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A Study on the Influencing Factors of Online Word-of-Mouth Adoption in the Mobile Applications Market (모바일 애플리케이션 마켓에서 온라인 구전 수용에 영향을 미치는 요인에 관한 연구)

  • Ha, Na-Yeun;Kim, Kyung-Kyu;Lee, Ho
    • Journal of Information Management
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    • v.43 no.1
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    • pp.109-134
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    • 2012
  • This study, focusing on process of online Word-of-Mouth(oWOM) adoption in applications market which is a major issue of recent mobile industry, tried to empirically analyze how main characteristics of oWOM affect trust and process of oWOM adoption. To do this, based on understanding about applications market and precedent studies on online communication and Elaboration Likelihood Model(ELM), I developed the research model and proposed seven hypotheses. The subjects were smart phone users who ever used review in mobile applications market. The study method was questionnaire survey. As a result, trust in review was suggested as prerequisite for consumers to accept on-line review in mobile applications market. And it was empirically proved that for the customers to feel trust, these are necessary - positive assessment on argument quality, vividness of delivered explanation, and neutrality of message. The theoretical implications of this study are that based on studies on oWOM, factors affecting trust in review were explored in the environment of mobile applications market with less judgement clues for decision making compared to other on-line media and then, these factors were conceptualized. From the practical view, this study suggested implication on what attributes companies or developers can strategically utilize while investigating prerequisites of oWOM adoption.

A Study on the Application of 3D Virtual Human in the prior stage of Design Works - With the emphasis on the determining design layout of a forklift truck (디자인 초기단계에서의 3차원 가상인간(Virtual Human) 활용에 관한 연구 - 지게차 레이아웃 결정 단계를 중심으로)

  • 김관명
    • Archives of design research
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    • v.12 no.4
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    • pp.294-303
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    • 1999
  • With the breakthrough development of computing environment, the design phases have been changed a lot nowadays. In the case of prior phases of transportation design such as cars and forklift-trucks design, designers have depended on surveys and 2D line drawings for fixing a product layout and extracting ergonomic data. In this method, designers don't meet only the problem of reliability of measuring data but also, the problems of unknown situation of operators' fatigue and comfort in work situation. In these methods, it has much less creditability to have a 2D human model to check the real world motion due to the limitation of the 3 Dimension. Even though with a 2D human model, perfect layout is determined, it is still difficult to measure about comfort and fatigue for a user because it measuring an analysing method is static. The development of computer hardware and software have not only changed the flow in the social-wide range but also immerged design into Virtual Environment. In conventional design method, visualization and data transferring have been the main issues but, in virtual environment, determining of design layout and analysing ergonomic data with sophisticated feeling about comfort and fatigue are possible by using 3D virtual human. In this study, the general characteristics of virtual environment was discussed and the possibility of digital process of design was treated. For these studies, layout design for forklift-trucks was tested. Eventually, the merits of each design phase applied virtual environment are discussed.

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A Study of Hands-Free Car Kit Design Development according to the Consumer′s Purchasing Need (소비자 구매요구에 따른 차량용 핸즈프리 디자인 개발에 관한 연구)

  • 한일우
    • Archives of design research
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    • v.17 no.3
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    • pp.313-322
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    • 2004
  • Product design has direct effects on sales, exciting consumer's interest in purchasing. With the draft bill of Road Traffic Law passing the National Assembly, drivers have been entirely prohibited by the law from using a cell phone while driving since June 30, 2001, As a result, the demand for and the sales of hands-free Kit products for vehicles have been skyrocketing, and more and more of them have been introduced in the market and competing each other in sales. In these situations, the study attempted to present a case study showing the whole process of product design by a small company, which intended to gain an advantage over the competitors in the sector of hands-free products for vehicles with differentiated design. The product whose design development process was presented in the study has many characteristics. Among them it is the most remarkable in removing the connection between the cell phone terminal and the stationary hands-free product. The study was aimed to increase the investment value of design by helping understand that the ultimate goal of technology is commercialization and that how great the role of design is from the beginning to the final stage of product development. It also emphasized the point that one of the goals of design development should lie in providing a more accurate perception of the importance of design to the industry, by establishing a design process throughout the whole stages of product development including initiation, designing and commercialization.

