• Title/Summary/Keyword: 사용자 선호도 조사

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Integration of agent and database tecnology to support personalized advertizement and information services in the Internet (개인화된 전자상거래 서비스를 위한 에이젼트와 데이터베이스 설계 기술)

  • 전혜성;강태근;김영국;김종우;유관종
    • Proceedings of the Korean Information Science Society Conference
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    • 1998.10c
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    • pp.99-101
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    • 1998
  • 점차 규모가 확대되어 가는 전자상거래 분야에서 차별화를 위하여 개인화된 서비스 제공을 위한 one-to-one 마케팅을 도입하였다. 기존의 가상 상점들을 사용자가 구매를 원하는 물건을 검색하여 찾아야 하는데, push기술과 에이젼트를 도입함으로써 고객에게 맞춤 서비스를 제공한다. 고객의 선호도 조사와 로그인한후의 행위를 모니터링하고 구매결과들을 분석하여 다음 고객의 방문시 그 고객만의 상점을 제공해준다. 모니터링 에이젼트(Monitoring Agent), 분석 에이젼트(Analysis Agent)의 도입으로 고객이 정말 원하는 것이 무엇인지 고객이 인지 못하고 있는 것도 제시함으로써 정보의 유용성을 높여주고, 개인화 에이젼트(Personalize Agent)를 통해 고객의 편의 도모뿐만 아니라 Rule-based에 근거하여 고객이 관심 있을 만한 상품과 광고를 선정해 제시함으로써 구매를 자극한다. 본 시스템에선 자바의 "Write Once, Run Anywhere" 성격에서 잘 나타난 분산환경에서의 장점을 이용하고자 최대한 자바의 기술을 사용해서 시스템을 설계하고 에이젼트를 만들었다.이젼트를 만들었다.

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A Study on Respiratory-Reflected Music Play Using Skin Image (피부영상을 이용한 호흡 반영 음원 조율방법에 관한 연구)

  • KIM, Sung-Hyuck;Hong, Kwang_Seok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2018.10a
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    • pp.863-865
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    • 2018
  • 본 논문에서는 피부영상을 이용한 호흡 반영 음원 조율 방법을 제안한다. 얼굴 영상으로부터 호흡 신호를 추정하기 위해 ROI(Region of Interest)를 지정하고 지정된 영역의 색상 체계를 RGB에서 YCgCo로 변환한다. 피부 관심 영역으로부터 계산된 Cg색상 데이터 평균값에 필터링을 적용하여 호흡 신호를 검출한다. 검출된 호흡 신호를 통하여 사용자의 호흡 상태를 반영한 음원 조율방법을 제안하고, 이를 구현한 응용 프로그램을 소개한다. 구현한 응용프로그램의 성능평가를 위해 피험자 15명을 대상으로 블라인드 테스트와 MOS 평가방법을 사용하였으며, 실험 결과 9명의 피실험자가 호흡을 반영한 음원과 반영하지 않은 음원에 대한 차이를 느꼈다. 또한, MOS 평가방법으로 두 음원의 선호도를 조사한 결과 총 5점 만점 중 호흡을 반영한 음원이 4점, 원음이 3.6점을 얻었으며 이를 통해 피실험자들이 호흡이 반영된 음원을 선호한다는 결과를 확인하였다.

A Study on Voice User Interface for Domestic Appliance (가전제품의 음성 인터페이스 디자인 적용에 대한 연구)

  • Hong, Ji-Young;Jeon, Myoung-Hoon;Han, Kwang-Hee;Chae, Haeng-Suk
    • Science of Emotion and Sensibility
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    • v.10 no.1
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    • pp.55-68
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    • 2007
  • This paper describes a Voice User Interface(VUI) method and a design guideline tool which supports the studies for domestic appliance. This issue covers specification of user requirement and selection of appropriate VUI to represent speech generation. The criteria for paper is interaction design to enhance user engagement. The studies were carried out to measure prototype of domestic appliance such as a refrigerator, a washing machine, a Gimchi refrigerator, an oven range, a dishwasher and an air conditioner. This paper is presented a study of user preferences and suitability. The results of these findings to voice interface design are discussed and it is suggested that VUI guideline and optimal prototyping can provide a useful application tools in the design process.

