• Journal of Digital Convergence
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• v.12 no.4
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• pp.93-102
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• 2014

Recently, a lot of effort has been made to reinforce the profitability of the company through successful overseas expansion as one of the major ways to secure the competitiveness and to increase the business value these days. So, this study aims to try to analyse of the status of the overseas expansion case for the recent power industry through the case of the Korea Western Power Co., Ltd. as a measure of the management efficiency strategy of the public sector organization, and to present the policy implications about the management efficiency in the future by drawing upon the management efficiency strategy. This paper suggests alternatives as follows: First, the competitiveness should be reinforced through continuous change and innovation and the management efficiency should be developed. Second, the governance system for public-private sector should be constructed. Third, the efficient management of the global human resources is needed. Fourth, the mutual confidence-building through the active contribution to the community activities is required.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.33-43
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• 2017

Patent strategy research has focused on the efficiency of licensing for investigation, analysis and utilization of application management, product and development task in finding patent idea, to establish patent strategy linked with management strategy and technology strategy. However, it is difficult to find the research on patent strategy that reflects an adaptive culture to enhance the internalization and performance of the established strategy. As a result, companies have been striving to imitate patent strategies of advanced companies that do not consider their industry and organizational culture. This study proposes a method of defining a firm 's patent strategy according to the competing value model that analyzes organizational culture as four frameworks. This study verifies the classification method through case studies, suggests a suitable patent strategy for the patent strategy type. This study has contributions in that discussing from a new point of view based on organizational culture theory and providing a IP strategic model with high practicality.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.26-34
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• 2008

정보통신기술의 발전과 그에 따른 사회경제적 수요 변화에 따라 기존 인터넷 기반의 전자정부가 접근성(accessibility), 활용성(availability) 및 개인화(personalization) 제고차원에서 무선 기반의 전자정부(Mobile-Government), TV 기반의 전자정부(TV-Government), Ubiquitous-Government, (이하 U-Gov) 등으로 빠르게 전환되고 있다. 이와 같은 전자정부서비스의 전환점에서 본 연구는 TV기반 전자정부 서비스 제공 전략에 대한 시론적 연구이다. 따라서 본 연구에서 T-거버먼트의 기술적.사회적 환경변화와 미국, 영국 등 해외 사례와 우리나라의 T-거버먼트 서비스 제공 현황을 분석하였다. 그리고 이러한 거시적 기술적 환경분석과 국내외 사례분석을 토래로 향후 T-거버먼트 개발시 고려사항과 추진전략을 제시하였다.

• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.519-554
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• 2009

국내외적으로 표준특허가 시장에 미치는 파급효과가 높아지면서 이에 대한 정부정책과 기업전략이 중요한 이슈로 논의되고 있다. 본 고 에서는 특허와 표준의 연계에 관련된 다양한 이슈를 분석하여 기업입장에서 전략적 프레임워크를 제시하고자 하였다. 이를 위해 먼저 표준과 특허를 상충관계와 보완관계 측면에서 재조명하고, 기술 확산이라는 공통적 기능으로 인해 표준특허가 기업과 시장에 유익한 수단으로 작용할 수 있음을 설명하였다. 또한 기술보호 전략차원에서 특허의 위상을 살펴보고, 정보통신분야에서 표준특허가 가질 수 있는 경제적 중요성을 기술 확산속도와 로열티 비용측면에서 제시하였다. 표준특허 연계전략 프레임워크에서는 표준특허 관련 사례분석과 이론고찰을 기반으로 하여 세 가지 단계별 전략을 제시하였다. 먼저 기업이 기술혁신 전 단계에서 추진해야 하는 표준특허의 기능과 역할을 S곡선(S-curve)의 도입기, 성장기, 성숙기-쇠퇴기로 구분하여 정보화와 시스템측면에서 제시하였다. 둘째로 연구기획, 수행, 평가라는 연구개발 단계별로 표준특허를 효과적으로 취득하기 위한 전략을 정보화와 시스템 측면으로 구분하여 제시하였다. 마지막으로 표준화 단계별로 기업전략을 특허출원전략, 특허 보정 및 보완전략, 라이센싱 및 전략적 제휴로 구분하여 기업이 효과적으로 표준특허를 연계하고 대응할 수 있는 전략체계를 제시하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.537-547
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• 2016

