• Title/Summary/Keyword: 사회네트워크서비스

Search Result 734, Processing Time 0.028 seconds

A Study on the Determinants of Patent Citation Relationships among Companies : MR-QAP Analysis (기업 간 특허인용 관계 결정요인에 관한 연구 : MR-QAP분석)

  • Park, Jun Hyung;Kwahk, Kee-Young;Han, Heejun;Kim, Yunjeong
    • Journal of Intelligence and Information Systems
    • /
    • v.19 no.4
    • /
    • pp.21-37
    • /
    • 2013
  • Recently, as the advent of the knowledge-based society, there are more people getting interested in the intellectual property. Especially, the ICT companies leading the high-tech industry are working hard to strive for systematic management of intellectual property. As we know, the patent information represents the intellectual capital of the company. Also now the quantitative analysis on the continuously accumulated patent information becomes possible. The analysis at various levels becomes also possible by utilizing the patent information, ranging from the patent level to the enterprise level, industrial level and country level. Through the patent information, we can identify the technology status and analyze the impact of the performance. We are also able to find out the flow of the knowledge through the network analysis. By that, we can not only identify the changes in technology, but also predict the direction of the future research. In the field using the network analysis there are two important analyses which utilize the patent citation information; citation indicator analysis utilizing the frequency of the citation and network analysis based on the citation relationships. Furthermore, this study analyzes whether there are any impacts between the size of the company and patent citation relationships. 74 S&P 500 registered companies that provide IT and communication services are selected for this study. In order to determine the relationship of patent citation between the companies, the patent citation in 2009 and 2010 is collected and sociomatrices which show the patent citation relationship between the companies are created. In addition, the companies' total assets are collected as an index of company size. The distance between companies is defined as the absolute value of the difference between the total assets. And simple differences are considered to be described as the hierarchy of the company. The QAP Correlation analysis and MR-QAP analysis is carried out by using the distance and hierarchy between companies, and also the sociomatrices that shows the patent citation in 2009 and 2010. Through the result of QAP Correlation analysis, the patent citation relationship between companies in the 2009's company's patent citation network and the 2010's company's patent citation network shows the highest correlation. In addition, positive correlation is shown in the patent citation relationships between companies and the distance between companies. This is because the patent citation relationship is increased when there is a difference of size between companies. Not only that, negative correlation is found through the analysis using the patent citation relationship between companies and the hierarchy between companies. Relatively it is indicated that there is a high evaluation about the patent of the higher tier companies influenced toward the lower tier companies. MR-QAP analysis is carried out as follow. The sociomatrix that is generated by using the year 2010 patent citation relationship is used as the dependent variable. Additionally the 2009's company's patent citation network and the distance and hierarchy networks between the companies are used as the independent variables. This study performed MR-QAP analysis to find the main factors influencing the patent citation relationship between the companies in 2010. The analysis results show that all independent variables have positively influenced the 2010's patent citation relationship between the companies. In particular, the 2009's patent citation relationship between the companies has the most significant impact on the 2010's, which means that there is consecutiveness regarding the patent citation relationships. Through the result of QAP correlation analysis and MR-QAP analysis, the patent citation relationship between companies is affected by the size of the companies. But the most significant impact is the patent citation relationships that had been done in the past. The reason why we need to maintain the patent citation relationship between companies is it might be important in the use of strategic aspect of the companies to look into relationships to share intellectual property between each other, also seen as an important auxiliary of the partner companies to cooperate with.

Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC (웹검색 트래픽 정보를 활용한 지능형 브랜드 포지셔닝 시스템 : 태블릿 PC 사례를 중심으로)

