• Title/Summary/Keyword: 사회공헌활동

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The Effects of Participation Motivation of Corporate Social Responsibility Using Social Media on Organization-Public Relationship and Brand Loyalty (소셜 미디어를 통한 기업 사회공헌활동의 참여동기가 조직-공중관계성과 브랜드 충성도에 미치는 영향)

  • Yi, Junsub
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.1
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    • pp.139-159
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    • 2017
  • This Study Examines the Relationships Among Participation Motivation for Corporate Social Responsibility(CSR) Using Social Media, Organization-public Relationship between Companies Conducting CSR and Participants, and Companies' Brand Loyalty. Using Questionnaire Data, Confirmatory Factor Analyses were used to Figure out Participation Motivation Factors Including Empathy and Interest. The Confirmatory Factor Analyses Also Derived Organization-public Relationship Factors Including Trust, Commitment, Control Mutuality, and Intimacy Created between Companies Conducting CSR and Participants. The Proposed Research Model was Tested through Structural Equation Modeling. The Results Showed that the Empathy Factor Positively Affects all the Organization-public Relationship Factors, and the Interest Factor Positively Affects trust and Commitment Factors. The Trust Factor Positively Influences other Organization-public Relationship Factors Including Commitment, Control Mutuality, and Intimacy. The results also Showed that each one of the Organization-public Relationship Factors Improves the Companies' Brand Loyalty.

환경개선사례-(주)LG화학 온산공장

  • Lee, Jong-Yeong
    • Environmental engineer
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    • v.24 s.255
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    • pp.20-24
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    • 2007
  • 60년의 역사를 바탕으로 'Global Leader'를 지향하고 있는 LG화학은 '차별화된 소재와 솔루션으로 고객과 함께 성장하는 세계적 기업'이라는 장래상을 가지고 경제적 이윤 창출은 물론 제품 생산 및 유통과정에 있어서의 환경.안전 리스크를 최소화하고 제품의 친환경성을 제고하며 다양한 사회공헌 활동을 통해 사회적 책임을 다하고자 노력하고 있다. 이를 위해 LG화학은 화학산업의 자발적 환경.안전.보건개선활동인 'Responsible Care'를 기반으로 환경친화기업, ISO14001, PSM, KOSHA18001 등 환경.안전.보건 경영시스템을 구축하고, 전사적 환경목표인 "오염물질 배출 'O'화"활동, 근로자와 지역주민의 건강과 안전을 확보하기 위한 사고예방활동, 에너지 절감 및 온실가스배출 감축, 친환경제품과 공정개발 등 환경.안정.보건.에너지 분야의 지속적인 개선을 위해 노력하는 한편 이동화학교실, 화학캠프 등의 사회공헌활동을 통해 자라나는 청소년들에게 화학에 대한 흥미를 북돋우고 화학의 중요성을 알려 미래 우리나라를 이끌어갈 과학인재를 육성하는데도 기여하고 있다.

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건강 세상 엿보기 - 건협,나눔과 소통으로 건강한 세상 만들기

  • An, Gyeong-Eun
    • 건강소식
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    • v.36 no.9
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    • pp.42-43
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    • 2012
  • 9월 7일은 제13회 사회복지의 날이다. 이날은 사회복지에 대한 국민의 이해도를 증가시키고 사회복지사업 종사자의 활동을 격려 장려하기 위해 제정되었다고 한다. 최근 들어 기업들은 이익 창출에 대한 단순한 사회적 의무에서 벗어나 '더불어 행복한 미래와 밝고 건강한 사회'를 만들기 위해 시간과 노력, 재능을 활용하여 임직원들이 직접 봉사하고 참여하는 다양한 사회공헌활동을 펼치고 있다.

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A Study on the Corporate Social Responsibility Execution for Sustainable Development of Regional Community: In Case of POSCO Gwangyang Works. (지역사회의 지속가능발전을 위한 기업의 사회적 책임 수행 연구 : POSCO 광양제철소를 사례로)

  • Lee, Sang-Seok;Kim, Chong-Sung
    • Journal of the Economic Geographical Society of Korea
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    • v.10 no.4
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    • pp.444-460
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    • 2007
  • The purpose of this study is to investigate the logical bases and the real situation of the CSR(corporate social responsibility) execution in the context of local governance. Basically, some management necessities to establish a strategic relationship between a firm and its regional community, is the main reason of CSR execution in the region or in general. Although some costs in forms of money or manpower or resources, should be paid to execute the CSR in a short term, there are so many advantages resulting from it in terms of long time periods. Corporate social responsibility seeks to induce a sustainable harmony or interdependent relationship between the firm and its regional community. In case of POSCO Gwangyang works, so much various forms of community contributions are promoted as a part of CSR executions from the passive reaction for civil petitions to the good corporate citizenship activities. In spite of such an active CSR execution in Gwangyang works, there seems to be required that another way within the works should be explored in order to make it much more effective. Optimal distribution of various resources which are called out for the CSR, is one of the key factors that can affect the strategic result of CSR.

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The Relationship between CSR Activities and Attitude toward Discount Store: The Moderating Role of Community Attachment (할인점의 사회적 책임 활동과 점포태도간의 관계 : 지역애착도의 조절효과)

  • Moon, Youn-Hee;Kim, Jae-Wook;Choi, Ji-Ho
    • Journal of Distribution Research
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    • v.14 no.1
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    • pp.1-25
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    • 2009
  • This article examines community attachment as boundary condition that moderates the relationship between CSR activities and attitude in the discount store context. Using a sample of 1,118 consumers that have a purchasing experience. Results showed that CSR activities such as social contribution, consumer protection, and environmental protection have a significant effect on the attitude toward discount store. In addition, the authors found the role of community attachment as moderator. The discussion focuses on the meaning of the results for strategic CSR activities and the need for additional studies to clarify the relationship between CSR activities and store attitude.

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메아푸드의 사회공헌 활동-맛있는 이웃사랑을 실천합니다

  • Jo, Yeong-Seok
    • Venture DIGEST
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    • s.103
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    • pp.25-25
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    • 2007
  • (주)메아푸드의 점심시간은 조금 특별하다. 한 명의 직원도 절대 음식을 남기지 않는다. 입맛에 맞지 않다거나 식욕이 없으면 밥 한숟가락, 반찬 한 점 남길 만도 하지만 직원들의 그릇은 늘 깨끗이 비워진다. 이유는 바로 점심값을 아껴 이웃을 돕는 메아푸드의 사회공헌 캠페인 때문이다.

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