• Venture DIGEST
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• s.101
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• pp.34-34
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• 2006

삼국지에서 제갈공명은 "나라를 부강하게 만들려면 국민을 교육해야 하고, 교육을 바로 하기 위해서는 사제지관계를 바로 해야 한다"고 말했다. 관계라는 것은 사람을 다루는 모든 사람들에게 요청되는 핵심이다. 사회가 건강하기 위해서는 각 구성요소가 상호 연관할 수 있는 관계적 합리성을 통해서 균형과 조화를 이루어야 한다. '나'라는 존재가 '너'와 소통하지 못하고 또 기업이 사회와도 소통하지 못한다면, 자기중심적이고 자폐적으로 되어간다면 결국 병들기 마련이다. 육체적 건강이든 정신적 건강이든 혹은 사회적 건강이든 관건은 '통'과 '불통'의 문제로 압축된다.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.73-80
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• 2020

Using 8,499 observations from 5 years-1,878 firms panel data during 2014 to 2018 in Korean stock exchanges, this study examines the impact of National Pension's ownership on corporate philanthropic giving. The empirical study finds that National Pension's ownership has positive relations with the extent of corporate philanthropic giving in terms of the amounts per employee, the expenditures with respect to total asset and total sales, implying that National Pension plays a monitoring role in promoting target firms to increase the extent of corporate philanthropic giving, which lead to increase in target firms' long-term values. The empirical study also finds that when National Pension is a blockholder holding more than 5% ownership in the target firms, it has positive relations with the extent of corporate philanthropic giving in terms of the amounts per employee, the expenditures with respect to total asset, implying that it exercises disciplinary roles on focal firms in promoting the extent of corporate philanthropic giving in order to increase target firms' long-term values. The results overall support that National Pension plays positive effects on target firms in promoting the extent of corporate philanthropic giving, which lead to increase in target firms' long-term values.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.333-341
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• 2024

So far, the rationality of management decisions has been limited to the economic rationality of maximizing self-interest. However, management rationality in the ESG era, which pursues the interests of the environment, society, and the company from the perspective of harmony and balance, requires new judgment standards. The goal of ESG management is sustainable development. Sustainable development goes beyond the accumulation of wealth, which was the goal of the past economy, and aims for the happiness of the entire society, including coexistence and fair development that develops together with the entire society. From Aristotle's perspective, the happiness of the entire society promoted by sustainable development is no different from the highest good of citizens, members of the community. Accordingly, this paper attempted to explore the new management rationality required for managers in the ESG era by comparing Aristotle's concept of citizenship with the concept of 'corporate citizenship', one of the main concepts of ESG management. Through this, we sought to show that companies are essentially communal entities and that the company's pursuit of profit requires rationality of balance and harmony with environmental and social interests.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.119-122
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• 2014

현대에 들어 IT 시장은 경쟁이 더 심화되고 있기 때문에 IT기업의 고용형태가 다양해지고 있고, 이에 따라 관련 기업의 수나 정규직 일자리는 두드러지게 감소하고 있다. 따라서 비정규직 근로자는 상대적으로 증가하고 있고, 고용 불안정과 열악한 근무 여건 때문에 사회적 배제를 겪을 가능성이 크다. 우리나라에서는 IT종사자의 사회적 배제가 정보시스템 품질에 미치는 영향을 다룬 연구는 드물다. 이에 따라 본 연구에서는 IT종사자를 대상으로 사회적 배제와 정보시스템 품질 사이의 관계를 실증적으로 살펴보았다. 조사 결과, IT종사자의 사회적 배제는 정보시스템 품질에 유의미하게 영향을 미치는 요인으로 나타났다.