  • Jun, Seung-Pyo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
    • /
    • v.19 no.3
    • /
    • pp.93-111
    • /
    • 2013
  • As Internet and information technology (IT) continues to develop and evolve, the issue of big data has emerged at the foreground of scholarly and industrial attention. Big data is generally defined as data that exceed the range that can be collected, stored, managed and analyzed by existing conventional information systems and it also refers to the new technologies designed to effectively extract values from such data. With the widespread dissemination of IT systems, continual efforts have been made in various fields of industry such as R&D, manufacturing, and finance to collect and analyze immense quantities of data in order to extract meaningful information and to use this information to solve various problems. Since IT has converged with various industries in many aspects, digital data are now being generated at a remarkably accelerating rate while developments in state-of-the-art technology have led to continual enhancements in system performance. The types of big data that are currently receiving the most attention include information available within companies, such as information on consumer characteristics, information on purchase records, logistics information and log information indicating the usage of products and services by consumers, as well as information accumulated outside companies, such as information on the web search traffic of online users, social network information, and patent information. Among these various types of big data, web searches performed by online users constitute one of the most effective and important sources of information for marketing purposes because consumers search for information on the internet in order to make efficient and rational choices. Recently, Google has provided public access to its information on the web search traffic of online users through a service named Google Trends. Research that uses this web search traffic information to analyze the information search behavior of online users is now receiving much attention in academia and in fields of industry. Studies using web search traffic information can be broadly classified into two fields. The first field consists of empirical demonstrations that show how web search information can be used to forecast social phenomena, the purchasing power of consumers, the outcomes of political elections, etc. The other field focuses on using web search traffic information to observe consumer behavior, identifying the attributes of a product that consumers regard as important or tracking changes on consumers' expectations, for example, but relatively less research has been completed in this field. In particular, to the extent of our knowledge, hardly any studies related to brands have yet attempted to use web search traffic information to analyze the factors that influence consumers' purchasing activities. This study aims to demonstrate that consumers' web search traffic information can be used to derive the relations among brands and the relations between an individual brand and product attributes. When consumers input their search words on the web, they may use a single keyword for the search, but they also often input multiple keywords to seek related information (this is referred to as simultaneous searching). A consumer performs a simultaneous search either to simultaneously compare two product brands to obtain information on their similarities and differences, or to acquire more in-depth information about a specific attribute in a specific brand. Web search traffic information shows that the quantity of simultaneous searches using certain keywords increases when the relation is closer in the consumer's mind and it will be possible to derive the relations between each of the keywords by collecting this relational data and subjecting it to network analysis. Accordingly, this study proposes a method of analyzing how brands are positioned by consumers and what relationships exist between product attributes and an individual brand, using simultaneous search traffic information. It also presents case studies demonstrating the actual application of this method, with a focus on tablets, belonging to innovative product groups.

A Method of Extending a Multiagent Framework with a Plan Generation Module (계획생성 모듈을 갖는 멀티에이전트 기반구조의 확장방법)

  • Lee, Gowang-Lo;Park, Sang-Kyu;Jang, Myong-Wuk;Min, Byung-Eui;Choi, Joong-Min
    • The Transactions of the Korea Information Processing Society
    • /
    • v.4 no.9
    • /
    • pp.2280-2288
    • /
    • 1997
  • An agent is a software element that, by making use of knowledge and inference, performs tasks on behalf of the user. In general, an agent has the properties of autonomy, social ability, reactivity, and durability. Many researches on agents are more and more aiming at the multiagent systems since it is not sufficient to let a single agent do the whole things, especially in a real world where tasks require many diverse activities. However, the multiagent frameworks still have some limitations in the processing of user queries that are often ambiguous and goal-oriented. Also, a series of procedures or plans could not be generated from a single query directly. In order to give more intelligence to the multiagent framework, we propose a method of extending the framework with a plan generation module. The open agent architecture (OAA), which is a multiagent framework that we developed, is integrated with UCPOP, which is a AI planner. A travel schedule management agent (TSMA) system is implemented to explore the effects of the method. The extended system enables the user to only specify goal-oriented queries, and the plans and procedures to satisfy these goals are generated automatically. Also, this system provides a cooperative and knowledge-sharing environment that integrates several knowledge-based systems and planning systems that are distributed and used independently.

  • PDF

Design and implementation of smart card-based multi-authentication mechanism for digital contents delivery (디지털콘텐츠 유통을 위한 스마트카드기반의 다중인증처리방법설계 및 구현)

  • Kim, Yong;Lee, Tae-Young
    • Journal of the Korean Society for information Management
    • /
    • v.19 no.1
    • /
    • pp.23-46
    • /
    • 2002
  • With explosively increasing digital contents, library and Information center should have a new role between knowledge providers and knowledge users as information brokering organization. Electronic transaction system should be required for performing this brokering service since economic value is added to information and knowledge in information society. The developments and changes around library are keeping up with increasing building digital library and digitalizing printed sources. With the rapidly changing circumstances, the Internet is currently witnessing an explosive growth. By serving as a virtual information resource. the Internet can dramatically change the way business is conducted and Information is provided. However because of features o( the Internet like openness and information sharing, it has fundamental vulnerabilities in security issues. For Instance, disclosure of private information and line eavesdropping such as password, banking account, transaction data on network and so on are primary obstruction factors to activation of digital contents delivery on network. For high network security and authentication, this paper looks at smart card technologies and proposes multi-authentication protocol based on smart card on open network, implements and analyzes it.