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Analysis of the key Factors that Influence Emotional Web Design and its Effects on Brand Attitude - focus on Fastfood WebSites - (웹에서의 감성디자인이 브랜드태도에 미치는 효과와 영향요인 분석 - 패스트푸드 사이트를 중심으로 -)

  • 윤다연;이현주
    • Archives of design research
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    • v.17 no.1
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    • pp.153-162
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    • 2004
  • This paper focused on the effect of Kansei design on the web in branding as well as its influence factors. As a key of this research, it classified web users' Kansei into five categories; 1) functional Kansei, 2) sensoryKansei, 3) psychological Kansei, 4) relational Kansei and 5) cultural Kansei, and organized relevant factors. Online surveys were conducted on seven websites of the fast food brands in Korea (Lotteria, Mcdonald, BurgerKing, Popeyes, KFC, Pizza Hut, Domino's) which are targeting 463 male and females in 20s. As a result, an average of 58% responded that they had a positive Kansei experience and could enhanceits brand preference. Of the sensory Kansei, visual design factors were the one that gave the greatest effect on brand preference enhancement. Regarding the functional Kansei satisfaction, such as user convenience and access speed were also one of the most crucial variables for the whole Kansei satisfaction. Moreover, the preference enhancement brought not only a positive effect on its reliability but also its brand image and consumers' purchasing desire. Based on the survey results, the additional FGI (Focus Group Interview) had been conducted and determined \circled1 what kind of major Kansei that users wanted to have satisfied, \circled2 what type of design can give strong Kansei appeal to its users, and \circled3what design factors gave an effect on sensory emotion. In the course of this research, Itried to renew the awareness of the web importance as a major channel in non-mass interactive marketing, and suggest the effect and its possibility of emotional branding through Kansei design in the web as well as design principles of strategic Kansei design.

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A study on the Residential Satisfaction of Environmental Condition for Housing Complexes located in Coastal Areas (연안역에 입지하는 주거단지 생활자의 거주환경 만족도에 관한 연구)

  • Lee, Myung-Kwon
    • Journal of Navigation and Port Research
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    • v.32 no.6
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    • pp.505-513
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    • 2008
  • Regarding the developmental plans for the coastal areas and marine architectures, this study deal with the overall planning of apartment complexes in waterfront areas, focusing upon the analysis of their comfort and convenience factors from the perspective of the potential residence. It also analysis the intra-complex comfort and satisfaction conditions in terms of their floor-by-floor, directional. and location factors. The results of the study are as follows: 1) The order of respondents' preference on directional factor has been found to be: South > Southeast > Southwest > East > others. 2) 67% of the people surveyed on scenery responded that outward view is considered more significant than the directional factor. 3) A comprehensive analysis of floor zone-specific view preference shared that there were only minor differences among quay wall, arc, and river-seashore types. The impact of the characteristics of the marine environments turned out to be a greater point of consideration; showing that the other of floor-preference is: high-level > ultra-high level > middle level > low level.

Integrated Retrieval System for Mart Products Price in Distributed DB Environments. (분산 데이터베이스 환경에서의 MPP 통합검색시스템 설계 및 구현)

  • Lee, Chang-Keun;Jung, Bok-Hee;Kim, Soon-Gohn
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.1278-1280
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    • 2011
  • 인터넷 쇼핑몰을 통하여 사용자들은 다양한 상품의 구입과 유통정보시스템의 구축으로 복합적이고, 차별화된 전략을 통해 소비패턴의 큰 변화를 가져왔다. 이러한 추세는 대형마트를 중심으로 확산되었고, 대형마트를 선호하고 구매력을 향상시키는 요인이 되었으며, 경제성장과 소득수준의 향상으로 사용자들의 욕구 또한 고급화되고 다양화되는데 큰 영향을 끼치고 있다. 이로 인하여 인터넷에서 처리되는 정보의 종류가 점차 확대되고 다양화되면서 정보를 처리하기 위한 구현기법도 복잡해지고 있으며, 웹사이트들은 단순히 정보제공 차원을 넘어서고 있다. 이에 따라 사용자들은 동적인 정보제공, 보안기능, 통계처리들의 기능도 요구하고 있다. 이러한 요구를 수용하기 위해서는 웹 자원을 효율적으로 관리하기 위한 시스템이 필요하다. 이러한 이유로 현재 대형마트별로 홈페이지가 구축되어 있어 사용자들이 원하는 생필품을 검색할 수 있으나, 어느 특정지역을 대상으로 통합하여 검색할 수 있는 시스템은 없는 상황이다. 본 논문에서는 D 지역의 대형마트를 선정하여 사용자들이 주로 이용하는 생필품들의 가격을 조사하여 상품에 대한 가격을 웹상에서 보다 쉽게 비교하여 검색할 수 있도록 MPP(Mart Products Price) 통합 검색 시스템을 구현하였다.

