• Title/Summary/Keyword: 산업관광

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value of the property on the impact of the Perceived value of accommodation on tourism satisfaction (숙박시설의 지각된 가치가 관광만족도에 관한 연구)

  • Jeon, In-Oh;Kang, Myoung-Seok
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.79-94
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    • 2013
  • Perceived value of the property and determine the satisfaction and accommodation factors impact factor in customer satisfaction, and perceived value of factors for the tourists and the the satisfaction degree of freezing gareul analysis in the following results are derived. First, the economics of accommodation, convenience to the tourists, but the perceived value and accessibility and facilities that do not affect the show better, second, the perceived value, affordability, amenities, increase tourists' satisfaction showed.

A Study on Awareness of the Revitalization of Tourism Promotionality through Focus Group Interview : Focus on the Gyeongsangbuk-do Area (관광 홍보관 활성화에 관한 인식 : 경상북도 지역 중심으로)

  • Nam, Tae-Suk;Hur, Jong-Guk
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.6
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    • pp.1-14
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    • 2019
  • This study explored ways to activate tourism promotion centers located in 23 regions of Gyeongsangbuk-do and carried out qualitative research through FGI(Focus Group Interview) to the heads of tourism promotion agencies, public officials, and professors. The FGI(Focus Group Interview) analysis results discussed the problems of tourism promotion and information center facilities recognized by stakeholders in Gyeongsangbuk-do and service improvement cooperation. At a time when the importance of the tourism industry is being emphasized, it is time to expand and improve the facilities of the tourism promotion center as a tourism information facility for Koreans and foreigners. Gyeongsangbuk-do Province has a natural environment and unique tourism resources that can become a tourist attraction in South Korea. In particular, four topics were drawn: providing satisfaction with visitors linked to regional economic revitalization cooperation and tourism guidance, and measures to boost revenue generation at public relations centers and information centers in Gyeongsangbuk-do.

A Study on the Influence of Cultural Tourism Industry Social Characteristics on Entrepreneurship Intention (문화관광산업 사회적 특성이 창업의도에 미치는 영향에 관한 연구)

  • Lee, Jeong-Suk;Kang, Hee-Seog
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.359-367
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    • 2021
  • This study tried to examine the factors that affect the entrepreneurial intentions in the field of culture and tourism industry. Through this, it was attempted to present strategic implications for start-up plans to prospective entrepreneurs in the cultural tourism industry. As a result of the study, the following implications were drawn. First, prospective entrepreneurs in the field of culture and tourism industry need to analyze the start-up items they want to start and systematically design a start-up plan based on market research. Also, by analyzing various start-up cases, it is necessary to secure various prior experiences of failure and success. Second, prospective entrepreneurs in the field of culture and tourism industry will need to increase their interest in starting a business by completing various entrepreneurship education conducted by more diverse institutions and schools than now, and they will have to increase the sense of achievement and willpower that can appear in education. In addition, by making efforts to create human relationships through various entrepreneurship education, efforts should be made to show the utilization of human networks and information sharing when starting a business. Lastly, prospective entrepreneurs in the field of culture and tourism industry should visit startup-related institutions and receive education and advice from experts in order to acquire various information. In addition, efforts should be made to provide more diverse start-up support by obtaining information on start-ups implemented by the state.