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Transport Demand Management in Developing Countries and Climate Change (개발도상국의 교통수요관리와 기후변화)

  • Lee, Shin
    • Journal of the Society of Disaster Information
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    • v.14 no.3
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    • pp.288-295
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    • 2018
  • Purpose: The paper aims to compare the effectiveness of the two types of transport demand management measures, namely pull measures and push measures. Method: Case studies of two metropolitan areas in the developing world assess the extent to which increases in fuel prices can contribute to reducing automobile use and increasing the public transport use and the potential of urban rail transit to cause mode shift from automobiles. Within the case studies, a stated response survey of current car users has been conducted for Cairo and an on-line survey of rail transit users in Algiers. Results: There was a major proportion of car drivers who intend to switch to public transport, depending on the range of fuel prices in Cairo and a considerable proportion of rail users who have switched from automobiles resulting in a measurable reduction in CO2 emissions in Algiers. Conclusion: Investments in urban rail can be highly effective where there are demands for better public transport, but this type of pull measures can be much more effective if combined with push measures which significantly raise driving costs.

Relationships Among Participation Motives in Virtual Community, Sense of Community, Loyalty and Purchase Intention (가상공동체 참여동기와 공동체의식, 충성도 및 구매의도간의 관계에 관한 연구)

  • Moon, Jun-Yean;Choi, Ji-Hoon
    • Information Systems Review
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    • v.5 no.2
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    • pp.71-90
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    • 2003
  • Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual studies. More specifically, little research has empirically examined factors of customer participation and its consequences. This research investigate if customers' participation motives in virtual communities affect their sense of community and if sense of community affects customers' loyalty towards and purchase intentions from the website offering the community service. One hundred ninety six questionnaires were collected from individuals who have participated in and have been involved in online activities in various virtual communities. Major results of this research can be summarized as follows. First, participation motives employed significantly affected customers' sense of community and more specifically, perceived ease of use and perceived playfulness had a large influence on the customers' sense of community. Second, customers' sense of community positively affected their loyalty toward the community and more specifically, membership and emotional connection had a large influence on loyalty. Third, customers' sense of community did not affect directly their purchase intentions. Fourth, customers' loyalty toward virtual communities had a significant, positive, although marginal, influence on their purchase intentions.

Factors Affecting Intention to Use Smartphone Healthcare Applications (스마트폰 헬스케어 어플리케이션 수용의도에 영향을 미치는 요인)

  • Park, Mijeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.4
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    • pp.143-153
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    • 2017
  • This was a descriptive survey to determine the intention of users to use smartphone healthcare applications (SHAs) and to clarify factors that may influence such intention. The data were collected during the month of April in 2015, using a structured self-report questionnaire that was distributed to 300 participants aged 20 to 70 years; 285 complete copies were used for the final analysis. The data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation coefficients, and hierarchical multiple regression. First, according to the results, the average intention to use SHAs was 3.28 out of 5, which varied according to age, final education, economy level, vacation, current disease, total period of smartphone use, and etc. Second, significant correlations were shown by exercise behavior, dietary management behavior, stress management, satisfaction with smartphone use, and satisfaction with using SHAs. Third, the explanatory power of the predictive model involving all general, health-related, smartphone use-related, and SHA use-related factors was 45.5%; and the economic level, interest, status, and awareness satisfaction of patients using SHA were identified to be the main influential factors. The results indicate that SHA developers need to put efforts into improving consumers' app recognition and to develop plans in provoking consumers' interests to increase the use of SHAs.

Comparative Analysis of BIM Acceptance Factors between Korea and China (한국과 중국의 BIM 수용영향요인 비교분석)

