• Journal of the Korea Society of Computer and Information
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• v.25 no.7
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• pp.203-211
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• 2020

This purpose of this study is to verity the impact of new logistics factors on the Intention of use and consumer happiness, the mediating effect of perceived benefits, and provide suggestions on how to improve the level of new distribution. Based on the previous theories of online experience, off-line experience, logistics experience, perceived benefits, Intention of use and consumer happiness, the study puts forward 6 key research hypotheses. Reliability and validity tests were carried out by using data collected on new logistics factors on the Intention of use and consumer happiness. The hypotheses are verified through structural equation modelling. The study on the impact of new logistics factors on the Intention of use and consumer happiness and the mediating effect of perceived benefits, indicates that online experience, off-line experience, logistics experience have positive effects on perceived benefits, the perceived benefits has positive effects on Intention of use and consumer happiness, and the Intention of use has positive effects on consumer happiness. Moreover, perceived benefits as the mediating variable have effects on the relationship between online experience, off-line experience, logistics experience and the Intention of use and consumer happiness. The study extended the existing previous studies to provide theoretical and practical implications by verifying the relationship between new logistics factors and the Intention of use and consumer happiness.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.417-425
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• 2012

The purpose of this paper is to examine factors influencing e-Learning acceptance intention through extended Technology Acceptance Model(TAM) applying TAM, the motivation theory, and the social response theory. To do this, this paper proposes and analyzes a theoretical model consisting of factors such as perceived sociability, perceived ease of use, perceived usefulness, perceived enjoyment, and e-Learning acceptance intention. Our findings are revealed as following: First, perceived usefulness and perceived enjoyment have positive effects on e-Learning acceptance intention. Second, perceived ease of use has positive effects on determinants of e-Learning acceptance intention. Third, perceived sociability not only has direct influence on e-Learning acceptance intention but also has indirect influence carried by perceived usefulness.

• Electronics and Telecommunications Trends
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• v.21 no.2 s.98
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• pp.149-160
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• 2006

본 고에서는 2005년 11월 실시된 시장조사결과를 바탕으로 가정용 VoIP 서비스의 시장 반응 분석 및 전망과 함께 시사점을 제시한다. 본 고에서 실시한 시장조사는 가정용으로 사용될 070 번호가 인터넷전화로서, 전용 IP 폰을 이용한 음성전화서비스, 기존전화에 모뎀만 추가 혹은 교체함으로써 가능한 음성전화서비스, 그리고 영상전화로 구분하여 제시하였다. 이들 각 서비스에 대해 가입의향, 가입/비가입 사유, 그리고 요금의지불의향 등을 조사하여 제시하였다. 결과를 요약하면 음성전용 전화의 주 가입이 유가경제성으로 나타난 반면 영상전화의 주 가입이유는 영상통화에 대한 기대로 나타났으며, 가입의향은 영상전화가 25.4%, 모뎀을 이용한 음성전화가 13.3%, 그리고 IP 폰을 이용한 음성전화가 6.5%로 나타나 영상전화에 대한 기대가 높게 나타났다. 또한 최대지불의향의 경우 현재 인터넷전화사업자들이 제시하고 있는 수준에서 지불의향이 형성되고 있는 것으로 조사되어 상기 가입의향의 과대추정은 미미한 것으로 보인다. 예상 가입 사업자는 KT가 67.3%로 나타나 인터넷전화 시장의 형성과 보급률의 증가는KT의 적극적 진입시점에 의해 크게 영향을 받을 것으로 예상된다.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.191-201
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• 2019

This study aims at understanding the fundamental characteristics of EV consumer based upon user survey and understanding the challenges to promote EV adoption in Korea. Data are obtained from two different surveys. One asked 304 EV buyers in Korea and another asked 905 prospective customer about EV awareness and perception, EV purchase intention, and etc. Analysis is composed of two parts; one is about the general characteristics and purchase intention of general consumers; another is about the intent to repurchase EV owners. We discuss the policy implications to expand EV demand in Korean market based on two purchase and repurchase logit models.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.388-402
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• 2021

This study utilizes the theoretical framework of Extended Technology Acceptance Model to understand the governmental factors that affect the people's intention to use AI services. With the result of the analysis, as the expected impact of AI on fields related to effectiveness and accountability becomes higher, the intention of using AI service also got higher. In addition, the easier usability of e-government, the more active disclosure of their personal information, and the higher expectations for a hyper-connected society, their intention to use AI services became higher as well.

