• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.6-7
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• 2000

정보혁명의 원동력인 디지털 기술(디지타이징, 멀티미디어, 네트워크, 데이터베이스)은 기술적인 측면을 넘어 사회 문화적으로 다양한 파급효과를 불러일으키고 있다. 정보, 컴퓨터, 커뮤니케이션 혁명으로 불리는 디지털 기술은 탈중심화, 세계화, 분권화, 정보공유의 가속화, 문화적 반작용 등, 정치, 경제, 사회, 문화의 여러 분야에 커다란 변화를 가져왔다. (중략)

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 2004.05a
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• pp.135-140
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• 2004

계속되는 조명의 발달에 의하여 과거의 난방, 취사, 보호, 빛 등의 원시적인 기능을 수행하던 빛은 오늘날 다양한 기능과 사회적 역할을 담당하게 되었으며, 도시의 축제적 요소로서 사람들에게 유희적 기능을 제공하게 되었다. 이러한 축제요소로서의 빛은 종교적 행사로서 의미를 가지고 있을 뿐만 아니라 지역의 이미지 향상 및 홍보효과, 지역주민에게 주는 지역에 대한 자긍심효과, 관광사업 활성화에 따른 경제적 파급효과 둥의 다양한 효과를 가져오고 있다. 유럽의 경우 모닥불이 18세기에 이르러 일루미네이션과 불꽃놀이 등으로 계승되었으며, 우리나라의 경우 신라시대부터 시작된 종교적 행사인 연등제와 정원대보름을 기원으로 한 들불축제가 과거부터 오늘날까지 이어져 내려오고 있다. 유럽에서 시작된 폭죽, 조명을 이용한 빛축제 또한 우리나라의 각 지자체를 중심으로 불꽃놀이와 루미나리에라는 이름으로 개최되고 있다. 또한, 사천시의 창선삼천포대교는 다리의 경관조명을 설치함으로써 지역을 홍보하기 위한 조명축제로 자리매김하고 있다. 이에 본 연구는 우리나라의 다양한 빛축제의 사례를 분석하여 앞으로 빛축제를 활성화하기 위한 기초 자료로 제시하고자 한다.

• (The) Korean Journal of Advertising
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• v.27 no.8
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• pp.59-90
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• 2016

Consumers demand that corporates fulfill their social responsibility by exerting influence over not only economical values but also social values in markets. Given such a social mood, most corporates are actively engaging in Corporate Social Responsibility(CSR) activities, and marketing scholars continue to study the effects of such CSR activities. Numerous such studies examined the relationship between CSR activity and brand equity. Moreover, virtually, a majority of these studies focused on consumer responses to CSR activity from an individual brand perspective. In a situation in which brand management must consider the spillover effects of brands, firms holding various brands should consider these spillover effects when they establish CSR activity strategies. Therefore, we examine the effects of CSR activity using a comprehensive approach that considers the hierarchy of brands. Additionally, we develop a new perspective on fit that has been used as a major influence on the effects of CSR activity. We argue that the mixed results of the impact of fit regarding the effect of CSR activities is attributed to the influence of connections among brands based on the hierarchy of brands. We then examine the effect of two types of CSR activity strategies that reflect the relativity of fit. The results reveal that there was no difference in impact of the two strategies based on unique roles and traits of corporate brand and effects of low fit. Also, we found that the corporate brand focused strategy creates a greater change in consumers' attitudes than does an individual brand focused strategy in the case of a particular brand. This finding is meaningful because it indicates that a hierarchy of brands may relatively reduce the impact of the role of fit, unlike general arguments from previous related research. Second, the spillover effects from the CSR activities of individual sub-brands belonging to the same corporate brand were confirmed. Therefore, we clearly verified the role of the hierarchy of brands. Although both strategies cause changes in consumer attitude toward brands engaged in CSR activity, overall, a corporate brand focused strategy turned out to be more effective than an individual brand focused strategy because of the spillover effects of brands. Third, this study verified the effect of a corporate brand focused strategy through a moderating effect analysis of the degree of association between individual brands and corporate brand. Given these results, we identified a moderating role in the degree of association and the changes in consumer attitudes toward both main brands engaged in CSR activities and other different individual brands, which were caused by the spillover effects of brands. Finally, this study addresses implications and limitations.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.365-369
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• 2004

텔레매틱스 서비스는 아직 초기 시장을 형성하는 단계로서 아직 세계시장을 주도하는 글로벌 리더는 나타나지 않고 있다. 우리나라의 경우 이통사, 자동차업계, 단말기를 포함한 장비업체, 컨텐츠 제공업체 및 이동통신 사업자에게 신규투자와 부가가치제고의 기회를 제공하고 있어 그 산업파급효과가 막대하고 교통사고 감소 등 기대되는 사회 경제적 파급효과가 막대하다. 특히 우리나라의 경우 국제적인 자동차 산업과 우수한 IT 인프라를 보유하고 있어 텔레매틱스 서비스를 활성화하기에 적합한 산업구조를 갖추고 있으며, 그 성공 가능성이 어느 나라보다 높다고 평가되고 있다. 특히 텔레매틱스 서비스 활성화 기본계획의 발표와 더불어 정부의 적극적인 정책지원이 예상됨에 따라 관련기관들이 텔레매틱스 서비스를 신속하게 활성화시킬 수 있는 전략을 수립하여 기존산업의 경쟁력 강화와 글로벌 시장에서의 경쟁우위 확보가 요구되고 있다.

