• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.165-174
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• 2016

Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.340-345
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• 2008

Web2.0 이라는 인터넷 환경의 변화 속에서 사용자들의 자발적인 참여를 통해 생산된 컨텐츠(UCC)가 화두가 되고 있다. 다수의 사용자 참여는 집단지성을 발휘하고 이렇게 생성된 UCC 는 새로운 가치를 창출한다는 믿음이 확산된 가운데, 사용자는 더 이상 정보수용자의 입장이 아닌 정보제공자의 입장에서 컨텐츠 생성에 대한 범위와 역할이 크게 향상되고 있다. 그렇다면 과연 무엇이 이러한 사용자 생성 컨텐츠의 창의성에 가장 큰 원동력이 될까 또한 무엇이 집단지성, 집단의 창의성을 창출하는데 가장 큰 영향을 미칠까? 본 연구는 이러한 의문에서 출발하였다. 이와 같은 연구 문제를 해결하기 위하여 피드백과 동기 그리고 창의성에 기반한 인지 평가 이론과 창의성에 관한 사회적 특성이론에 근거, 상호작용 즉 컨텐츠에 대한 피드백을 기반으로 연구모형을 세우게 되었다. 이러한 연구 모형을 설문을 통해 검증해 본 결과, 피드백이 사용자의 동기에 긍정적인 영향을 미치고, 결국 그러한 동기가 개인의 창의성 및 집단 창의성에 긍정적인 영향을 미친다는 결론을 얻을 수 있었다. 이러한 연구 결과는 이론적으로는 인지 평가 이론의 확장 적용 및 CSCW 환경에서 암묵적으로 인식된 피드백과 같은 상호작용의 중요성을 공고히 하는데 기여할 수 있으며, 실제로는 이러한 피드백 요소를 시각적으로 적절히 배치 및 노출하여 사용자의 내적 용기와 창의성을 촉진하여야 함을 밝힌다는데 의의를 가질 수 있겠다.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.445-452
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• 2016

The purposes of this study were to examine the two processes of social comparison and self-comparison, and to suggest the applications of social comparison theories and self-comparison theories. For these purposes, social comparison theory, self-evaluation maintenance model, control theory, self-discrepancy theory, regulatory focus theory, and temporal comparison theory were reviewed. The processes of social comparison and self-comparison are different, but both comparisons are similar in that they have some effects on self-evaluation, emotion, motivation and behaviors. Suggestions on education, health, economic justice and interpersonal relationships were discussed.

• Informatization Policy
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• v.21 no.1
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• pp.57-76
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• 2014

The purpose of this research is to investigate the role of social dimensions in predicting the intention to use SNS. We proposed an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are attitude toward SNS use, subjective norm, information cascades, and perceived behavioral control as antecedents to intention to use SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascades, were found to have a significant positive relationship with the intention to use SNS. In particular, information cascade turned out to have the strongest impact of the three antecedents to intention to use SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

• Korean Journal of Culture and Social Issue
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• v.20 no.2
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• pp.133-154
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• 2014

The purpose of this study was to investigate psychological processes based on the Korean college students' development of social justice interest and commitment. For this study, we replicated Miller and colleagues'(2009) study, which explained the development of social justice interest and commitment by social-cognitive career theory(SCCT). Social desirability was controlled, and then self-reports data from 343 college students were analyzed using Structural Estimate Modeling(SEM). As a result, the final research model that social justice self-efficacy and outcome expectations affect social justice interest and commitment was proven valid for Korean college students. Also, in comparison with the direct effects model(social supports and barriers affect directly on commitment), the indirect effects model(social supports and barriers affect indirectly on commitment through self-efficacy) was supported. As an unique path of social-justice domain, the indirect effect by social support on commitment through outcome expectation was proved, as well. This study covers measurement limitations, future directions for research, and some lessons points with regards to how Korean college students to have social justice interest and commitment.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.81-94
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• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory this study examines factors affecting intrinsic motivation, which also influences Social Presence. The results indicates that competence and relatedness positively influence. Firstly, Autonomy not significantly influences Social Presence. Secondly, Competence significantly influences Social Presence. Thirdly, Relatedness significant1y influenced Social Presence. Fourthly, Social Presence significantly influences Loyalty.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.716-720
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• 2010

