• Title/Summary/Keyword: 사회적약자기업

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Global Advertising Creative Trend Based on 2019 Cannes Lion Winners (2019 칸 국제광고제(Cannes Lions)를 통해서 본 글로벌 광고 크리에이티브 트렌드)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.121-128
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    • 2019
  • This study, after analyzing 2019 Cannes Lion winners, suggests five creative trends. It was found that these global five creative trends are multi-sensory experience, integration between data and creativity, real humanism, brand activist, and consideration for socially disadvantaged. Not only visual impact or stimulus, but audio or scent could be utilized in an effort to stimulate consumers and promote brands. In 2019 Cannes Lions advertising campaigns which sought to find consumer insight through data and apply it to creativity received applause from Cannes Lions judges. In addition, advertising campaigns based on real humanism suggest that attitudes are best changed through positive experiences. Nike's 'Dream Crazy' campaign is a good example which shows a company's philosophy and brand purposes. Brands are becoming activists and are being encouraged to take real action, and for good reason. Lastly, projects such as Ikea's 'ThisAbles' and Microsoft's 'Xbox Adaptive Controller' are contrived for the socially disadvantaged.

Game Theoretical Analysis of Economic Gab-Jil (경제적 갑질에 대한 게임이론적 분석)

  • Yang, Chae-Yeol
    • Korean small business review
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    • v.41 no.3
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    • pp.95-106
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    • 2019
  • The Economic Gab-Jil, where the stronger are forcing the weaker to sacrifice, is not only a serious social problem, but also it exhausts the vitality of the national economy. Especially, the issue of 'cost reduction (CR) of delivery price' in automobile industry, and the issue of 'tolls' and 'retaliating' in the franchise business are becoming more controversial. This paper suggests some measures to rectify the problems by an analysis using a game-theoretic model. One of the ways to change the 'bad equilibrium', where economic Gab-Jil is prevalent, to the 'good equiblium' is to strengthen the bargaining power of the weak by legal and institutional measures. It is also a more market-friendly system that is self-enforcing, where the regulation is automatically enforced by the incentives of the participants, without relying solely on the enforcement power of regulatory or supervisory bodies

Technical Proposal based Bidding System Applying the Concept of the Lowest Total Combined Bid Price for Supplying Affordable Housing (최저통합환산가격 개념을 적용한 기술제안 기반 입찰제도)

  • Cho, Gun-Hee;Kang, Seung-Hee;Lee, Jeong-Seok;Sohn, Jeong-Rak;Bang, Jong-Dae
    • Korean Journal of Construction Engineering and Management
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    • v.11 no.2
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    • pp.94-105
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    • 2010
  • Recently, resettlement problems of low income groups in the urban regeneration area have been issued in Korea because they have no capability to purchase (or lease) redeveloped housing (or apartment). There are several approaches for supplying affordable housing and one of these is the bidding system which can reduce construction cost. However, the lowest bidding system has many problems such as dumping and substandard quality. In this context, this study proposed bidding system based on technical proposal applying the concept of the lowest total combined bid price for optimization of bid price, reduction of construction cost and period, and maintenance of suitable quality. This bidding system embraces the best value and cost plus time concept on the basis of an improved lowest price bidding system. It consists of the following components: work unit based, project unit based, and period reducing technical proposals. The proposed bidding system for determining bidders are designed to evaluate the adequacy of each technical proposal in the order of the combined minimum price in an effort to effectively optimize bid prices and reduce the construction periods, as well as to maintain a minimum appropriate quality.

The Theory on 'antisocial' of Social Economy (사회적 경제의 '반사회적(antisocial)'인 것에 대한 시론)

  • Hong, Sung-Woon
    • Journal of Digital Convergence
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    • v.16 no.12
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    • pp.41-50
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    • 2018
  • In our society, recently, the concept of social economy stands out as an alternative to the mainstream economy in the market. It is noteworthy that although the social economy has the nature of practical field of civil society, the government has a willingness to actively support the social economy as a means of getting visible result of job creation. The social economy in Korea is being fostered by the government and understood within the framework of a very limited policy goal of providing jobs for the vulnerable. The problem is that the social value and community implications of the social economy are disappearing while the social economic organizations have higher policy status and become more and more dependent on the government's financial support. This paper suggests that the discourse on the social economy should be reconstructed while holding the problem of this situation.

