• Proceedings of the Korea Contents Association Conference
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• 2003.05a
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• pp.194-197
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• 2003

인터넷과 네트워크기술이 발전함에 따라 전자적 거래 등의 사이버마켓에 관한 응용분야가 운영되고 있으며, 실제 오프라인 마켓 보다 더 많은 수익을 내는 쇼핑몰 운영업체들이 나타나고 있다. 또한 원격지의 구매자로부터 인터넷 뱅킹에 의한 쉽고 빠른 결재 방식으로 인하여 구매, 결재에서 배송까지 하나의 프로세스라인을 구축하고 있다. 이에 따른 사용자 정보를 보호하기 위한 여러 가지 암호화 기법들이 연구 및 도입되고 있다. 따라서 인증 되지 않은 외부 침입자로부터 시스템의 정보보호를 위하여 침입탐지 시스템 및 암호화, 복호화 알고리즘을 적용하여 소프트웨어 측면에서의 보안기법과 Firewall 등의 하드웨어적인 보안기술이 도입 및 실용화 되고 있는 것이다. 본 논문 에서는 우리 주변에서 발생 하고 있는 해킹 사고 사례와 나날이 발전해가는 해킹 방법의 동향, 이러한 불법 침입을 이용한 침입 탐지 기법들과 네트워크에 관련한 침입탐지 방안기술 그리고 라우터 장비에서의 침입탐지 방안을 제시 하였다.

• Proceedings of the KOR-KST Conference
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• 1998.10b
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• pp.507-507
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• 1998

화물 수송은 상품의 생산과 소비에 직결되어 있으며 원활한 화물 수송이 경제에 미치는 영향이 크므로 그 중요성이 날로 증대되고 있다. 우리 나라는 그 동인 지속적 경제 성장으로 인한 경제 규모가 확대되면서 화물 수송에 대한 수요가 급격히 증가하였다. 이러한 화물 수송 수요의 증가 추세에 비해 물류 단지의 확충에 위한 적절한 투자 및 정책 등이 결여되어 왔다. 그러므로, 경제 및 산업발전에 중요한 역할을 담당하고 있는 물류 단지를 파악하고 물류 단지 입지 결정 모형을 개발하고, 이 모형을 토대로 적정 입지를 결정하고자 한다. 물류 단지 입지에 관한 문제의 주요 관심 대상은 수송비용을 최소화하면서, 원하는 목적지까지의 빠른 수·배송을 이루어지게 하는 효율적 수송 입지 단지를 찾는데 있다. 따라서 본 연구에서는 물류 단지의 적정 위치 결정을 위하여 혼합 정수 모형을 이용해서 수송비용과 차량 경로를 고려한 수학적 모형을 개발하고자 한다. 개발된 모형을 공로부문의 수송을 중심으로 경기도 지역의 여러 물류 단지 후보 지역에 적용하고 적정 물류 단지를 찾고자 한다.

• Journal of KIISE
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• v.42 no.10
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• pp.1286-1293
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• 2015

Most e-marketplaces build a reputation system that provides potential buyers with reputation scores of sellers in order for buyers to identify the sellers that are more reliable and trustworthy. The reputation scores are computed based on the aggregation of buyers' ratings. However, when these ratings are used to compute the reputation scores, the existing reputation systems do not make a distinction according to the following two criteria: the capability of the seller and the quality of an item. We claim that a reputation system needs to separate the two criteria in order to provide more precise information about the seller. In this paper, we propose a method to compute seller's reputation by separating the rating into the seller's score and the item's score. The proposed method computes the reputation of the seller's capability by using only the 'seller's score' and helps potential buyers to find reliable sellers who provide fast delivery and better service. In experiments, we propose a simulation strategy that reflects the real life of an E-marketplace and verify the effectiveness of our method by using the generated simulation data.

• Journal of the Korea Safety Management & Science
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• v.8 no.5
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• pp.193-209
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• 2006

Multiple regression is used to examine the relationship between a set of two or more independent variables and one dependent variable. It provides the information necessary to make predictions of the dependent variables based on several independent variables. To do so, the multiple regression equation is extended to: y=$a+{\beta}_1x_1+{\beta}_2x_2+{\ldots}+{\beta}_kx_k$ y=attractiveness a=the value of the intercept ${\beta}_1$=the slope(weighting) of the first variable ${\beta}_1$= the slope(weighting) of the second variable ${\beta}_k$=the slope of the $\kappa$th variable The resulting regression equation of this research is y=$a+{\beta}_1site's\;system+{\beta}_2customer\;satisfaction+{\beta}_3products+{\beta}_4delivery$ y=3.233+0.374(site's system)+0.268(customer satisfaction)+0.17(products)+0.077(delivery)

