• Title/Summary/Keyword: 사용자성향

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Analysis of Smartphone Quality Attributes According to User Tendency (사용자 성향에 따른 스마트폰 품질특성 분석)

  • Parkg, Jong Hun;Lee, Sang Cheon;Hong, Jung-Sik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.4
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    • pp.153-164
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    • 2019
  • Since the appearance of smartphones, the smartphone market has been in fierce completion by new technologies and marketing trends. The smartphone market is now somewhat saturated, and the manufacturers are trying to improve their position in the market through the repurchase of existing customers and the influx of competitors. At the same time, customers have their own purchasing criteria for smartphones. Therefore, manufacturers need to determine new technology and marketing trends based on customer purchasing trends and usage characteristics. The aim of this study is to analyze the quality attributes of smartphones. We conducted a survey on 220 respondents, and divided the respondents into several groups by purchasing trends and usage characteristic through cluster analysis. The groups are analyzed and compared based on the Kano model for the quality attributes of smartphone. The analysis result are as follows. Firstly, purchasing trends divide responders into groups that prefers high-end premium smartphones and those that take into account practicality in terms of purchasing trends. Secondly, usage characteristic divide responders into three groups: those with clear usage pattern, those who prefer ease of use, and the rest, and we find out that those with clear usage pattern are important customer in viral marketing. Lastly, Kano analysis is revealed the 'Slow/hi-speed camera', 'Private mode', 'Widget', 'Health care' are attractive quality attributes.

A Collaborative learning using Wiki for the effectiveness of positive interaction (위키를 활용한 협력학습이 타인과의 긍정적인 상호작용에 미치는 영향 연구)

  • Joo, Yun-Jae;Moon, Gyo-Sik
    • 한국정보교육학회:학술대회논문집
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    • 2011.01a
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    • pp.167-173
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    • 2011
  • Recently, the Web 2.0 bas gained much attention as an advanced form of Web technology. It is well observed that openness, participation, and sharing are the key ideas of Web 2.0 among many desirable characteristics of the technology. Furthermore, Wiki is one of the best representing tools that reflect effectively most of the characteristics of Web 2.0. Wiki is widely used to provide a Web-based communication tool for collaborative writing and editing freely. Therefore, it may be used for collaborative learning so that students can learn how to interact online with each other effectively and also acquire communication skills in an affirmative way. In the paper, we will discuss how students can change their aggresive, offensive, judgemental attitudes to affirmative, aggreable, thoughtful ones by way of exposing them to collaborative learning environment using Wiki as their interactive communication tool.

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Identifying Early Adopters of Information Systems by Inductive Learning Using Decision Tree Method (의사결정나무법을 이용한 귀납적 학습방법에 의한 정보시스템 수용자 세분화)

  • Lee, Min-Soo;Choe, Young-Chan;Yoo, Byung-Joon
    • Information Systems Review
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    • v.9 no.1
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    • pp.67-84
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    • 2007
  • In diffusing an information systems(IS), the provider of the IS can be more effective if they can identify user groups who can adopt the system early. By focusing on the user groups, system providers can encourage them to adopt the IS. After the early adopters adopt an IS, the diffusion of the system to other groups can be easier by early adopters' voluntary advertisement and help in adopting the IS. Instead of discrete choice methods which are usually used for this purpose, we suggest a decision tree method. Compared to discrete choice methods, this method is more accurate for prediction and can easily identify non-linear segments of groups. By testing the data of adopters of an IS in agricultural business, we show the excellence of this method in identifying target groups to focus on. This method would help system providers to diffuse their systems by starting from early adopters.

Detection and Prevention Method by Analyzing Malignant Code of Malignant Bot (악성 Bot에 대한 악성코드 분석을 통한 탐지 및 대응방안)

  • Kim, Soeui;Choi, Duri;An, Beongku
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.199-207
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    • 2013
  • Recently, hacking is seen as a criminal activity beyond an activity associated with curiosity in the beginning. The malignant bot which is used as an attack technique is one of the examples. Malignant Bot is one of IRC Bots and it leaks user's information with attacker's command by attacking specified IP range. This paper will discuss an access method and a movement process by analyzing shadowbot which is a kind of a malignant Bot and will suggest possible countermeasure. This study has two distinct features. First, we analyze malignant Bot by analyzing tools such as VM ware. Second, we formulate a hypothesis and will suggest possible countermeasure through analyzing malignant Bot's access method and movement. Performance evaluation will be conducted by applying possible countermeasure to see if it can prevent attacks from malignant bot.

A Study on the Reliability Attributes of the Software Reliability Model Following the Shape Parameter of Minimax Life Distribution (미니맥스 수명분포의 형상모수를 따르는 소프트웨어 신뢰모형에 관한 신뢰속성에 관한 연구)

  • Kim, Hee-Cheul
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.11 no.4
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    • pp.325-330
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    • 2018
  • This paper, following the shape parameters of the minimax distribution, describes the special form of the beta distribution, the Minimax distribution, as a function of the shape parameters for the software reliability model based on the non-homogeneous Poisson process. Characteristics and usefulness were discussed. As a result, the case of the shape parameter 1 of Minimax distribution than less than and greate in mean squared error is the smallest, in determination coefficient, appears to be high, the shape parameter 1 of Minimax distribution regard as an efficient model. The estimated determination coefficient of the proposed model is estimated to be more than 95%, which is a useful model in the field of software reliability. Through this study, software design and users can identify the software failure characteristics using mean square error, decision coefficient, and confidence interval can be used as a basic guideline.