ESG management should consider environmental sustainability (환경 측면의 고려가 절실하게 요구되는 ESG 경영)

  • Chang Seok Lee
    • Journal of Wetlands Research
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    • v.25 no.4
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    • pp.248-256
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    • 2023
  • ESG, which stands for Environmental, Social, and Governance, becomes a keyword in managing a company as it becomes an "indicator" that judge companies. Since the environment has suffered so much damage for economic development, it is now to reflect the enormous environmental costs of the future in the management standard rather than the immediate financial benefits at the expense of the environment. Compared to the days when corporate social responsibility (CSR) was discussed, ESG management has improved significantly as it requires practice beyond the declarative level, but the level of consideration for the environmental field is still not high. There may be many backgrounds, but the biggest problem may be the lack of understanding for other fields. Accordingly, this study aims to inform corporates of the need for investment in the environmental field by explaining ESG reviewed in the environmental field and ESG management required in the environmental field. Furthermore, another purpose is to inform them that ESG management is a win-win strategy that can have a meaningful effect not only in the environmental field where investment is received but also in terms of companies by explaining the benefits that companies can gain through this. To reach this goal, this study proposed a method of restoring a damaged ecosystem based on corporate investment, evaluating its effects based on carbon absorption capacity, and using it as a means of carbon neutrality practice as well as ESG management performance of a company.

Welfare Policy Visualization Analysis using Big Data -Chungcheong- (빅데이터를 활용한 복지정책 시각화분석 -충청도 중심으로-)

  • Dae-Yu Kim;Won-Shik Na
    • Advanced Industrial SCIence
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    • v.2 no.1
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    • pp.15-20
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    • 2023
  • The purpose of this study is to analyze the changes and importance of welfare policies in Chungcheong Province using big data analysis technology in the era of the Fourth Industrial Revolution, and to propose stable welfare policies for all generations, including the socially underprivileged. Chungcheong-do policy-related big data is coded in Python, and stable government policies are proposed based on the results of visualization analysis. As a result of the study, the keywords of Chungcheong-do government policy were confirmed in the order of region, society, government and support, education, and women, and welfare policy should be strengthened with a focus on improving local health policy and social welfare. For future research direction, it will be necessary to compare overseas cases and make policy proposals on the stable impact of national welfare policies.

신관리기법으로서의 PERT.CPM

  • 이승영
    • Cement
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    • s.37
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    • pp.4-11
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    • 1970
  • 최근 급속히 팽창된 산업 구조와 이에 따른 업무량의 증가는 종래의 관리기술로서는 이를 성공적으로 처리할 수 없게 되었으며 아울러 인간의 미래조작능력의 증대와 기업구상력의 개발, 사회변동에 대비한 예측적인 계획의 수립 등 관리기능의 신장은 새로운 관리기법을 요구하게 되었으므로 PERT/CPM 수법이 신관리기법의 하나로 등장하게 되었다. PERT/CPM 이란 Program Evaluation Review and Technique, Critical Path Method 의 약자로서 우리말로는 계획수립 집행 및 평가로 번역되는데 이의 직역은 종속 및 총합 $\ulcorner$시스템$\lrcorner$ 과업의 동시진행 및 집중관리라 할 수 있는 것으로 시간과 비용을 절감하려는 기법인 것이다. 또한 PERT 기법은 복잡한 작업형태를 상호관련성있는 Network로 구성하고 제종속작업을 하나의 통일된 목표로 진행시키는 것을 의미한다. 이와 같은 PERT/CPM 기법은 제한된 자원의 효율적인 투자 및 관리와 불필요한 시간과 비용을 제거하여 준다. 현재 정부(경제기획원)는 PERT/CPM 제도를 도입하여 건설공사에 대한 예산관리제도를 설정중에 있으며 민간 및 정부투자기관으로서 현대건설주식회사와 한국전력주식회사와 이미 PERT/CPM 제도화방책을 연구기관에 위촉하여 제2단계적용을 시도하고 있는 것은 시대적 당위성에 따른 타당한 전망이라 하겠다. 거금 한국양회공업협회가 본제도의 도입 적용을 추진하기 위한 일련의 조사활동을 시작한 것은 시멘트 공업계의 새로운 경영관리체제를 모색하고 업계를 선도하는 중요한 전환점이 되리라 믿는다.

