• Korean journal of communication and information
• /
• v.45
• /
• pp.496-532
• /
• 2009

With the turn of the 21st century, corporate legitimacy is at risk. The society is demanding even greater responsibility to the corporations in return of exercising its enlarged influencing power. As the legitimacy is threatened, entrepreneurial activities have become even more important than ever in order to obtain trust from the public and to be accepted as an ethical enterprise. This study assumes corporate legitimacy as the necessary element in overcoming the crisis. With this respect, it further states what kind of effect the exercise of corporate reputation and social responsibility have on ensuring corporate legitimacy in crisis. To verify the purpose of this study, two research hypotheses and one research question were set. The major research results and the implications are as follows. First, the corporate reputation of Samsung Heavy Industries affects the corporate actional legitimacy in case of crisis. Second, recognition on corporate legitimacy varied in accordance with the public’s perception of the corporate social responsibility. Third, the interaction between corporate reputation and social responsibility plays a role in determining corporate legitimacy. This result denotes that it is necessary to exercise social responsibility and build up corporate reputation in order to obtain corporate legitimacy in crisis.

• The Journal of the Korea Contents Association
• /
• v.21 no.7
• /
• pp.206-221
• /
• 2021

The demand of social responsibility for corporate is increasing gradually. The corporate can't secure the royal customers only with the effort of securing the competitiveness through the product, service quality. The corporate should act actively in order to satisfy the social expectation required by customers. With this background, this study conducted the survey that can verify the effect of how usual interest in corporate social responsibility interacts in order to investigate the difference depending on the characters of customers and how the corporate social responsibility has led the brand performance. As a result, the legal and economic responsibilities were found to have significant influence in forming the corporate brand image and the favorability. The ethic responsibility was found to play a key role in forming the reliable image but have the negative impact in forming the achievement image, innovative image. In terms of the effect of social responsibility on the corporate brand performance, the usual interest on the social responsibility was found to have no impact as a regulatory effect.

• The Korean Journal of Franchise Management
• /
• v.2 no.2
• /
• pp.134-149
• /
• 2011

For decades, corporate social responsibility (CSR) has been a subject of intense debate among scholars and practitioners. Discussions have generally focused on the role of business in society and the nature of an enterprise's social responsibilities. The International Organization for Standardization (ISO) announced the implication of the ISO 26000 as the new guidance standard for social responsibility, which is built on the intellectual and practical infrastructure of ISO 9000 and ISO 14000. Although the enthusiasm for corporate social responsibility (CSR) has been echoed in the Chinese marketing literature, with the very low rate and level of CSR implementation in China's enterprises based on 2011 report of Chinese Academy of Social Sciences, this paper will give a general statement on the current status and future management mode of CSR in China.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.455-462
• /
• 2015

This paper examines the effect of corporate social responsosibility(CSR) on the firm value. Based on the argument that CSR would play the role of mitigating conflicts between firms and society, I hypothesized that CSR would enhance the firm value. This study used regression analysis with a data set of 733 from 2009 to 2012 using KEJI(Korean Economic Justice Institute) Index. An Index published by KEJI was used as the measure of CSR performance. The results of this study are summarized as follows: First, there is a significant positive relation between CSR and firm value. Second, in the seven-rating items consist of the KEJI Index, most items have the positive relationship with the firm value. These results suggest that firm with higher CSR activities exhibit better financial performance as measured by Tobin's Q.

• Vending industry
• /
• v.10 no.2 s.31
• /
• pp.52-55
• /
• 2011

흔희 일본을 자판기 천국이라 말하지만 더 정확이 말하면 청량음료자판기 천국이다. 캔이나 PET 병 등 다양한 용기의 청량음료를 판매하는 자판기가 무려 260만대 설치되어 있다. 이토록 많은 청량음료 자판기가 설치되어 있다 보니 사회적인 책임도 크다. 자판기의 편리성, 환경, 치안, 도난 방지 등에 있어 사회를 위해 반드시 수행해야 기능들이 있다. 이 기능들을 개별업체에 맡겨 놓기에는 무리가 있다. 기업은 아래도 영리를 중시하는 경향이 있다 보니 사회적 책임에 관계된 일은 단체에서 진행을 해야 구속력과 추진력이 생긴다. 그래서 일본에는 청량음료자판기협의회가 있다. 일본자판기 관련 4개 단체(일본자동판매기공업회, 전국청량음료공업회, 일본자동판매협회, 일본자동판매기보안장비 협회)가 사회적 책임을 위해 공동 목표를 세우고 보조를 맞추어 나간다. 최근 이 단체의 활동은 자판기의 편리성 향상, 환경대응, 안심 안전한 거리 환경 조성에 맞추어져 있다. 그들이 지향하는 사회적 책임 활동 지켜보는 것은 의미가 크다. 우리 자판기 산업의 먼 장래도일본의 전례를 따라가지 않을 수 없는 상황이 될테니까. 자판기의 비중과 역할이 증대될수록 어느 시점에서는 반드시 사회적 책임이 동반되게 마련이다. 이런 측면에서 청료음료자판기협의회 활동을 소개한다. 국내 관련 업체들도 이제 자판기의 사회적 책임 강황에 관심을 가져야 할 시점이다.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.285-293
• /
• 2021