Deep Sea Water (DSW) has been exploited mainly by industry in a few countries including the U.S., Japan, Taiwan, and Korea. The development strategy of these states has pursued various goals based on their unique industrial environments and visions. Among them, Taiwan recently started their DSW industrialization, but has rapidly developed a variety of technologies and products. On the contrary, the Korean DSW industry has remained stagnant in the initial and growing stages for years, and now appears to need new plans and strategies for further development. The current literature lacks the strategy and policies required to foster the development of the domestic DSW industry. Relying upon the case of advanced foreign DSW industries, this study delineates the current status of the Korean DSW industry and discusses its future direction. Taiwan in particular has moved forward with policy development, financial and operation systems. This study attempts to provide a set of guidelines for the Korean DSW industry by focusing on the case of its Taiwanese equivalent. The Taiwanese strategical plans include premium drinkable water, government driven industrialization, diversification of DSW technologies and development of value-added products. This study provides a new direction for the DSW industry.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2006.06a
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• pp.363-370
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• 2006

정보기술의 급격한 발전은 기업용 S/W 판매자들에게 새로운 판매 전량을 요구하고 있다. 즉, 기업용 S/W의 유형에 다양화 되고 고객의 니즈가 매우 정교화되고 있는바 이러한 요구사항을 충분히 고려하지 못할 경우 성공적인 판매전량을 수립할 수 없다. 그러나 이러한 기업용 S/W 판매전략에 있어서 고려해야 하는 다양한 요소들은 기업용 S/W의 유형에 따라 매우 다르고, 체계적으로 관리하기 어려운 암묵지인 관계로 지금까지 충분히 논의되지 못하였다. 이에 본 연구에서는 인지지도를 이용하여 다양한 기업용 S/W 판매사례에 대하여 기업용 S/W 선정에 영향을 미치는 요인간의 관계를 도출하였다. 이를 통하여 유사한 사례별로 인지지도를 군집화 하여 그 특성을 도출하고 이를 이용하여 기업용 S/W 판매전략에 실질적으로 도움이 될 수 있도록 하였다.

• Asia Marketing Journal
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• v.7 no.3
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• pp.161-176
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• 2005

Ever since Parkland corporation went into domestic men's fashion market with his own brand 'Parkland' in 1988, the company accomplished enormous sales increase compared to competitors and attained steadfast positioning as a leading brand with competence. This case study deals with the parkland's systematic efforts mainly focused on integrated business innovation such as production, distribution, and management innovation, and shows Parkland's differentiated marketing strategy which leads to outstanding business performance. And, strategic implications to succeed in the long run are followed.

• Journal of the Speleological Society of Korea
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• no.93
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• pp.27-32
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• 2009

This study is planning information strategic through cave event. ISP is essential for successful development of caves. Danyang-gun is the case.

• Transactions of the KSME C: Technology and Education
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• v.3 no.4
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• pp.273-283
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• 2015

In this study, we suggested the methodology and the results of planning of promising technologies in mechanical engineering by focusing on the case of the Korea Institute of Machinery and Materials (KIMM). For dedicated commitment to planning of promising technologies, KIMM newly introduced task-force called as 'specialist unit'. In addition, KIMM combined the investigation of external environments with the analysis of internal capabilities of KIMM and utilized the bibliographic coupling analysis in the process of the exploring sub themes. Finally, we provided 8 promising fields and their sub themes in the mechanical engineering. Our study contributed to the strategic development of the main research programs of KIMM. Our findings can be also utilized as the best practice of planning of promising technologies in the field of mechanical engineering.

• CRM연구
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• v.1 no.1
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• pp.87-108
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• 2006

This study presents how the sharing of values and philosophies in Customer Relationship Management (CRM) links the customer with the enterprise, thereby enhancing its performance. Using channel integration, customer experience management, and partner relationship management, this i-focus case suggests a number of improvements for local corporations that have adopted CRM, but have not succeeded in enterprise-wide integration. Successful execution of CRM strategy is found to require the sharing of values and philosophies not only within the organization, but also with its customers. Furthermore, the study concludes that CRM is an ongoing process which requires continuous evolution through reflection of past activities and dynamic adjustment of objectives in order to reach customer cenricity.