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A Study on Bluetooth-based Voice Service System for the Blind (블루투스 기반의 시각장애인용 음성서비스 시스템에 대한 연구)

  • Park, Sang-Hyock;Park, Koo-Rack;Kim, Joon-Yong;Jung, Jin-Young
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2018.07a
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    • pp.137-138
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    • 2018
  • 시각장애인은 활동을 하는데 있어 많은 제약이 따른다. 특히 사물을 만지거나 음성을 이용하여 정보를 얻어 이동해야 하는 어려움을 겪는다. 공공기관 및 민간기업에서는 시각장애인의 어려움을 해결하기 위하여 다양한 지원방안을 내놓고 있지만 여전히 미흡한 것이 현실이다. 이 중 시각장애인이 사용하고자 하는 기기에 설치된 점자판에 접근하는데는 특히나 많은 어려움이 발생한다. 본 논문에서는 이러한 시각장애인 및 저시력자들이 효과적으로 점자판에 접근할 수 있는 시스템을 제안한다. 제안시스템은 블루투스를 이용하여 음성으로 시각장애인들이 이용하려는 시설 및 기기 등에 쉽게 접근할 수 있도록 도와줌으로써, 사회적 약자의 어려움을 해소하는데 많은 도움을 줄 수 있을 것으로 판단된다.

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A Study on the Housing Support System for the Vulnerable Class based on IoT Environment (IoT 환경 기반 취약계층 주거 지원 시스템에 관한 연구)

  • Sim, Sung-Ho
    • Journal of Convergence for Information Technology
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    • v.12 no.2
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    • pp.17-22
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    • 2022
  • Currently, the housing supply rate exceeds 100%, and the penetration rate continues to increase. This housing supply rate is changing from quantitative supply-oriented to improving the quality of the residential environment in housing service policies. Despite the increase in the housing supply rate, practical access to the vulnerable class is still difficult and there are many areas that are insufficient to use housing services when necessary. In addition, the demand for residential services is increasing due to the expansion of the scope of the vulnerable class. In order to compensate for these problems, facilities and joint occupancy that cannot guarantee independent living are mainly established, although a supply plan is established for the vulnerable by expanding policies and support projects. This paper proposes an IoT environment-based housing support system for vulnerable groups to support housing services for vulnerable groups. The proposal system improves the quality of the residential environment and provides service-oriented support services. Through the proposal system, appropriate social participation opportunities can be provided by improving the quality of life of the vulnerable and supporting a residential environment where independent living is possible.

A Study on SNS Records Management (기록관리 대상으로서 SNS 연구)

  • Song, Zoo-Hyung
    • The Korean Journal of Archival Studies
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    • no.39
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    • pp.101-138
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    • 2014
  • This study examined the influence and meaning of SNS as the hot topic of our time from the archival perspective and also studied the 'SNS records management'. The many users mean a high accessibility and utilization of SNS, which increase the influence and value of SNS as a record. Politically, SNS is a tool that strengthens the communication among the voters, politicians and the public while economically, it is a window to accept the complaints of the customers and a marketing tool. In addition, the voices of social minorities are also recorded unlike in the traditional media, which makes the SNS record a method to gain the social variety and diversity. SNS is a place of formation of collective memory and collective memory itself. Furthermore, it can play the role of public sphere. It also is a place for generation of 'big data' in an archival sense. In addition, this study has classified the SNS records management into primary and secondary management that include record management entities, subjects, periods, methods, and causes. This study analyzed the history, status, and the meaning of SNS to assess the values and meanings as the preliminary study for the future SNS record management studies.