• Asia Marketing Journal
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• v.11 no.3
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• pp.205-224
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• 2009

Social responsibility which a corporation should be aware of is increasing as it plays a more important role in society. Corporate Social Responsibility (CSR) was taken by some huge entrepreneurs in the past. Conversely, CSR is prized one of important business activities for every corporate nowadays. Cause-related marketing draws particularly special attention among various CSRs, because it has a direct and positive effect on purchasing behavior. Marketing activity of Amway Korea is an excellent example of the cause-related marketing in Korea. Mid 2000s, some multilevel marketing firms had evaded the law, customer had negative attitude towards Amway Korea. Amway Korea, however, has overcome the difficulties by cause-related marketing, which is called campaign for Nutrilite's kid health. Present case examines the cause-related marketing, which Amway Korea has been doing for 10 years. Especially, we investigate specific factors, which differentiated CSR of Amway Korea from one of other firms. Lastly, we discuss a future action for Amway Korea's cause-related marketing and implications.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.364-371
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• 2019

The World Health Organization (WHO) announced the 11th International Classification System (ICD-11), which classifies game addiction as a disease in 2018. Sin stocks are defined as the companies that have negative addictive properties and are taxed on social costs. If a game disorder is listed in the disease classification system in Korea, it is highly likely that Korean game companies may be considered as sin stocks that causes negative addictive properties and social costs such as the game addiction and the game addiction tax. This suggests that game companies could be newly included in the scope of sin stocks in Korea. In this study, we examine the effect of the inclusion of game companies in the scope of sin stocks on the job preferences of game companies. We found that there is a high level of opposition to the opinion of the listing sin stocks of game companies, and a high degree of addiction and gambling was suggested as the cause of the game companies being classified as sin stocks. We also found that firm value and job preference would be decrease if a game company was classified as sin stocks. The study is meaningful in that it suggests that game companies can be perceived negatively as sin stocks due to the disease code of game disorder, which has recently emerged as a social issue. Also, this study will contribute to the academia and market participants by reporting statistically the effect of the classification of sin stocks in game companies on job preferences for game companies.

• Management & Information Systems Review
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• v.37 no.3
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• pp.131-145
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• 2018

The purpose of this study is to analyze the effect of the fit between innovation strategy and firm characteristics on innovation performance. We conducted surveys for venture companies in the Southeast region, The results of multiple regression analysis based on 135 questionnaires are as follows : First, the higher the fitness between innovation strategy and social network level, the higher the innovation performance. Second, the higher the fitness between innovation strategy and management control system level, the more positive effect on innovation performance. Finally, the higher the fitness between innovation strategy and innovation culture, the higher the innovation performance. This result implies that the enterprise characteristics should be designed and operated in accordance with the innovation strategy implementation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.5
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• pp.185-196
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• 2023

This paper investigates the effects of entrepreneurs' cognitive biases on business opportunity evaluation, given their strong entrepreneurial spirit, which is characterized by innovation, proactivity, and risk-taking. When making decisions related to business activities, entrepreneurs typically make rational judgments based on their knowledge, experience, and the advice of external experts. However, in situations of extreme stress or when quick decisions are required, they often rely on heuristics based on their cognitive biases. In particular, we often see cases where entrepreneurs fail because they make decisions based on heuristics in the process of evaluating and selecting new business opportunities that are planned to guarantee the growth and sustainability of their companies. This study was conducted in response to the need for research to clarify the effects of entrepreneurs' cognitive biases on new business opportunity evaluation, given that the cognitive biases of entrepreneurs, which are formed by repeated successful experiences, can sometimes lead to business failure. Although there have been many studies on the effects of cognitive biases on entrepreneurship and opportunity evaluation among university students and general people who aspire to start a business, there have been few studies that have clarified the relationship between cognitive biases and social networks among entrepreneurs. In contrast to previous studies, this study conducted empirical surveys of entrepreneurs only, and also conducted research on the relationship with social networks. For the study, a survey was conducted using a parallel survey method using online mobile surveys and self-report questionnaires from 150 entrepreneurs of small and medium-sized enterprises. The results of the study showed that 'overconfidence' and 'illusion of control', among the independent variables of entrepreneurs' cognitive biases, had a statistically significant positive(+) effect on business opportunity evaluation. In addition, it was confirmed that the moderating variable, social network, moderates the effect of overconfidence on business opportunity evaluation. This study showed that entrepreneurs' cognitive biases play a role in the process of evaluating and selecting new business opportunities, and that social networks play a role in moderating the structural relationship between entrepreneurs' cognitive biases and business opportunity evaluation. This study is expected to be of great help not only to entrepreneurs, but also to entrepreneur education and policy making, by showing how entrepreneurs can use cognitive biases in a positive way and the influence of social networks.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.123-127
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• 2020