This study aims to identify the relationship between outcome expectancy and illegal use of music sources, and examined the parallel double mediating model of reward sensitivity and social dilution of responsibility on that relationship. To achieve the purpose this study, data were collected from 302 male and female high school students living in Seoul metropolitan area, and a double mediating effect was analysed with PROCESS Macro 3.5 Model 4. Results indicated that outcome expectancy was positively correlated with reward sensitivity, social dilution of responsibility, and illegal use of music sources of high school students, whereas reward sensitivity and social dilution of responsibility were positively correlated with illegal use of music sources. This study found that reward sensitivity and social dilution of responsibility were mediating outcome expectancy and illegal use of music sources in parallel. These findings suggest that psychological mechanisms lead adolescents use illegal music sources might be important, and provide useful information for making strategies to prevent adolescents' uses of illegal music sources.

• Proceedings of the Korea Contents Association Conference
• /
• 2013.05a
• /
• pp.123-124
• /
• 2013

본 연구는 기업의 사회적 책임(경제적 책임, 법적책임, 윤리적 책임, 자선적 책임)이 조직몰입에미치는 영향과 이들 사이 조직평판의 매개효과를 연구하였다. 분석결과, 첫째, 경제적, 법적, 윤리적 그리고 자선적 책임 모두 조직평판에 정(+)의 영향을 둘째, 경제적, 윤리적 그리고 자선적 책임은 조직몰입에 정(+)의 영향을, 셋째, 조직평판은 조직몰입에 정(+)의 영향을, 넷째, 경제적, 윤리적, 자선적 책임과 조직몰입 간의 영향관계에서 조직평판의 매개효과가. 특히, 윤리적 책임과 자선적 책임과 조직몰입간에는 완전매개(full mediation) 효과가 존재하는 것으로 확인되었다.

• Journal of Digital Convergence
• /
• v.17 no.5
• /
• pp.311-318
• /
• 2019

The purpose of this study was to identify the effects of self-leadership and nursing professionalism on social responsibility in nursing students and verify the mediating effects of nursing professionalism on the relationships between self-leadership and social responsibility. The subjects of this study consisted of 250 nursing students. Data were collected using self-reported questionnaires. The results were as follows: Self-leadership and nursing professionalism had a positive effect on social responsibility. Nursing professionalism had a partial mediating effect in the relationship between self-leadership and social responsibility. Conclusively, this results of study is meaningful to provide evidence to improve the self-leadership and maximize nursing professionalism to increase social responsibility in nursing students.

• Korean Business Review
• /
• v.21 no.1
• /
• pp.19-36
• /
• 2008

This study examines respondents' perception of influence of corporate social responsibility on the corporate effectiveness. Also it investigates the relationship between Machiavellianism and corporate social responsibility. Survey data were collected from undergraduate business students, Advance Management Program attendants and business professors of Hallym University. The results show that they perceive corporate social responsibility's positive contribution to profitability and success. Older respondents thought more positively about contributions of corporate social responsibility to short-run success than younger ones. Also Machiavellian scores of older ones were lower than those of younger ones. The findings indicate that Machiavellianism influences directly respondents' perception of corporate social responsibility. It implies that understanding of human nature is important to induce corporate managers to be socially responsible.

• The Journal of the Korea Contents Association
• /
• v.15 no.8
• /
• pp.495-504
• /
• 2015

The purpose of this study is to examine the effects of corporate social responsibility on organizational identification and customer orientation by flight attendants. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on previous studies. A convenience sample of 217 flight attendants was surveyed and 203 usable questionnaires were analyzed. Corporate social responsibility was divided into economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility by the literature review. Confirmatory factor analysis were conducted to validate the measured variables. Then the data and hypotheses were examined using structural equation modeling (SEM) by AMOS. The results are as follows. Firstly, 'economic responsibility' and 'philanthropic responsibility' have positive effect on organizational identification while 'legal responsibility' and 'ethical responsibility' have no effect on 'organizational identification'. As for the degree of influence, 'philanthropic responsibility' has a greater impact than 'economic responsibility'. Airlines should focus on the responsibility to the community as well as social contribution. Secondly, 'organizational identification' has positive effect on customer orientation. The contribution and limitations of this research were discussed and the future possible researches were mentioned.