• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.8
• /
• pp.69-76
• /
• 2016

As the number of SNS users increases, so does their self-disclosure. This study examined the factors affecting self-disclosure based on Social Capital Theory and Regulatory Focus Theory. The (extent of self-disclosure by users/number of users disclosing themselves) in SNSs is expected to differ depending on their social capital (bonding capital vs. bridging capital) and regulatory focus (promotional vs. defensive). As a result of this study, it is found that bridging capital is positively related to self-disclosure in profile and in conversation, while bonding capital is positively related to self-disclosure only in conversation. With regard to regulatory focus, promotional orientation has a significant effect on self-disclosure in profile and in conversation, while defensive orientation is negatively related to self-disclosure in profile, but not related to self-disclosure in conversation. Promotional orientation is found to moderate the effect of bridging capital on self-disclosure.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2020.06a
• /
• pp.15-15
• /
• 2020

기후변화로 인하여 가뭄은 그 위험성이 점차 높아질 것으로 예상되고 있다. 잠재적 대규모 가뭄피해를 사전에 예방하기 위해서는 가뭄에 보다 효과적으로 대응하기 위한 방안을 마련하는 것이 필요하며, 국가적 수자원 관리를 넘어선 국민 전반이 가뭄 심각성을 인지하고 적합한 대응을 하도록 유도하는 것이 중요하다. 기상, 수문, 농업 등 가뭄 발생의 다양한 측면들을 표현한 여러 가뭄지수 및 정보가 이미 생산되고 있으므로, 이러한 정보를 국민에게 제공한다면 국민이 가뭄의 심각성을 인지하고 물 절약 등의 행동에 동참하도록 하거나 농민의 경우 사전에 대처 방안을 마련하도록 하는 등, 공급측면에서의 수자원 관리 뿐만 아니라 수요 측면에서의 대응도 가능하게 될 것이다. 하지만 현재 제공되는 가뭄지수 및 정보는 전문적 지식이 있는 의사결정자 및 연구자 등을 위한 것으로, 일반 시민이 이러한 정보를 통해 가뭄의 상황을 이해하고 해석하여 그에 따른 행동을 하기란 어려운 것이 사실이다. 따라서, 본 연구에서는 국내 가용한 가뭄지수 및 정보로부터 국민이 체감할 수 있으며, 적절한 행동을 하도록 설득할 수 있는 가뭄정보 생산 방안을 도출하고자 한다. 사회과학적 이론, 포커스그룹 인터뷰 및 설문조사를 통하여 국민의 가뭄정보에 대한 인지 및 이해 특성을 파악하고, 시민자문단을 통하여 직접적으로 국민에게 현재 가용한 가뭄정보를 제공하고 어떻게 바라보는지 분석함으로써, 국민이 체감 가능한 가뭄정보의 방향을 제안하였다. 또한 현재 가뭄에 대한 뉴스 등이 어떠한 방식으로 생산되고 유통되는지를 분석하여 이로부터 사회과학적 측면에서 국민을 설득하기 위한 보다 효과적 방안을 제시하였다. 결과적으로 국민이 가뭄의 상황을 인지하고, 국가적 차원의 가뭄 대응의 필요성을 이해하며, 물 절약 등의 행동을 하도록 설득하는 것이 가능하게 되어, 점차 심각해져가는 가뭄에 효과적으로 대응할 수 있을 것으로 판단된다.

• Korean Journal of Cognitive Science
• /
• v.23 no.3
• /
• pp.323-348
• /
• 2012

Three experiments were conducted to explore the interaction of personal pronoun (e.g. 'I' and 'you') and emotional evaluation (e.g. positive and negative) using time-course (e.g. SOA 500-1000ms) and multi-task approaches (e.g. lexical decision task and primed naming task). In Experiment 1, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that the interaction effects of personal pronoun and emotional words were found. In Experiment 2, Participants were presented personal pronoun as primes at SOA 1000ms and were asked to response emotional words which were differed in emotional attributes. The results showed that no effects were found. In Experiment 3, Participants were presented personal pronoun as primes at SOA 500ms and were asked to pronounce emotional words which were differed in emotional attributes. The results showed that the interaction of personal pronoun and emotional words were found. The results of 3 experiments were discussed from a point of view of dynamic processes of social cognition.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.22 no.5
• /
• pp.129-137
• /
• 2022

This study compared the sociodemographic characteristics and innovativeness of OPAL generation e-commerce users and non-users based on the innovation diffusion theory, and examined the effect of these personal characteristics on the availability of e-commerce use. The result showed that OPAL generation e-commerce users differed from non-users in gender, age, income level, education level, and functional, hedonistic, social and cognitive innovativeness. In addition, gender, age, educational level, functional and hedonistic innovativeness were found to be significant variables that determined the OPAL generation's use of e-commerce. Based on these results, we presented the theoretical and practical implications of this study.