Operation of the Effective VMD utilizing the Information Design (정보디자인을 이용한 효과적인 VMD운영)

  • Yang, Keun-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.177-186
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    • 2011
  • VMD should be shifted from the store for the exhibition to the top selling store, the store that has something people want to buy, the store where people want to visit and the store that is convenient for shopping. To become the top selling store by using VMD to the information design, the primary research has been conducted on the females in Gwangju Metropolitan City by the questionnaire on the propensity to consume and purchase type. The secondary research has been conducted on the females in university who are fashion conscious. The tertiary research, by the questionnaire, has been conducted on the apparel store at the department store in Gwangju Metropolitan City. As a result of the research, it can be said that the best effect of VMD has been shown in the department store, and as the overall problem, it has become obvious that the standardized design was followed without taking advantage of the characteristics of each store.

Color Area Correction Algorithm for Tracking Curved Fingertip (구부러진 손가락 끝점 추적을 위한 컬러 영역 보정 알고리즘)

  • Kang, Sung-Kwan;Chung, Kyung-Yong;Rim, Kee-Wook;Lee, Jung-Hyun
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.11-18
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    • 2011
  • In the field of image processing to track the fingertip much research has been done. The most common way to calculate the fingertip first, to extract color information. Then, it uses Blob Coloring algorithms which are expressed in blob functions the skin contour and calculates. The algorithm from contour decides the highest location with the fingertip. But this method when measuring it location from the finger condition which bents is not the actual fingertip and has the problem which detects the location which goes wrong. This paper proposes the color space correction algorithm to tracks the fingertip which bents. The method which proposes when tracking the fingertip from the finger condition which bents solves the problem which measures the location which goes wrong. Aim of this paper in compliance with the propensity of the users forecasts a problem in advance and corrects with improvement at the time of height boil an efficiency. Ultimately, this paper suggests empirical application to verify the adequacy and the validity with the proposed method. Accordingly, the satisfaction and the quality of services will be improved the image recognition.

Global O2O Matching Platform research based on Clinics (글로벌 클리닉 기반의 O2O 매칭 플랫폼 연구)

  • Park, Jong-Youel;Park, Dea-woo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.8
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    • pp.1517-1523
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    • 2016
  • The global medical tourism industry including Asian market has been activating recently. That is as medical tourists are motivated to seek the higher quality of healthcare with lower costs, as well as of travel. The consumers in this field tend to need customized services of medical tourism. It is needed that the consumers get customized information on medical services and traveling, the clinics and hospitals resolve the issues of offering translation and luring medical tourists from overseas, and the guides, who offer tour and translation service, provide the consumers and the clinics with customized services so that they get the services needed for one another. This research studies the Offline to Online, called O2O, matching platform based on global clinics, which connects medical facilities, patients, and guides for traveling and language services. It presents the customized marketing plans by utilizing customers' experiences from medical services and traveling they use.

Dynamic Buffer Allocation Scheme for Caching in Realtime Multimedia Systems (실시간 멀티미디어 시스템에서의 캐슁을 위한 동적 버퍼 할당 기법)

  • Kwon, Jin-Baek;Yeom, Heon-Young;Lee, Kyung-Oh
    • Journal of KIISE:Computer Systems and Theory
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    • v.27 no.4
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    • pp.420-430
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    • 2000
  • Several caching schemes for realtime multimedia systems have been proposed, but they focus only on increasing the hit ratio without providing any means to utilize the saved disk bandwidth due to cache hits. One of the most important metrics in multimedia systems is the number of clients that the systems can service simultaneously guaranteeing Quality of Service(QoS). Preemptive but Safe Interval Caching(PSIC) was proposed as a caching scheme which makes it possible to provide deterministic QoS.. However, it has no ability to adapt to the change of system environments since it has no mechanism to change the cache size. In this paper, we present a new caching scheme, Dynamic Interval Caching(DIC), which maximizes the performance, regardless of the change of system environments, providing hiccup-free service, by managing memory buffers dynamically. And it is demonstrated that DIC allocates buffer cache optimally, by comparing with PSIC through trace-driven simulations.

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PReAmacy: A Personalized Recommendation Algorithm considering Contents and Intimacy between Users in Social Network Services (PReAmacy: 소셜 네트워크 서비스에서 콘텐츠와 사용자의 친밀도를 고려한 개인화 추천 알고리즘)

  • Seo, Young-Duk;Kim, Jeong-Dong;Baik, Doo-Kwon
    • Journal of KIISE:Databases
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    • v.41 no.4
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    • pp.209-216
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    • 2014
  • Various characteristics of social network contents such as real-time, people relationship and big data can help to improve personalized recommender systems. Among them, 'people relationship' is a key factor of recommendation, so many personalized recommender systems utilizing it have been proposed. However, existing researches can not reflect personal tendency and are unable to provide precise recommendations in various domains, because they do not consider intimacy among people. In this paper, to solve these problems, we propose PReAmacy, a Personalized Recommendation Algorithm, considering intimacy among users and various characteristics of social network contents. Our experimental results indicate that not only the precision of PReAmacy is higher than that of existing algorithms, but intimacy is of great importance in PReAmacy.