An Empirical Study on the Consumer Satisfaction and Loyalty of Chinese Commercial Banks: Focusing the related Variables of Perceived Service Quality and Uncertainty Avoidance (중국 상업은행 소비자의 만족도/충성도에 관한 연구: 서비스 인식과 불확실성회피를 중심으로)
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- International Area Studies Review
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- v.14 no.2
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- pp.159-180
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- 2010
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