• Korean Institute of Interior Design Journal
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• v.22 no.1
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• pp.11-18
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• 2013

The Contemporary consumer society demands companies to emphasize more on the brand marketing that can deliver the brand identities distinguished from those of competing companies. In today's environment, the meaning of consumption is not only a simple purchase of a product, but also assimilation into images, experience and emotional aspects of the brand. The flagship stores of brands take the advantage of the tendency seriously and utilize the envelopes of the building as marketing catalysts to establish their brand identities. This paper aims to investigate the possibility of the architectural envelope as a marketing element to establish the brand identities, by analyzing the design techniques that enhance the visual effects utilizing innovative application of material, pattern and connection details. it is studied that the function of architectural envelope's change from past to recent date and role of architectural envelope as means of marketing for expression brand image in contemporary commerce space and elements that can be applied on architectural envelope with theoretical consideration about marketing and brand identity. Also this paper will research about experience elements because the process for consumers to recognize brand image with architecture is the process of visual experience. And through example research, this paper will study interrelationship between visual system of cognition to be expressed on architectural envelope.

• Journal of the Korea Convergence Society
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• v.12 no.3
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• pp.205-216
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• 2021

There is a growing interest and need for adaptive reuse and remodeling as a method for sustainable urban regeneration and residential improvement. The purpose of this study was to suggest implications for the remodeling of detached house for adaptive reuse in Korea. To this end, a theoretical review and case analysis was conducted on the remodeling in 'Gupo-Saetulmaul' and 'Haeridan-gil' in Busan City. The implications through the study are as follows. (1) Programs for residents participation and sustainable management of buildings are needed. (2) Coexist between residential and commercial use is needed. (3) A guideline for planning and designing street and building remodeling is needed at the level of the entire detached housing site.

• Journal of the Korean Institute of Rural Architecture
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• v.16 no.1
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• pp.87-94
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• 2014

The objective of this study is to provide a townscape design guideline that harmonized with a historic landscape via condition investigation and landscape analysis of the cultural /commercial environment district where an improvement is a necessity. The followings are the conclusions: 1.To enhance the identity of Gyeongju, should pursue diversity in unity by making the image of architectural landscape a similar peculiarity. 2.The central commercial district where the tradition is valued and contemporary figures meet the tradition needs a landscape formation by CONTEXT. 3.Since a characteristic of the target area is a regional commercial center, to reduce its congestion, reforming the area to simple environment is required. 4.Induce buildings located on the streets with cultural properties to have Korean traditional tiled roof in order to fit in with their surroundings. 5.Make it a rule to partition a wall into tripartition, the wall surface exposed should be the same finishing materials. 6.Consider the visual aspect of pedestrians and a building's width, the recommendable height of the facade should be 3~3.6m. 7.For the design archetype of cornice, four traditional types based on Korean traditional eaves are suggested. 8.The design of signboards should break existing square-shapes, and seek a design to take advantage of icons that historicity and traditionalist of the city are expressed.

• Journal of the Korean Association of Geographic Information Studies
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• v.25 no.4
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• pp.222-237
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• 2022

This study was performed to predict change of forestland area in future to 2050 based on System Dynamics Model which is based on feedback loop by causal relationship. As forestland area change in the future depends on potential forestland conversion demands, each demand type of forestland conversion such as agricultural, industrial, public and residential/commercial use was modeled using annual GDP, population, number of household, household construction permission area (1981~2019). In results, all of conversion demands would have continuously decreased to 2050 while residential and commercial land would be reduced from 2034. Due to such shortage, eventually, total of forestland in South Korea would have decreased to 6.18 million ha when compared to current 6.29 million ha. Moreover, the forestland conversion to other use types must be occurred continuously in future because most of forestland is owned privately in South Korea. Such steady decrement of forestland area in future can contribute to the shortage of carbon sink and encumber achievement of national carbon-neutral goal to 2050. If forestland conversion would be occurred inevitably in future according to such change trends of all types, improved laws and polices related to forestland should be prepared for planned use and rational conservation in terms of whole territory management. Therefore, it is needed to offer sufficient incentive, such as tax reduction and payment of ecosystem service on excellent forestland protection and maintenance, to private owners for minimizing forestland conversion. Moreover, active afforestation policy and practice have to be implemented on idle land for reaching national goal 'Carbon Neutral to 2050' in South Korea.

