• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.11a
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• pp.280-282
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• 2014

본 논문에서는 상황 적응적 디지털 사이니지 시스템을 다룬다. 디지털 사이니지 디스플레이는 정보 및 광고 제공에 효과적인 매체이다. 시청자, 장소, 날씨와 같은 환경적 상황에 콘텐트를 적응시킨다면 디지털 사이니지는 더욱 효과적일 수 있다. 본 논문에서 제안하는 상황 적응적 디지털 사이니지 시스템은 다양한 환경 상황에 적응하여 콘텐트를 제공한다. 상황을 인지하기 위해 카메라, 온도계 등 다양한 센서들이 사용된다. 이 시스템에서는 다수의 상황들이 모델링되며, 해당 상황들에 대한 콘텐트가 체계적으로 저장되고 제공된다.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.247-250
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• 2020

현재 전개되고 있는 대부분의 인터랙티브 사이니지는 SI 작업으로, 해당 응용 및 적용 현장에 맞게 하드코딩을 하여 고정된 방식으로 구현되고 있다. 따라서, 또 다른 현장의 응용 목적 사이니지 개발을 위해 다시 엔지니어가 재프로그래밍하여야 하는 불편 및 낭비가 존재한다. 본 논문에서는 안드로이드 사이니지 플레이어 환경에서의 더욱 유연하게 확장되고 개선된, 상황인지 지원 안드로이드 인터랙티브 사이니지 시스템 설계와 구현에 대한 개발 결과를 보고한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.11a
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• pp.92-93
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• 2017

최근 IT 및 사이니지 기술을 포함한 여러 기술의 발전 형태가 융복합적 기술의 방향으로 전환됨으로서, 기술 간 장벽이 허물어지고, 상호 연관성을 갖게 됨에 따라 사이니지 및 IT기술이 접목된 새로운 융복합 기술에 대한 연구가 지속적으로 이루어지고 있다. 특히, LED 광원의 일종인 사이니지를 이용하여 광 데이터를 전송할 수 있는 기술에 대한 연구가 학계, 연구소 및 관련 산업체 등에서 지속적으로 진행되고 있는 상황이다. 이에 본 논문에서는 LED 전광판 사이니지를 이용하여 무선광통신이 용이한 LED 소재에 대한 연구를 진행하였다. LED 전광판 사이니지를 이용한 무선광통신 기술은 LED 광원이 지닌 특성을 토대로 RF방식 대비 높은 주파수 대역과 고속의 데이터 전송이 가능하기 때문에 높은 잠재력과 파급력을 통하여 무선통신 분야에서의 새로운 통신 척도로 활용될 수 있을 것으로 예상된다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.265-273
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• 2014

In this paper, context-aware technologies using a Kinect sensor for a digital signage which is increasingly growing as the 4th screen media is presented. Generalized context-aware functions for a digital signage were studied and a context-aware digital signage platform was developed. It can support a natural user interface for controlling a digital signage and actively provide contents adapted to its context. As a basic context, user's gesture and voice, the number of users, sound direction were considered. In the future, the advanced functions such as age, gender will be studied. The implemented platform could be a good reference model when developing a general context-aware digital signage.

• Journal of Internet Computing and Services
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• v.20 no.2
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• pp.39-49
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• 2019

Advances in IoT data analysis technology have made it easier to analyze situation and provide interactive services based on the context. Most of digital signage application have been used to provide information uni-directionally, but in the future it will evolve to provide personalized content according to the individual user situation and responses. However, it is not easy to modify or apply the existing interactive digital signage platforms due to their hardware dependency. The proposed platform is modularized by dividing main functions into two, the cloud and the edge, so that advertisement resources can be easily generated and registered. Thus, interactive advertisement can be rendered in a timely manner based on sensor analysis results. At the edge, personal data can be processed to minimize privacy issues, and real-time IoT sensor data can be analyzed for quick response to the signage player. The cloud is easier to access and manage by multiple users than edge. Therefore, the signage content generation module improves accessibility and flexibility by handling advertisement contents in the cloud so that multiple users can work together on the cloud platform. The proposed platform was developed and simulated in two aspects. First is the provider who provides the signage service, and second is the viewer who uses the content of the signage. Simulation results show that the proposed platform enables providers to quickly construct interactive signage contents and responses appropriately to the context changes in real-time.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.441-444
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• 2012

본 논문에서는 디지털 사이니지와 스마트폰간의 양방향 광고 및 정보 전송이 가능한 차세대 광고 모델을 제안한다. 디지털 사이니지는 옥외라는 공간의 특성상 지나가는 사람들에게 짧은 시간 동안 주목을 유도해 광고를 노출시켜야 하고 설명형 광고 표출이 어려운 공간적인 한계를 가지고 있다. 반면 스마트폰은 사용자들과 물리적으로나 심리적 거리상으로 가장 밀접한 위치에 있고 언제 어디서나 무선인터넷과 애플리케이션을 활용할 수 있어 광고효과가 뛰어난 매체이다. 따라서 디지털 사이지니 앞을 지나가며 관심있는 정보나 광고를 스마트폰으로 전송 받고 원하는 시간과 장소에서 스마트폰으로 본다면 디지털 사이지니 광고매체의 공간적 한계를 극복하고 광고효과를 높일 수 있을 것이다. 본 논문에서는 이러한 디지털 사이니지를 활용한 개인형 모바일 광고에 대한 요구사항을 도출하였고, 향후 실제 시스템을 구축할 계획이다.

• Journal of Korea Society of Industrial Information Systems
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• v.17 no.2
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• pp.33-43
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• 2012

Digital signage is referred to as a smart electronic display system that delivers multimedia-based information and advertisements to customers. Typically, the digital signage starts its playback after downloading a list of multimedia contents from network storage to its local disk. However, a way of downloading the entire contents before its playback entails a long initial delay time. In this paper, we formulate a problem of the initial delay time and provide a solution to compute a minimally demanded initial delay time according to a given network bandwidth and qualities/sizes of the multimedia contents. In addition, we analyze the performance of the proposed solution with various multimedia contents on digital signage.

• Journal of Satellite, Information and Communications
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• v.11 no.1
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• pp.41-45
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• 2016

Recently, Signage technology is widely used for advertisements and promotional announcements located on the rooftop or around large buildings and near the roads as well. In addition in many places it is installed and operational financially costly because it uses a lot of energy to control the advertising images. Smart Signage technology developed interaction between the user and the possible need in signage. In this paper, we propose a specific user distance image control technologies that can be used in smart signage. Also, to control the content according to the user whether or provide a technique for controlling the display. Designing technology for it, and the performance was verified by implementing them.

• Journal of the Korean Academic Society of Industrial Cluster
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• v.4 no.1
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• pp.51-61
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• 2010

Digital Signage is outdoor media to provide each content and message through digital displays instead that posters and signs are displayed on public facilities. Recently, digital signage have been popular to deliver variety information and advertising on the rapid development of intelligent digital imaging devices based LCD, LED. Continuously digital signage demand and market are growing because digital signage feature is able to capable of interactive communication. Digital signage is expected that digital advertising market is continue rising in spite of global economic downturn at various research institutions, and it is expected to replace traditional media advertising in a new way with the coming digital signage at convergence media side.