• Journal of the Korea Society of Computer and Information
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• v.17 no.8
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• pp.115-121
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• 2012

The main objective of this study was determine why employees conduct non-work related smartphone use at work. To do this, this study developed the research model of non-work related smartphone use behavior consisting of factors such as habit, intention, social effect, task interdependence, and behavior. And it was tested via a survey of employees using smartphones. The results of this study reveal, first, that habit and social influence are significant predictors of non-work related smartphone use behavior. Secondly, task interdependence has a positive moderating effect between intention and behavior in non-work related smartphone use.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.197-211
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• 2021

The emergence of knowledge-sharing live streamers provides more diversified content to the live streaming platform. Analysis of the factors affecting the intention to use knowledge sharing live streaming users can allow the live streaming platform to understand better the adoption characteristics of users who follow this type of content. Help platform operators provide better services and help live streaming platforms innovate. Based on the TAM model, this research uses questionnaire surveys and structural equation models to construct a conceptual model of the influencing factors of users' intentions in the knowledge sharing live streaming and conduct an empirical analysis on the influencing factor models. The results of data analysis show that a significant influence of users' attitudes of knowledge sharing live streaming is perceived usefulness, followed by flow experience; perceived value has a positive impact on users' attitudes and intention to use, and the positive influence of users attitude significantly affect the user's intention.

• Journal of Family Resource Management and Policy Review
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• v.25 no.1
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• pp.15-34
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• 2021

Purpose : This study aims to identify the influence of individual, parental, workplace, and policy variables on the intention of marriage of unmarried workers. The results of the study can be used as a basis to come up with policy and practical measures to increase these workers' intention of marriage. Methods : Data was collected from 480 participants through a questionnaire. The measuring tools in this study were tested for reliability and validity. In addition, technical statistics, ANOVA, correlation analysis, and hierarchical regression analysis were performed by SPSS 18.0. Results : First, unmarried workers' willingness to marry was higher above the average. Second, significant differences in the unmarried workers' intention of marriage were revealed based on gender, age, level of education, total assets, and debt status. Significant associations were also found with parents' economic levels and the possibility of parental support for housing and marriage expenses. The differences in response based on employment patterns, job satisfaction, and family-friendly organizational culture were also significant. The correlation between policy variables and marriage intentions also showed the necessity of a funded housing policy and a marriage preparation policy. Third, based on the hierarchical regression analysis using personal, parental, and workplace variables to identify the factors affecting unmarried workers' willingness to marry, it is clear that gender, age, and the likelihood of parental support for housing and marriage expenses have a significant impact. A family-friendly organizational culture and funded housing policy were also significant contributors. Conclusion : The study found that the funded housing policy was the most important factor affecting unmarried office workers' willingness to marry. Additionally, the possibility of parental support for housing and marriage expenses and a family-friendly organizational culture at work were found to have an important impact on the improvement of unmarried workers' willingness to marry.

• Journal of the Korea Society of Computer and Information
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• v.18 no.4
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• pp.191-199
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• 2013

The main objective of this paper is to investigate why university students use their smart phones in class and to develop a predictive model of smart phone use behavior that consisted of perceived benefit, perceived cost, attitude, social effect, intention, and habit. The proposed model is tested using survey data collected from 120 university student smart phone users. PLS analysis show as following: At first, intention and habit are significant predictors of smart phone use behavior in class. Secondly, perceived benefit and perceived cost as well as attitude and social effect are the factors affecting smart phone usage in class.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.255-264
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• 2019

The purpose of this study was to examine relationships among perception on hospice, self-esteem, knowledge on advance directives and attitudes toward advance directives and identify the factors that affect attitudes toward advance directives in nursing students. The data were collected from 216 nursing students in the two colleges located Jeonnam and December 03 2018 to December 07 2018. The data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe, Pearson's correlation coefficient, and multiple regression with SPSS 20.0 program. The result of the multiple regression indicates the perception on hospice, gender, intention to execute advance directives and influence of religion on one's life predict 29.7% (F=12.566, P=.000) of attitudes toward advance directives. Therefore, it is necessary to develop a program to establish attitudes toward advance directives by providing professional education on perception on hospice of nursing students.