A Study on the Residential Environment Preference and Needs of the Multi-academic Young Single Family Based on Life Style (라이프스타일 기반 다학제적 청년층 1인 가구의 주거 환경 선호 및 요구 분석)

  • Lim, Jun Hyung;Choi, In Young;Park, Hey Kyung
    • Korea Science and Art Forum
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    • v.37 no.1
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    • pp.249-260
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    • 2019
  • Recently, the proportion of single-person households is on the increase in Korea, expected to reach 34.6% in 2035. Among the single-person households, Young single family households are facing greater difficulties due to high house prices in Korea. The government is expanding its support to Young single family, executing various policies such as public lease housings, private lease housings for youth, youth dormitory, etc. The purpose of this study is to understand the exact housing requirement of Young single family households who have different lifestyles with other age groups and provide base line data for youth house planning which will be in use later on. Study methods are shown below. First, this research studied the status and characteristics of Young single family households by looking into literature. Second, by studying previous studies concerned with life style and housing preferences of youth, the tool for investigating preferences and needs of housing environment by Young single family households was composed. Third, survey on characterstics of space usage, preferences and needs on flat composition, and preferences of interior design were conducted based on lifestyle of Young single family-households. The survey was conducted as an online survey using SNS for 150 Young single family holds from the age of 20 and 39, including students and office workers from December 2018 to January 2019. The results are as following. (1) Looking into the space usage characteristics, considering that various activities other than basic functions take place in bedroom and living room of small-sized Young single family households, we need to consider this additionally when planning the housing. (2) Looking into the preferences and composite needs of flat composition, the subjects demand separate bed room and more living room space, and also demand expansion of living room space where various activities take place and additional storage such as dress room in bed room (3) The preferences toward interior design show preferences toward modern style and achromatic color, a representative color. The subjects also prefer floor finishing materials normally used for living spaces, and indirect, soft lighting that uses wall. Also, there are differences between interior design preferences between students (20's) and office workers(30's) due to their different lifestyles. Research is needed to propose practical residential environment requirements and plans through a case study of actual public rental housing and a wider range of users.

Research Consisting of Comparison of Character Contents through Collaboration (콜라보레이션을 통한 캐릭터 콘텐츠 비교 연구)

  • Im, Ri-Na;Kim, Seung-in
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.449-454
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    • 2016
  • Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

A Study of Marketing Strategies according to the Criteria of Users' Choice in Pallet Pool Services : Focused on Mettroporitan Seoul Area Warehouse Companies (파렛트 풀 서비스의 효익세분화에 따른 마케팅 전략에 관한 연구 - 수도권 창고업체들을 중심으로 -)

  • Choi, Se-Kyung;Park, Mu-Il;Lee, Kang-Dae
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.1-20
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    • 2009
  • A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.

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A Study on Intelligent Jobs Information Recommendation Algorithm for a Mobile Environment (모바일 환경을 위한 지능형 일자리 정보 추천 알고리즘에 관한 연구)

  • Jeon, Dong-Pyo;Jeon, Do-Hong
    • Convergence Security Journal
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    • v.8 no.4
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    • pp.167-179
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    • 2008
  • As ubiquitous technology develops, there are many studies to provide various contents proper to users through a mobile device. However, there is a limit of information provision due to a small user interface of a mobile device. This study proposes a system that can solve a problem and provide an intelligent agent model appropriate to a mobile environment and job information positively that an individual user is interested. It is composed of a personalization engine to monitor users' behavior patterns and a learning algorithm to provide information to a mobile device. Analysis shows that preferred job items are different by sex, age and education, while a region affects job searching significantly.

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