  • Song, Jingxu;Lee, Seulki;Yu, Joungho
    • Korean Journal of Construction Engineering and Management
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    • v.22 no.6
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    • pp.3-14
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    • 2021
  • In the Chinese construction industry, the utilization of Building Information Modeling (BIM) aims to increase the total output of the construction industry by solving the problem of inefficient interoperability in the construction industry. In 2011, the Chinese Ministry of Housing and Urban-Rural Development despite the technical advantages of BIM and the government policy, the BIM adoption rate in China is lower than 45%. Meanwhile, as the South Korean construction industry is a step ahead of its Chinese counterpart in introducing and utilizing BIM, it is expected that BIM is more actively utilized and accepted in South Korea than in China. According to a comparative study based on the hype-cycle theory, South Korea is at a more advanced stage of introducing BIM, than in China. This study aimed to suggest how to increase BIM utilization rates in China. To this end, this study comparatively analyzed factors affecting BIM acceptance between China and South Korea. For the comparative analysis of the BIM acceptance factors between China and South Korea, literature reviews on the technology acceptance model (TAM) and BIM acceptance model were carried out, and based on that, the BIM acceptance factors were classified. Other BIM acceptance factors were also added and considered, as they reflected Chinese national characteristics and construction industry. As for the derived BIM acceptance factors, construction project participants, especially actual BIM users in China and South Korea, were targeted for the survey. A t-test using SPSS 22.00 was carried out to identify significant differences in data. Finally, based on the t-test results, this study suggested ways of improving the BIM utilization rate in China. Based on the findings, this study is expected to contribute to activating BIM adoption in the Chinese construction industry and also to set a theoretical foundation for future studies on BIM utilization in the industry.

An Analysis on Perception of Korean University Students Learners on MOOCs (K-MOOC 대학생 수강자의 인식 분석)

  • Lee, Jeongmin;Jeon, JeongA
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.1-11
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    • 2019
  • This study is aimed to analyze university students' learning experiences in K-MOOC by conducting a survey of university students' perception of K-MOOC, who are the major users of K-MOOC. Also it intended to use them to develop a specific strategy for continued use of K-MOOC. The study was conducted on 155 university students who attending university course and experienced K-MOOC's course within a year. The survey was conducted on online and provided with multiple questions about sustainability and satisfaction. Also survey provided with a subjective items about reason of satisfaction and dissatisfaction with the K-MOOC, and expectation about the future K-MOOC. The analysis found that the main motivation for university students was the convenience of online learning, which was the highest in questions asking why they were satisfied. For reasons of dissatisfaction, the decrease in academic volition and lack of interaction, and the technical problems of K-MOOC system were pointed out. University students learners are expecting improvements in course content and K-MOOC system. Based on these results, this paper suggests instructional strategies to help K-MOOC university students for becoming lifelong learners of K-MOOC.

Implementation of Spatial Augmented Reality Using Fog Screen (포그 스크린을 이용한 공간증강현실(SAR) 구현)

  • Park, Yoenyong;Jung, Moonryul
    • Journal of the Korea Computer Graphics Society
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    • v.25 no.3
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    • pp.43-54
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    • 2019
  • In this paper, we review the applicability of fog screen to implement 'Spatial Augmented Reality' which displays the image on the whole space of real space or in real space by separating display equipment and user, in contrast to the traditional Augmented Reality. Through three exhibitions and one performance, we confirmed t hat the fog screen, which can be passed through, is a suitable material for implementing the Spatial Augment ed Reality. We found that the hologram production was easier than before because of fog screen. Through the questionnaire survey conducted on performers along with the exhibition, we found that only about half of people know what a fog screen is, and about 10% of the total respondents saw the fog screen. In order to investigate the effect of fog screen on the surrounding space, we conducted an experiment to observe the change of humidity according to the time and distance in the Children's Culture Center of the Asian Culture Center. We found that the humidity within a radius of 5m around the fog screen could increase by 2~3%($6,400m^3$ standard). Thus we provided some safety requirement with fog screen when works made of materials vulnerable to moisture such as paint, paper, and wood are exhibited at the same time with fog screen in the exhibition hall.

A Study on the Operation Plan of Powered Wheelchair and Electric Scooter Charging Station (전동휠체어 및 전동스쿠터 충전소 운영 방안 연구)

  • Kim, Seung Eon;Kim, Kyung Sik;Kang, Jung Bae;Song, Byung Seop
    • 재활복지
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    • v.21 no.2
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    • pp.191-216
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    • 2017
  • Recently, according to demands for a mobility right of people with disabilities, the use of powered mobility device has been rapidly increased and recharging facilities have been set up in many places of country. But the standards for the installation and management of the facilities are not clear and many problems are brought up in operating the facilities. Therefore, regulations and realities of recharging facilities were investigated and the user survey was progressed. On the basis of the research results, a rational and efficient installation and management plan was drawn up. The plan suggests that the recharging facilities should be installed in a building managed by government and many kinds of public building like library, theater, sports facilities, department store, museum, etc. Further, the recharging facilities should secure independent place which have specified area for protecting of privacy and provide some amenities for people with disabilities to enhance the conveniences.