4차산업 이래 급변하는 산업환경과 경기악화로 인해 청년실업율이 지속적 사회문제로 부상하고 있으며, 산업구조 변화로 사회에서 요구하는 진로역량에 영향도 변화하고 있다. 이에 일자리창출의 새로운 동력원으로 창업에 대한 관심이 높아지고 있는데다 대학 창업교육은 양적 성장세를 이어 왔고, 더불어 주요 창업지원성과라 볼 수 있는 창업자수·고용인원수·매출액 성과도 상승세를 보이고 있다. 그러나 대학 창업교육이 어떠한 질적 성장을 이루고 있는지에 대해서는 의견이 분분할 것이다. 창업교육은 주로 국내 교육 및 해외교육 현황이나 일부 역량관점으로 대학 창업교육을 다루는 선행연구가 있으나 아직 역량관점에서의 창업교육에 대한 연구는 도입단계로 다양한 시도가 이루어 지고 있다. 대학에서는 실질적인 창업지원 성과가 증가하고 있음에도 창업교육과의 관계를 밝히는 연구 또한 충분치 않은 상황이다. 이러한 점들을 반영한다면 사회 변화와 요구에 따라 창업교육의 양적성장에 이은 질적 고도화를 위한 다각적 연구가 필요한 시점이라 할 수 있겠다. 창업교육의 질적 측면에서 살펴보자면 유럽에서는 수년간 광범위한 연구를 통해 기업가정신역량을 국민의 전생애역량으로 인식하고 평생교육에 적용해 오고 있는 반면, 국내에서는 대학 별로 3~5단계 내외의 교육체계를 세우고 창의성을 높이기 위한 디자인씽킹이나 캡스톤디자인식 등의 창업교과목과 같은 시도가 증가하고 있다. 기업가정신에 대한 교육도 다소 증가하고는 있으나 주로 창업스킬 중심의 교육으로 편중되는 현상을 보이고 있다. 대학은 창업교육을 통해 사업가도 중요하지만 무엇보다 기업가를 육성해야 하는 기관이다. 그러므로 대학별 특성에 따른 교육체계의 다양성에 더하여 이제는 국내 대학 창업교육의 체계성을 높이기 위한 통합적인 접근 또한 필요한 시점이라 본다. 이에 본 연구에서는 역량관점으로 창업교육 현황을 파악하고 실질적인 창업지원성과 간 관계를 밝혀 창업교육 고도화를 위한 방향성을 제시하고자 한다. 기업가정신역량(Entrepreneurship Competence) 개념을 기반으로 4년제 창업선도대학의 역량별 창업교육 현황을 파악하고, 대학정보공시자료를 활용하여 기업가정신역량기반 창업교육과 지원성과 간 연관성을 밝혀 지원체계 개선방안을 제안한다. 이러한 연구결과는 창업교육 지원체계를 고도화 함에 더하여 대학에서의 기업가정신역량기반 창업교육을 통하여 대학생의 기업가정신역량을 제고시킴으로써 실질적인 창업지원성과를 높이고, 사회의 한 구성원으로써 사명감을 가지는 바람직한 기업가를 발굴하고 육성함에 있어 좀 더 명확한 방향성을 제시할 수 있을 것으로 기대된다.

• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.