• Journal of Korean Library and Information Science Society
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• v.55 no.2
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• pp.55-81
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• 2024

The purpose of this study is to investigate and analyze the feasibility of relocating and building the Wando-gun Library into a multicultural library. For this purpose, the results of policy and economic feasibility, including locational feasibility, related laws, high and related plans, and surveys were examined. As a result of the analysis, it was found that policy feasibility was secured and economic feasibility was insufficient, but it is judged that some of it was secured because the ripple effect was calculated by the occurrence of social benefits. The results of this study can be useful data to prepare for a project to promote the construction of a library as a multicultural space.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.81-81
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• 2016

가뭄은 국민생활, 경제 등에 막대한 손실을 초래하며, 지역사회 공동체나 사회기능에 심각한 영향을 끼칠 수 있는 재해이다. 가뭄피해 최소화를 위해서는 단기대응, 복구지원 등의 사후대책에서 사전대비 및 예방으로의 정책 전환이 필요하며, 이러한 정책 수립을 뒷받침하기 위해서는 가뭄에 따른 정량적인 피해영향 평가가 우선적으로 필요한 실정이다. 가뭄은 그 지속기간이나 피해양상 및 영향범위 등에 있어 일반 자연재해와는 다른 특성을 지니고 있다. 우선 그 시점과 종점이 모호하고 다른 재해에 비해 장기간에 걸쳐 피해가 누적되며, 가뭄이 해갈된 후에도 장기간 파급효과가 나타날 수 있다. 또한 가뭄이 장기화 될수록 대형복합재난의 형태로 사회전반에 영향을 주기때문에, 영향범위를 설정하고 피해규모를 추정하는 것조차 쉽지 않은 것이 현실이다. 특히 가뭄으로 인한 제한급수, 단수 등의 상황에서 생 공용수의 부족으로 인한 국민생활과 산업의 피해규모 추정과 관련해서는 그 필요성에 비해 연구되거나 적용된 사례가 극히 드물다. 본 연구에서는 국가 가뭄정보분석센터에서 운영 중인 가뭄정보시스템을 통한 가뭄영향평가 정보 생성 및 제공을 위해, 가뭄 영향평가에 대한 국내 외 사례를 조사하고, 생 공용수에 대한 가뭄 피해액 추정 기법을 국민안전처, 국토연구원 등에서 수행된 연구사례와 일본의 갈수에 의한 감 단수피해액 추정기법을 중심으로 검토하였으며, 가뭄정보시스템 구축자료와의 연계 활용 방안에 대해 고찰하였다.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.1-18
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• 2001

Some spread-effects and their dynamics accruing to regional community from the new location of large firms would be an interesting theme in economic geography On the assumption that all firms not only should. have cooperative relations with their regional communities but also try to realize such cooperations in case of locating their facilities, some rationale for their philanthropic activities will be discussed in this paper. The focus of this paper is on the community contributions or philanthropy which are executed as the non-profit motivated activities of firms. Why and how should firms respond to the growing requirements of their communities, and what type of philanthropic activities could be good for their social behavioral contexts are the questions to be solved in this study. It is possible to get some guidelines of a firm's philanthropy through the comparisons on the practices in the three largest firm.5: Kodak. Dupont, and POSCO.

• The Journal of the Korea Contents Association
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• v.2 no.1
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• pp.46-51
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• 2002

With the Internet, many enterprises have been able to improve their productivity, gain opportunity to get competitive power and access to potential global customers. The why that the support of government is needed in implementation and activation of EC is that EC is the best way to reduce the transaction cost in business process. This study examines factors affecting the activation of B2B and selects the three sides needed the support of government. With that point, This study proposes a role of government in that three sides.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.1B
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• pp.94-104
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• 2003

This paper addresses the issue of applying the concept of IT everywhere IT inside to R&D planning system We investigate R&D planning system, mid term IT technology development plan, and the fact and outlook of wireless communications technology in Korea and also focus o deriving core wireless telecommunications technologies and priority setting under R&D planning system, using Analytic Hierarchical Process.

• Journal of Korea Technology Innovation Society
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• v.14 no.4
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• pp.889-914
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• 2011

This paper is to review assessment indicator on priorities for budget allocation of the national R&D program. In priority setting of programs for the budget allocation process of the national R&D program using the Analytical Hierarchy Process (AHP), the survey result on the major influencing factors is as follows: the significance of components of evaluation for the priority of the national R&D programs in budget allocation was as following order: "accomplishment and ripple effect of the project," "basis and driving force for the promotion of project," "feasibility of project goals," and the "possibility of overlapping and linkage among projects". The importance of the final evaluation indicator was as following order: "clarity and possibility for accomplishment of business objectives," "ripple effects in terms of science and technology", "ripple effects in terms of the economy and overall society" and "appropriate correspondence with mid- to long-term plans" (the importance for these four indicators was over 10%) while the importance of "overlapping" and "appropriateness of budget size" indicators which fell below 5% were considered to be relatively less important. there is a need for a clear criteria and conceptions of evaluation indicators for budget allocation of national R&D programs.