• Korean Architects
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• no.12 s.332
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• pp.34-42
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• 1996

우리 협회는 지난 11월 26일 오후 2시 협회 대강당에서 '건축설계의 국제경쟁력 확보 및 전문화 방안'을 주제로 토론회를 개최하였다. WTO출범과 건축설계시장개방 등 급격한 대내ㆍ외적 환경변화에 처해 있는 우리 건축계의 국제경쟁력 확보 방안을 마련하기 위해 열린 이날 토론회에서는 경쟁력 확보를 위해 건축설계사무소마다 다양한 전문분야를 확보하고, 건축설계 생산성 향상을 위해 설계업계와 구조, 설비 등 관련 전문분야가 협력체제를 구축해야 하며, 건축의 상품성과 문화예술성이 함께 고려된 건설관련 법안이 마련돼야 한다는 주장이 제기됐다. 이날 서울시립대 최찬환교수는 '건축설계의 경쟁력 확보 방안'이란 주제발표를 통해 해외건설업계의 국내진출에 대응하기 위해서는 설계사무소가 전문성과 효율성을 확보해야 한다고 강조하면서 전문영역을 크게 주거, 상업시설, 공공시설, 교육문화시설, 사회복지시설, 교통 및 운수시설 등으로 구분하였다. 최교수는 또 외국업체에 의한 국내시장 잠식을 막고 우리가 해외에 진출하기 위해서는 해외건설업체와 협력해 정보와 기술, 경험 등을 지원받아야 하고 R&D에 대한 투자를 적극적으로 해야한다고 강조했다. 이어 '건축설계의 전문화'에 대해 주제발표를 한 강원대 박경립 교수는 국내 건설관련문제점 개선과 대외경쟁력 강화를 위해 현재 입법추진되고 있는 건설산업기본법이 건축설계의 독자성과 전문성을 고려하지 않고 있다고 지적하면서 이에 대한 보완필요성을 제기하였다. 박교수는 또한 건축설계분야가 갖고 있는 전문성과 함께 '건축문화'라는 사회문화적 측면의 중요성이 인식돼야 한다며 건축의 상품성과 문화예술성이 함께 고려된 건설관련 법안이 마련돼야 한다고 지적했다. 박교수는 이밖에도 사회발전에 따른 새로운 전문영역의 개발로 실내 설계와 도시설계를 예로 들었으며 정보화에 맞게 고도의 전문성을 바탕으로 Network체계를 구축하고 그 핵심은 건축사협회에 정보Network를 구축하여 활용하는 것이라고 제안했다. 한편 주제발표 후에는 약 3시간여에 걸쳐 이문보(동국대 교수), 손세관(중앙대 교수), 이병담(현대산업개발 부사장), 김인호(국방부 건설기술과장), 유경철(삼육건축사사무소 대표), 이관영(본 협회 이사)씨 등 건설ㆍ건축관계자들이 참가한 종합토론이 이어졌다. 이 자리에서는 사회의 인식에 앞서 건축계 내부적으로 전문성과 효율성의 확보에 나서야 한다는 의견과 함께 무한경쟁속에서 우리 건축설계의 경쟁력을 높일 수 있다는 다양한 의견들이 제기되었다. 본지에서는 이번 토론회의 주제발표 내용을 요약 정리하여 게재한다.

• KIEAE Journal
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• v.7 no.4
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• pp.31-38
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• 2007

Streetscape plays on important role in urban cities. Characteristics of streets is basically defined by the building facade, signs, plants and paving during the daytime. However at night, street receives a new appearance due to the shop light from the buildings, exterior lightings, signboards and street light, and it creates most of the image of the streets. This study aims to analyze the luminous environment and its subjective image of two different pedestrian's commercial streets. Insa-dong street and Myungdong street were chosen for the study. Horizontal illuminance and luminance on building surface, advertisement billboards and pedestrian road were measured. Thirty students were asked to rate the five scaled questionnaire on their subjective images of the streets. Statistical analysis including profile, correlation and T-test are conducted and some findings are discussed

• Journal of Korean Library and Information Science Society
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• v.45 no.3
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• pp.395-414
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• 2014

This study considers that the establishment of a public library within multi-use complex is one of the most effective ways to expand infrastructure of public libraries in Korea. A survey on the complexation rates of public libraries in Seoul was made through on-the-spot visits and telephone interviews. It turned out that out of all 112 public libraries in Seoul, 55 of them are in multi complex buildings. In order to efficiently establish public libraries to multi-use complex, absolute consideration on the size, location, and space should be made. Moreover, if necessary, additional complexation with commercial facilities, schools, and local government buildings should be made.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.100-108
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• 2004