A Study of Individuality of Seung_Hwan Lee's Music Represents (이승환의 음악에서 나타나는 개성에 관한 연구)

  • Lim, Hae-Kwon;Cho, Tae-Seon
    • Journal of Digital Convergence
    • /
    • v.13 no.11
    • /
    • pp.409-415
    • /
    • 2015
  • Summary. With the advent of the internet and the concept of social network service, people of present days are flooded daily with new varieties of the communication channel. One of the most affected group of people may be singing artists. This over-growing number of communication channels pushes singers to put just as many efforts to establish and groom his or her unique identity as an artist. In old 'pre-internet' days, any singing artist's superficial features, like the tone of voice or stage presentation, were the only transcriptive criteria upon which the artist was adjudicated. New developments in technology, however, have set a new paradigm for singing artists of the present day. Respective criteria of today extend beyond the realm of music and comprise musicianship, requiring much scrupulous attention on the various area to propagate and protect one's unique identity as an artist. In light of this phenomenon, this study looks into Mr. Lee, Seung Hwan whom may undoubtedly be one of the most representative ballad singers of 90's. We can probably see his music in 5 features such as Rock Sound based on using various instruments, World Music Sound, Massive Choir, Challenge for the New Style, Lyrics of Life. As a singer-songwriter, he colored numerous albums and influenced the era, unlike many others. He still works vigorously, worthy of his epithet, a 'present-progressive' artist. The object of this study is how Mr. Lee has been proactively dealing with the phenomenon above.

A Study of Factors Influencing the Intention to Share the Information Security Knowledge on SNS(Social Network Services) (SNS(Social Network Services) 내에서 정보보안 지식공유의도에 미치는 영향 요인)

  • Park, Taehwan;Kim, Suhwan;Jang, Jaeyoung
    • The Journal of Society for e-Business Studies
    • /
    • v.20 no.1
    • /
    • pp.1-22
    • /
    • 2015
  • Due to recent growth in IT industry along with the expansion of smartphone, we came to connect to the Internet wherever and whenever we are. However, this causes negative side effects, though. One of them is a rapid increase of the financial crimes such as the Phishing and the SMishing. There have been many on-going researches about crimes such as Phishing and SMishing to protect users. However, the study about sharing knowledge on SNS to prevent such a crime can be hardly found. Based on social identity theory, we conduct the research about factors on SNS users' intention to share the information security knowledge on SNS. As a result, we found that knowledge provision self-efficacy has a significant impact on self-expression. In addition, it also found out self-expression, awareness about information security and the sense of belonging have a significant impact respectively on the intention to share the information security knowledge on SNS. On the other hand, the altruism didn't have a significant impact to the intention to share information security knowledge on SNS. With this research as a starting point, it seems necessary to expand its range to all types of online community in the future for the generalization of the hypotheses.

On the Double-Sidedness of Facebook Users: The Desire to Hide vs. Peeping Voyeurism (Facebook 사용자들의 양면성에 대하여 - 감추고 싶은 욕구와 타인을 훔쳐보는 관음증적 욕구)

  • Lee, Eunji;Li, Hyung-Chul O.;Kim, ShinWoo
    • Journal of the HCI Society of Korea
    • /
    • v.9 no.1
    • /
    • pp.1-9
    • /
    • 2014
  • Use of smart phones and other means allowed ready access to social networking service (SNS) and its users have explosively increased. In the meantime, Facebook which has the largest user community has caused various social problems due to its conservative privacy policy; yet its users are continuously increasing and committed to the service although its privacy policy has not so much changed. In this research, we studied the irony of increasing popularity of Facebook despite its negative privacy policy in the light of its users' double-sided desire. That is, users use Facebook because they are curious about other users' personal information and activities although they are at the same time anxious about public exposure of their own personal information and activities. To test this conjecture, we investigated users' double-sided desire (privacy protection, viewing others' activities) using questionnaire and reverse scenario test and confirmed that proper balance of privacy protection and activity exposure is an important contributor to continued popularity of Facebook. Much research studied SNS focusing on self-presentation that is on the side of self-exposure. This research highlights the importance of balance keeping between hide-and-seek for SNS companies such as Facebook in the use of privacy policy.