• Science of Emotion and Sensibility
• /
• v.13 no.2
• /
• pp.371-380
• /
• 2010

In this paper, we study the bus stop shelters, one of the public facilities, revised by the development plan of Seoul city. Dark gray and brown are dominant colours for the shelters. As representative colours, designated by Seoul city, dark gray and brown can be harmonious naturally with urban environment. However, in view of universal design, those colours have some problems to be recognized and to be used for handicapped groups, olds and childens especially. For analysis, investigating proposition and circumstance of two groups living in the city is the first place. This study is for building proper colour domains of universal design for public facilities and for recognizing that the way of public facilities should be that the ambit of public space is not regarded as a facility but recognized easily in accordance with environment including a facility. we hope that this paper is practically used as a reference for coming studies are the purposes of this study.

• Journal of The Korean Association For Science Education
• /
• v.27 no.3
• /
• pp.190-200
• /
• 2007

In this study, we analyzed the uses of external representations in material units of 7th grade science textbooks developed under the 7th National Curriculum on the basis of theories and research results on learning with multiple representations. The results revealed that the frequencies of microscopic external representations were higher than those of macroscopic and symbolic external representations. The external representations with drawing and/or writing were presented more frequently than those without drawing and/or writing. Furthermore, the external representations were rarely presented on the basis of the principles (e.g., personalization principle) and/or theories (e.g., dual coding theory, cognitive load theory, and social constructivism theory) for effective uses of the external representations in learning with multiple representations. Educational implications are discussed.

• Korean Journal of Cognitive Science
• /
• v.26 no.1
• /
• pp.97-123
• /
• 2015

This paper theoretically examines the mediations of media on disaster and the structure of the politics of compassion, from the cultural politics approaches. The media has treated for a long time many different forms of disaster and sentimental reactions that were bound to the human life. In the present paper we shall take a different approach from traditional ones that focus on how the media represents these subjects and how it arouses cognitive, affective, behavioral reactions of the audience. We will instead focus on how these subjects of disaster and compassion constitute new social meanings through the mediation of media. And we will investigate that the experiences of social sufferings mediated by media are related to the ethical potentiality vital to the construction of global public sphere and global civil society that need to be reshaped in the $21^{st}$ century media environment. This paper attempts to understand new cultural-politics meanings of the media as a major factor conducting the audience's new public actions through mediating sufferings of the others.

• Management & Information Systems Review
• /
• v.35 no.2
• /
• pp.167-183
• /
• 2016

This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

• Journal of the Institute of Electronics Engineers of Korea CI
• /
• v.45 no.5
• /
• pp.63-73
• /
• 2008

Recent years have seen an explosion of interest in interactive agents motivating human learners to engage in edutainment systems which are designed to be entertaining and educational at the same time. Especially, work on socio-emotional processes has focus on understanding of human's social behavior in training and entertainment a applications. In contrast with work on social emotion, where research groups have developed detailed models of emotional processes, models of personality have emphasized shallow surface behavior. Here, we build on computational appraisal models of emotion to better characterize dispositional differences in how people come to understand social situations. Known as explanatory style, this dispositional factor plays a key role in social interactions and certain socio-emotional disorders, such as depression. Building on appraisal and attribution theories, we model key conceptual variables underlying the explanatory style, and enable agents to exhibit different explanatory tendencies with respect to their personalities. Furthermore, we developed an interactive AR agent based on our framework and applied it into an interactive teaming system that allows participants to explore individual differences in the explanation of social events, with the goal of encouraging the development of perspective laking and emotion-regulatory skills.

• The Journal of the Korea Contents Association
• /
• v.13 no.6
• /
• pp.158-166
• /
• 2013

This study gave attention to the people who has resistance of the social media that tens to be the use as innovations. Therefore, this study examined the determinant factors of psychological resistance of the social media such as Twitter focused on students as none-users of social media. Total of 268 none-users participated in this study. The results were as follows. First, relative advantage influenced negatively on innovation resistance. Second, perceived complexity influenced significantly not on innovation resistance. Third, perceived risk influenced positively on innovation resistance. Therefore, social media related to social relationship should improve relative advantage, the other way, decrease perceived risk such as defamation and personal attack.