• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.238-246
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• 2016

This study aimed to research the effects of CSR on consumer perception and corporate reputation in chicken restaurant. This study intended (1) to analyze the factors of corporate social responsibility in chicken restaurant, (2) to research the effect of CSR on consumer perception, (3) to research the effect of CSR on corporate reputation, (4) to research the effect of consumer perception on corporate reputation. Data were collected from consumers who visited the top-ranked chicken restaurant in scope by face-to-face interview. The questionnaire was distributed of the 350 copies and used 292 in the analysis. The results of this study revealed that (1) the factors of CSR were economic, philanthropic, legal and ethical, (2) ethical and legal had significant influence on consumer perception, (3) legal, economic and philanthropic activities had significant influence on corporate reputation, (4) the consumer perception had significant influence on corporate reputation.

• The Journal of the Korea Contents Association
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• v.6 no.5
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• pp.161-169
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• 2006

This study is based on the sport event(mountains marathon race 2005 in Jecheon) of social and cultural impact. The results were as fallows: Factor analysis of 19 positive impact items produced five dimensions and factor analysis of 9 negative impact items produced two dimensions. As an example of results, younger generations (those in 20s and 30s) and service employees tended to perceive the impacts of the sport event more positively than other age or occupation groups. Thus, the results indicated that attitudes toward the event are likely to differ across socio-demographic characteristics.

• Management & Information Systems Review
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• v.34 no.1
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• pp.121-142
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• 2015

This study focused on finding how to raise the positive effect of a service employee on the organization by strengthening his sympathetic feeling at the position of business, not the position of customer and how to reduce the negative effect. The specific objectives of the study are: First, the effect factors of the empathy abilities (cognitive empathy, emotional empathy) of a service employee are largely classified as the social support (supervisor support, co-worker support) to the service employee and the self-soothing ability. Therefore, this study tries to verify the relationship between the self-soothing ability, and social support and empathy which are preceding factors of the empathy of a service employee. Second, it also tries to verify the relationship between job stress and empathy ability(cognitive empathy, emotional empathy) of a service employee. As a result of the verification of the study hypothesis, first, the social support was distinguished as supervisor support and co-worker support, and the empathy ability was distinguished as cognitive empathy and emotional empathy. As a result of verifying the relationship between social support and empathy ability, the supervisor support did not have a positive effect on cognitive empathy while the co-worker support did have a positive effect of cognitive empathy. The supervisor support had a positive effect on emotional empathy and the co-worker support had a positive effect on emotional empathy. Second, the self-soothing ability of a service employee had a positive effect on empathy ability and a positive effect on both cognitive empathy and emotional empathy. Finally, the empathy ability(cognitive empathy, emotional empathy) of a service employee was shown to have a negative effect on the job stress of a service employee.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.122-137
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• 2010

Blogs are a new type of media that have recently become popular on the World Wide Web and have influence throughout society. The purpose of this study is to examine social motivations influencing intention of blog usage. Based on Technology Acceptance Model and Motivation Theory, this study considered perceived usefulness, perceived ease of use, reputation, reciprocity, enjoyment of helping, social identity as the determinants of influencing the intention to use of blog. The suggested model was empirically evaluated using online survey data collection from 342 users of popular blog site in Korea (NAVER Blog, Cyworld minihompy, Daum Blog, and Yahoo Blog). The results revealed that perceived usefulness, perceived ease of use, reciprocity, and social identity affect directly the intention of blog usage. Furthermore, social identity has moderate effect via reciprocity and enjoyment of helping on blog usage. This study contributes to a theoretical understanding of the factors as social motivation that affects the usage of blogs. Also, the results of this study provide blog service providers useful strategic insights and service guidelines to enhance user's intention of blogs practically.

• Journal of Digital Convergence
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• v.14 no.1
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• pp.453-463
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• 2016

This study examined the relationship among dropout, organizational trust, and intention to transfer in the department affiliated with Physical Education. Data were collected from 480 students in the department affiliated with Physical Education from 6 institutions of a 4-year university located in Seoul, Gyeonggi-do, Incheon, and ChungChong-do. For the research model analysis, a structural equation model and bootstrapping were conducted. Results indicated that the academic domain, the social domain, and the environmental domain of dropout had a positive effect on organizational trust. But the only the academic domain in the relationship between dropout and intention to transfer affected intention to transfer positively. The social domain and the environmental domain were not statistically significant on intention to transfer. Moreover, organizational trust had a positive effect on intention to transfer. Finally, organizational trust partially mediated the path between the academic domain and intention to transfer. It fully mediated the paths between the social domain and the environmental domain and intention to transfer.