인테리어 디자인학은 보편적으로 건물의 내부공간, 즉 매우 명확한 경계들을 전제로 잘 정의된 공간들에 관한 연구로 그 범위가 제한되어져 왔다. 따라서 건축, 도시, 또는 매우 광대한 의미에서의 환경디자인의 특권으로 알려져 있는 도시에 관한 쟁점을 그다지 자주 다루지 않는 편이라 할 수 있겠다. 그러나 극도로 고밀도화된 현대의 대도시들은 주요 지하 교통망을 중심으로 상업, 유흥, 업무시설 그리고 경우에 따라서는 주거단지에 까지 쉽게 연결되는 거대한양의 전이 실내공간들을 창출해내고 있다. 이것이 최근 홍콩의 건축가 게리 챙(Gary Chang)에 의해서 규정된 새로운 개념의 고밀도 도시 인테리어 랜드스케이프(interior landscape)인 것이다. 이러한 인테리어스케이프의 개념은 현대 도시의 모습 중에서 가장 흥미로운 개념들 중의하나라 할 수 있는데 다양한 요소들이 혼합된 그 특성은 이제 사회학, 건축, 인류학, 도시탐험, 인테리어 디자인, 도시 그리고 환경 디자인 등 다양한 분야에서 뜨거운 논쟁의 주제로 떠오르게 된 것이다. 이제 도시에 관한 연구는 더 이상 외부에서 내부로 진행되는 것이 아니고, 내부에서부터 출발되는 것이다. 극도로 밀집된 아시아의 대도시들은 이렇게 혼잡한 도시환경의 모든 요인들을 더 잘 이해할 수 있도록 다양하고 흥미로운 상황들을 제공해 주고 있다. 상업적 목적으로 건물 전체를 사용하는 수직적 전략이나 다양한 문화적 행태들은 도시 환경의 '혼잡성'을 그냥 참을만한 것이 아니라 오히려 그 도시만의 매력적 요소로 부각시켜 주는 것이다. 본 논문은 인테리어스케이프를 중심으로 진행되고 있는 다양한 이론적 논쟁들의 분석에 그 기초를 두고 있다. '장소성의 부재'의 개념, 혼잡의 문화, 공공공간의 사유화, 결절도시, 한계의 개념들을 분석하여 아시아 대도시들이 어떻게 이러한 쟁점들을 그들 자신만의 고유한 해결책으로 발전시키는지를 고찰하고자 한다. 본 논문의 목적은 서울을 사례분석 중 하나로 사용하여 인테리어 디자인 분야의 경계를 대도시로 확장하는 동시에 새로운 적용영역의 가능성을 탐구하는데 있다 하겠다.

• Journal of the Korea institute for structural maintenance and inspection
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• v.22 no.4
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• pp.83-90
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• 2018

Considering the increased threats from worldwide terrors and the increased demands on the blast resistant design of commercial buildings, this study is aimed at understanding the basic concept of blast resistant design and evaluating the blast performance with an actual design example. Although there are many differences between earthquake and blast loads, the design concept against both loads is similar in terms of allowing the plastic behavior of a structure and sharing the ductile detailing. Through the blast performance evaluation of a target building provided in this study, it is noted that a well-designed building for the conventional loads can have a certain level of blast resistance. However, this cannot be generalized since the blast load on a structure varies depending on the type of weapon, TNT equivalence, standoff distance, etc. Architectural planning with positioning the sacrificial structure or maintaining a sufficient standoff distance from the expected detonation is the simple and effective way of improving the blast resistance of a building.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.129-142
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• 2019

It is needed to regenerate declined industrial districts in downtown area through to invite new industry and to improve urban environment. The purpose of this paper was to make suggestions on the urban regeneration for the districts. I have taken a literature research and a site analysis with cases of 'the South Lake Union' in Seattle and 'Pearl District' in Portland, USA. The result of the analysis was as follows: (1) The land use was changed to mixed use of business-commerce-recreation. The building use was changed to facilities for work, play and live. (2) Infrastructures were improved for user oriented facilities such as pedestrian friendly street, public parks & open spaces, public transportation system, and life supporting facilities. (3) The place identity was enhanced through the preservation of urban structure-tissues, renovation of existing buildings, and preservation of historical heritages.