A Study of the Curriculum Operating Model and Standard Courses for Library & Information Science in Korea (한국문헌정보학 교과과정 운영모형 및 표준교과목 개발에 관한 연구)

  • Noh, Young-Hee;Ahn, in-Ja;Choi, Sang-Ki
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.46 no.2
    • /
    • pp.55-82
    • /
    • 2012
  • This study seeks to develop a curriculum operating model for Korean Library and Information Science, based on investigations into LIS curricula at home and abroad. Standard courses that can be applied to this model were also proposed. This study comprehensively analyzed the contents of domestic and foreign curricula and surveyed current librarians in all types of library fields. As a result, this study proposed required courses, core courses, and elective courses. Six required LIS courses are: Introduction to Library and Information Science, Information Organization, Information Services, Library and Information Center Management, Information Retrieval, and Field Work. Six core LIS courses are: Classification & Cataloging Practice, Subject Information Resources, Collection Development, Digital Library, Introduction to Bibliography, and Introduction to Archive Management. Twenty selective LIS courses include: the General Library and Information Science area (Cultural History of Information, Information Society and Library, Library and Copyright, Research Methods in Library and Information Science), the Information Organization area (Metadata Fundamentals, KORMARC Practice), the Information Services area (Information Literacy Instruction, Reading Guidance, Information User Study), the Library and Information Center Management area (Library Management, including management for different kinds of libraries, Library Information Cooperator, Library Marketing, Non-book Material and Multimedia Management (Contents Management), the Information Science area (Database Management, including Web DB Management, Indexing and Abstracting, Introduction to Information Science, Understanding Information Science, Automated System of Library, Library Information Network), and the Archival Science area (Preservation Management).

A Study on the Development Direction for Homenetwork Environment and Product Design (홈네트?환경과 제품디자인의 발전방향 연구)

  • 유부미
    • Archives of design research
    • /
    • v.16 no.4
    • /
    • pp.173-184
    • /
    • 2003
  • As homenetwork has been built at general homes, users want to connect various types of devices and control them. To realize a new environment that most people dream, there have been many services developed, and the various types of devices have been proposed and then their usage and validity have been reviewed. However, as the technical design guideline seems to be prepared soon for the standardization under the situation that has been progressed mainly by technology-lead style so far, making homenetwork a product is expected to be advanced, and therefore now it is the time to discuss the design development at full stage, which is really valuable for users. We have to consider it not to make any alienated class in the society on the whole when considering these devices, and also we have to develop the design by differentiating it toward the direction that we accept users and use environment's special conditions. In addition, each devices should have reliability, no malfunction or error and long life span. At the same time, those products, which can be new changes we can joyfully accept as well as the habits we are already accustomed to, should be developed, and thereby they may naturally have to be absorbed into our present living. The design development direction for future homenetwork can vary depending on our expectation and needs, and it will become a good guidebook for the producer who have to invest much financially or in time. Therefore, this study intends to examine the present network trend and development direction and then suggest the product design direction for future homenetwork.

  • PDF

A Study of User Interests and Tag Classification related to resources in a Social Tagging System (소셜 태깅에서 관심사로 바라본 태그 특징 연구 - 소셜 북마킹 사이트 'del.icio.us'의 태그를 중심으로 -)

  • Bae, Joo-Hee;Lee, Kyung-Won
    • 한국HCI학회:학술대회논문집
    • /
    • 2009.02a
    • /
    • pp.826-833
    • /
    • 2009
  • Currently, the rise of social tagging has changing taxonomy to folksonomy. Tag represents a new approach to organizing information. Nonhierarchical classification allows data to be freely gathered, allows easy access, and has the ability to move directly to other content topics. Tag is expected to play a key role in clustering various types of contents, it is expand to network in the common interests among users. First, this paper determine the relationships among user, tags and resources in social tagging system and examine the circumstances of what aspects to users when creating a tag related to features of websites. Therefore, this study uses tags from the social bookmarking service 'del.icio.us' to analyze the features of tag words when adding a new web page to a list. To do this, websites features classified into 7 items, it is known as tag classification related to resources. Experiments were conducted to test the proposed classify method in the area of music, photography and games. This paper attempts to investigate the perspective in which users apply a tag to a webpage and establish the capacity of expanding a social service that offers the opportunity to create a new business model.

  • PDF