• 한국산학경영학회:학술대회논문집
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• 2004.11a
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• pp.23-42
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• 2004

This study examined individual characteristic factors and environmental factors as determinants of entrepreneurial intentions. As for individual characteristic factors, individuals' career orientations and entrepreneurial self-efficacy were examined. As for environmental factors, social supports and successful role models, labeled as personal environmental factors, were examined, and social perceptions for entrepreneurs, labeled as social environmental factors were also examined. Data were collected from undergraduates of business department, and graduates of the same department. The samples of 208 and 81 for each group were used for final analysis. Results showed that as a whole, career orientations affected entrepreneurial intentions. Specifically, entrepreneurial orientations had positive effects. and security orientations had marginally negative effects on entrepreneurial intentions, while, unexpectedly, autonomy orientations had no significant effects. Entrepreneurial self-efficacy had the strongest positive effects on entrepreneurial intentions. Social supports and successful role models, which were not identified as distinct variables by the respondents, were integrated as a new variable of 'network environments' for analysis in this study. Network environments positively affected on entrepreneurial intentions. Social perceptions for entrepreneurs, however, did not affect on entrepreneurial intentions. Based on the results of career orientations, self-efficacy, and network environment, the implications for activating entrepreneurship were discussed.

• 한국사회복지학회:학술대회논문집
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• 2005.04a
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• pp.589-609
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• 2005

현대는 지식사회이다. 이는 사회복지영역에서도 예외일 수 없다. 사회복지영역에서 지식의 중요성은 이미 오래 전에 합의되었다. 그렇지만 ICT(Information Communication Technology)의 급격한 발달은 사회복지영역에서도 적지 않은 논의를 불러일으켰다. 본 연구에서는 10의 영향은 이미 전제되어있는 상태에서 변화된 조직 관리를 실증적으로 파악하고자 하였다. 사회복지가 사회의 구조적이고 파생적 문제해결에 중심을 둔 실천과학이라는 정체성을 획득하고자 하는 단초적 시도로서 지식관리가 필요하다는 전제하에, 지식관리 중 지식공유를 중심으로 연구를 진행시켰다. 즉 사회복지영역에서 이루어지는 지식공유는 어느 정도이며, 그 결과는 어떤 조직적 성과를 산출하고, 또 이러한 지식공유에 영향을 주는 전제 조건은 무엇인지를 부산광역시 사회복지담당공무원을 중심으로 파악하였다. 지식공유 관련 요인을 11개의 요인으로 재구성하여 이를 구성요인별로 나누어 분석한 결과, 동료관계 망, 보상, 상부관계, 조직 규범, 의사소통 둥의 조직 환경이 지식공유와 조직성과에 큰 영향을 주고 있으며, 특히 조직성과에 미치는 직접적 영향력 보다 지식공유를 고려한 상태의 전체 영향력이 강하게 나타나 지식공유가 조직성과에 직접적인 영향을 주고 있었다. 이에 사회복지 조직에서 조직성과를 높이는 지식공유를 원활하게 할 수 있는 환경 조성의 노력과 아울러 추후과제로서 여타 사회복지 기관에서의 지식관리 관련 연구가 필요하다.

• The Journal of Korean Association of Computer Education
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• v.16 no.5
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• pp.49-58
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• 2013

The purpose of this review is to identify factors that affect the quality of cyber universities. While the previous studies focused on the university-level factors, the review revealed that the country-level, social-level, and individual-level variables are also important factors influencing the quality of cyber universities organically and systematically. Therefore, the current study asserts that additional predictors should be added with regard to its systemic structure. These variables would include basic educational environment (e.g., teachers, staff, educational system), related regulations, management system, student willingness to participate in learning and their motivation, the government's awareness of cyber universities and polity support, and societal recognition/assessment of cyber universities.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.81-94
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• 2011

The purpose of this research is to explore the causality of autonomy, competence, and relatedness which are major variables in self-determination theory this study examines factors affecting intrinsic motivation, which also influences Social Presence. The results indicates that competence and relatedness positively influence. Firstly, Autonomy not significantly influences Social Presence. Secondly, Competence significantly influences Social Presence. Thirdly, Relatedness significant1y influenced Social Presence. Fourthly, Social Presence significantly influences Loyalty.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.7-17
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• 2012

This paper identifies the determinants of adoption and diffusion of e-government services, and examines the causal relationship among the variables of adoption behavior. The main findings, based upon survey responses from service users, are as follows: first, both the value of service and the socially influencing factor have the positive effect to the intention of utilizing services. Second, the socially influencing factor has the indirect effect to the intention of utilizing services, because it positively affects the value of service. The interaction factors, however, do not directly affect the intention of utilizing services. These interaction factors indirectly affect the intention of utilizing services through the path which increases the value of service, and its effect is larger than the socially influencing factor.