• Defense and Technology
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• no.1 s.299
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• pp.10-11
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• 2004

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.1-6
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• 1999

• Food preservation and processing industry
• /
• v.5 no.1
• /
• pp.25-30
• /
• 2006

• Review of Culture and Economy
• /
• v.19 no.2
• /
• pp.171-193
• /
• 2016

China's advertising industry has rapidly increased owing to economic growth and big market size. This paper covers the localization and relative efficiency in the Chinese advertising industry. To analyze localization level and efficiency of advertising industry, this paper uses Location Quotient(LQ) and Data Envelopment Analysis (DEA) respectively. According to the results, the first finding shows that the higher regional development level have the relative efficiencies, the higher regional development level also have regional specialization degree. The second finding indicates that Chinese advertising industries are multipolalized region by region. The last finding reveals that advertising industry of middle and west regions has long term development potentiality owing to high specialization degree with low relative efficiencies.

• 프린팅코리아
• /
• s.3
• /
• pp.170-173
• /
• 2002

• 농업기술회보
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• v.41 no.1 s.485
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• pp.8-16
• /
• 2004

• Defense and Technology
• /
• no.4 s.194
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• pp.28-31
• /
• 1995

• Defense and Technology
• /
• no.4 s.194
• /
• pp.35-37
• /
• 1995

• Defense and Technology
• /
• no.4 s.194
• /
• pp.32-34
• /
• 1995

• 에너지협의회보
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• s.23
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• pp.34-35
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• 1992