본 연구는 중소 벤처기업에서 성과에 가장 중요한 영향을 미치는 요소인 기업가를 대상으로 기업가의 정치적 기술과 사회적 네트워크가 기업가적 성과와 어떤 영향관계를 갖는지 고찰하고자 한 탐색적 성격의 실증적 연구이다. 연구결과 기업가의 사회적 역량인 정치적 기술은 사회적 네트워크와 기업가적 성과에 유의한 영향을 미치는 것으로 나타났으며, 사회적 네트워크는 일부 하위 요소만이 기업가적 성과에 유의한 영향을 미치는 것으로 나타났다. 특히 약한 유대의 네트워크 원천은 정치적 기술과 기업가적 성과를 완전매개하는 것으로 밝혀졌다. 이 같은 연구결과는 중소 벤처기업에서 성과 창출에 중요한 영향을 미치는 요소인 기업가를 대상으로 역량과 성과의 관계를 고찰했다는 점, 그리고 기업가의 사회적 네트워크가 사회적 역량인 정치적 기술과 기업가적 성과 사이에서 어떤 역할을 하는지를 구체적으로 밝혔다는 점에서 의의가 크다. 또한 정치적 기술이라는 구체적이고도 새로운 선행변수의 도입과 사회적 네트워크의 역할 수립이라는 점에서 이론적 공헌이 있을 뿐만 아니라, 성과 창출 이전 단계에 해당하는 기업가의 역량 개발에 관한 실제적인 정보를 제공했다는 점에서 실무적 공헌을 찾을 수 있겠다.

• 한국노년학
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• v.29 no.4
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• pp.1383-1396
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• 2009

In this study, we investigated the effects of perceived health and ageism experience of the elderly on successful aging, which were respectively presumed as predictors of biomedical model and psychosocial model of the successful aging. As important research results, firstly, negligence among ageism experience constructs appeared higher than other discriminatory experiences. Secondly, male showed significantly higher discriminatory experience than female in the area of 3 constructs such as property, negligence and employment ageism. Also there were some different discriminative experiences in the area of perceived health and ageism in terms of age, wealth and education. Finally, the results of hierarchical multiple regression hired to find out factors influencing successful aging showed that the factors such as sex, wealth, perceived health and property discrimination of ageism affected successful ageing. Based on the analytic results, we verified that perceived health, i.e., predictor of biomedical model had higher effect on successful aging than ageism experience, i.e., predictor of psychosocial model of successful aging. Thus, it was suggested that health promotion policy should be considered with priority and also combating ageism as well for successful aging.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.156-166
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• 2018

Due to the recent aging population, the need for development and use of welfare technology is increasing in society, but the debate on the evaluation of the personal, social and economic effects of newly developed welfare technology is insufficient. The purpose of this study is to analyze the concept of welfare technology and the theoretical contents of technology assessment, and to discuss the development of indicators applicable to welfare technology assessment for older adults. For this purpose, the characteristics of welfare technologists, who are distinguished from the general technology, were examined and tried to establish the concept of welfare technology and to examine theoretically. In addition, welfare technology Assessment indicators reflect the characteristics of older adults and are presented in six areas, including personal, economic, social, technological, environmental and ethical aspects. For the case study, two welfare technology products for older adults were selected and applied to the welfare technology evaluation indicators. This study suggests that older adults and their caregivers need to be participating as an important stakeholder to increase the effectiveness of the welfare technology assessment.

• Journal of the Korean Society for information Management
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• v.21 no.2
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• pp.23-44
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• 2004

This study proposed a theoretical framework that could explain the service use of a community informatics. The proposed community informatics use model was developed based on three theoretical models: (1) Ajzen's Theory of Planned Behavior (TPB) from social psychology: (2) Uses and gratifications approaches from media use research; and (3) Technology Acceptance Model(TAM) from information technology use research. The proposed model consists of three basic components: expectations of the outcomes from use, approvals from important others, and perceivied controllability over using the service. The initially proposed model was assessed using structural equation modeling, and then re-sepcified in order to propose a better fitting model. The initially proposed and revised community informatics use models were discussed with their theoretical and practical implications.