• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.128-146
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• 2008

Cyworld has created a new social phenomenon that relationship between people and communities could be built by committing to digital writing. It has altered the way of people's writing attitudes from self-confessed to self-describing and self-broadcasting ways in which one regards oneself as the center of the cyber world. The purpose of this paper is to identify the shift in one's writing attitudes and how he/she develops technologies of the self in the Cyworld space. Quantitative and qualitative methods support the result; The analysis of 100 Cyworld users' mini-homepages show how the visual images in Cyworld affects their way of digital writing and the analysis of the change of writing habit due to sharing data how virtual 'family' that has been created by Cyworld. I categorize the characteristics of digital writing into three; 1)Visualization of technologies of the self 2)Networked technologies of the self 3)Sharing secretes. The aim of writing in Cyworld is not to keep the secrete but to share and, eventually, texts are circulated in the networked society where one is participated(Cyworld family). Therefore, the usage of images plays a significant role in Cyworld communities because the opened secretes are usually prepared to be presented on the basis of trustworthy toward other members.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.407-419
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• 2015

As the use of social media has gained mainstream popularity, concerns on the particulars of the users' motivation and method of use is on the rise. Under uses and gratifications approach, this study analyzes the use behaviors in Kakao-story, Facebook, and Twitter, and analyzes the changes in the perception of social support by the users of the media. Data was analyzed from 240 online questionnaire surveys. The study finds that the frequency of use of social media differs depending upon the personality of the users and their purpose of use, both of which also influence their type of use. It also finds that frequent use of social media increased the users' perception of social support, whereas their type of use had no effect with such perception. Communication behavior through social media seem to increase perception of social support.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.563-565
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• 2013

The issue on cyber ethics cannot be solved within technical and legal boundaries. Therefore, this study intends to consider the antecedents affecting cyber ethics from the perspectives of individual characteristics and social influences. Specifically, the current research aims to investigate (1) the effect of individual characteristics(self-efficacy, locus of control) on cyber ethics in web 2.0 environment, (2) the impact of social influences(subjective norm, image, visibility) on cyber ethics, (3) the moderation effect of a user's personality(extroversion, introversion) between individual characteristics and social influences, finally (4) the interrelationship between cyber ethics and the type of web 2.0 service participation of users(consumption, production).

• Journal of Science and Technology Studies
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• v.12 no.1
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• pp.79-106
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• 2012

The paper discusses the issue of reality related to interaction between users and electronic figures that mediate by online game system. MMORPG(Massively Multiple Online Role Playing Game) has been known as virtual world that physically and electronically interconnect users and mechanical elements over huge area. Already game items have became a kind of reality for some users long time ago. How these figures could have been regarded as realities? It suggests to take place the temporality of practice around game world. Tremendous practices of human and machines produce their relations and these relations are reinforced self-referentialy. They could constitute their time-space frame that be situated a figure as the something in it.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• 한국노년학
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• v.40 no.4
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• pp.659-689
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• 2020

This study focuses on the process of internalizing the perception of negative discrimination among elderly people who have experienced age discrimination. The grounded theory method was used to identify the age discrimination experienced by the elderly in their daily lives and to explore the consequences of such discrimination through self-ageism. According to the analysis results, the elderly respond not only to explicit discrimination but also to implicit discrimination. In this process, the stronger the pain of old age (poverty, disease, ignorance, and solitude) and the stronger the memory of failing to respond to discrimination, the higher the level of self-ageism. "Self-ageism" has internalized the negative image of the elderly, who have been discriminated against by age, resulting in disadvantages in terms of quality of life through various reject/separate/suspension actions in reality. In the presence of supportive resources such as health, institutional support, and caregivers, the elderly have room to overcome self-ageism through more active ways. However elderly people who cannot motivate themselves and they lack these resources, elderly are trapped in negative reflux caused by self-ageism and sustained a depressed and shrinking life. In this state, it is not easy to motivate themselves and make physical, cognitive, emotional and social responses. Therefore, in this analysis, we specifically noted two aspects, contextual conditions and interventional conditions, and proposed programs for synchronizing senior citizens and improving resiliency from a microscopic point of view, and argued for the need to develop systems such as supplementing welfare and health service systems related to the entire life cycle, expanding accessibility and 'age-integration' through 'Community Care', awareness improvement and anti-discrimination laws.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.120-140
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• 2012

The purpose of this study is to understand interrelationships among the congruence of brand personality of family restaurants with the self image of customers, brand identification, and loyalty. The results showed a positive relationship between congruence of brand personality of family restaurants with the self image of customers and brand identification. However, the congruence of brand personality of family restaurants with the self image of customers does not have a direct effect on brand loyalty, and congruence of self image with a pertinent brand is perceived through brand identification. In addition, it was found that the brand identification of family restaurants has a positive effect on brand loyalty. Limitations and future research directions are also discussed.

• Journal of Internet of Things and Convergence
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• v.5 no.1
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• pp.1-6
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• 2019

This study was intended to verify the impact on the quality of service for employees of youth training facilities. The purpose of this study is to provide basic data for improving service quality by analyzing the factors influencing service quality of youth training facility workers. Data were collected from 110 youth training facilities in Busan. The results showed that social support, emotional labor and self-efficacy had a static effect on the quality of service. Based on the results of this study, the following suggestions were made. First, in order to enhance social support, it is necessary to strengthen regular networking with other agency workers, interview with middle managers, and counseling. Second, to raise emotional labor, it is necessary to imprint a sense of mission as a youth leader. Psychological and emotional programs should also be developed and implemented. Third, in order to increase the self-efficacy, it is necessary to strengthen the administrative super vision and strengthen related education such as image making.

• Informatization Policy
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• v.19 no.4
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• pp.46-62
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• 2012

This research intends to find factors to analyze users, non-users, and the relation between how many sites people use and the users' tendencies, in regards of social network services such as Facebook, Twitter, and Cyworld. The major results are as follows: firstly, the user group seems to be composed of people who are younger, have higher self-efficacy, and use smartphones, compared to the non-user group. Secondly, a single-site user group has lower motivation of 'expert search and expression' and a lower degree of personal tendency of innovation (novelty seeking and self-efficacy), compared to multiple-site user group. Thirdly, foreign SNS user groups have a higher degree of personal tendency of innovation and motivation of 'experts search and expression' than the Cyworld user group. On the other hand, the Cyworld user group seems to be affected by reference group in their use, while they have high motivation of 'connection'. In conclusion, there were significant relationships between personality and multiple SNS uses. Also, Cyworld users tended to use it for maintaining established relationships.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.