glass beads were collected. There are records in the literature that the people of Makhan, Buyeo and Silla of ancient Korea people considered beads as treasures and used them for accessories. It was confirmed that all the design elements of the bead-patterned hair topknot, golden crown, birds, and flower trees were closely related to the myth of Kim Al-ji of Silla, the oviparous tales and the sacred birds and divine beasts of the north. Moreover, the pattern and arrangements were found to be similar in other Silla relics. The origin of beads and face pendants was Hongsan culture, and a stone cast for beads was discovered in Bukpyo of Gojoseon, the lower-level culture of Hajiajeom. In addition, excavating inlaid glass beads from Sik-ri tombs of Korea and a face-inlaid glass bead from Toganmori tombs in Japan confirms the theory of Silla's production. The fact that the Baekje people of ancient Korea had a glass bead manufacturing office in Japan in the fifth centuries suggests that the Silla people also had a manufacturing plant in Java, Indonesia, because this place was a crossroads of Silla's Sea Silk Road and a source of raw materials and labors with a close relationship to Silla. Therefore, the face-inlaid glass bead was indeed self-made by Silla, who possessed the tradition of bead myths and hair topknot, and the high-level skills such as gold crowns and metal inlays.

• Digital Contents
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• no.6 s.157
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• pp.114-117
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• 2006

현대마케팅의 특징을 규정짓는 요소는 무엇일까. 최근마케팅의 가장 큰 화두는 무엇일까. 약간의 과장을 보탠다면 ‘브랜드’와 ‘정보화’의 두요소가 모든 마케팅을 규정 짓는다고 할 수있다. 정보의 교환과 소통이 인터넷이라는 혁명적인 도구를 이용해 활발해졌고, 그러한 환경변화는 마케팅의 중심에 있는 브랜드를 육성하는 방법까지도 변화시켰다. 브랜드를 제대로 육성하기 위해서는 상투적인 마케팅 수단을 벗어나 새롭게 발전된 개념에 대한 이해가 필수적이라고 주장하는 이들이 힘을 얻고 있다. 특히‘ 체험마케팅(Experiential Marketing)’과‘ 브랜드화 된 고객 경험(Branded Customer Experience)’이란 개념이 마케팅의 새로운 틀로 부각되고있다.