• Proceedings of the Korean DIstribution Association Conference
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• 2002.05a
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• pp.31-59
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• 2002

Recently there are many changes of logistics environment Such as integrated logistics information system, the rapid growth of the domestic and international small package express service and third party logistics with Electronic Commerce. At this time it is very important to deliver to customers the goods sold through EC speedy, accurately and safely. That is to say, the role of small package express service is very important at EC times. The bottlenecks of small package express service in the circumstances of EC are the weakness of EC operating company and small package express service provider the shortage of distribution centre and cargo terminal, the shortage of skilled man with related small package express service etc. So, I suggested that for activation of EC it is necessary to strengthen the strategic alliances, introduce GPS and use the third party logistics positively in the side of small package express service provider. And it is necessary to prepare for the settlements of traffic problems, support the introduction of integrated logistics service, logistics information system, deregulate restriction such as weight limit of vehicles in the side of the government. And to government support throughout extending nation's SOC, deregulation, support to small package express service terminal, permit to stopping & parking in downtown, abolishing a no passing zone, permit to being employed foreigner. Also this service involves ensuring that the product will arrive when wanted, and in an undamaged condition.

• International Commerce and Information Review
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• v.18 no.4
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• pp.3-29
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• 2016

Recently, the market size of the global electronic-commerce is rapidly growing. The global market size of an overseas direct-purchase is expected to reach 1 trillion won by 2020. This study intends to determine the decision making factors of B2B overseas direct-purchase(DP) and reverse direct-purchase(RDP), and the impact on the vitalization of the small to middle-sized companies'(SMC) overseas DP and RDP. Ultimately, the purpose of this study is to provide a policy insight on the expansion of exports by SMC. For this, we determined the necessary elements for getting good results by Korean SCM in the overseas DP and RDP market through a preceding research based on resource-based theory and industry structure theory. Afterwards, we used the multiple regression model for positive analysis of the survey documents. We were able to confirm through analysis that the company information, logistics delivery, customs process, law and regulations have positive effects on the overseas DP and RDP. This study surveyed the entire overseas DP market, rather than focusing on the cases of harm and responses of the overseas DP, which was the topic for the preceding research, and can be differentiated from the previous study by deducting influence factors for the Korean SMC to succeed in the overseas DP and RDP market. Moreover, the results of this study is meaningful in proposing a strategic direction for the SMC participating in the overseas DP market and the government enacting policies.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.155-174
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• 2008

This paper proposed several activation strategies at both the government and company parts for the development of domestic third party logistics(TPL) to pull electronic trade era much earlier. In the government side, it must need to arrange and integrate complex regulation rules on the Logistics for more smooth access and use the TPL market. Also, it has to provide multiple support policies such as tax reduction, technical and financial service providing, and logistics information system to TPL. Finally, it should construct the government levels education system to train and forster a competent man who is well qualified as a electronic and logiscic expert. The TPL company must build up a total logistics information system concerned with an innovative operation system such as SCM, JIT etc. which can provide logistic services on demand to the electronic trade customers to maximize consumer satisfaction. In the shipper company level, it try to join a long-term strategic alliance with TPL to reduce logistic cost and increase logistic service to its electronic trade consumers.

• Journal of Intelligence and Information Systems
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• v.21 no.4
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• pp.53-77
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• 2015

Mobile commerce provides a convenient shopping experience in which users can buy products without the constraints of time and space. Mobile commerce has already set off a mega trend in Korea. The market size is estimated at approximately 15 trillion won (KRW) for 2015, thus far. In the Korean market, social commerce and open market are key components. Social commerce has an overwhelming open market in terms of the number of users in the Korean mobile commerce market. From the point of view of the industry, quick market entry, and content curation are considered to be the major success factors, reflecting the rapid growth of social commerce in the market. However, academics' empirical research and analysis to prove the success rate of social commerce is still insufficient. Henceforward, it is to be expected that social commerce and the open market in the Korean mobile commerce will compete intensively. So it is important to conduct an empirical analysis to prove the differences in user experience between social commerce and open market. This paper is an exploratory study that shows a comparative analysis of social commerce and the open market regarding user experience, which is based on the mobile users' reviews. Firstly, this study includes a collection of approximately 10,000 user reviews of social commerce and open market listed Google play. A collection of mobile user reviews were classified into topics, such as perceived usefulness and perceived ease of use through LDA topic modeling. Then, a sentimental analysis and co-occurrence analysis on the topics of perceived usefulness and perceived ease of use was conducted. The study's results demonstrated that social commerce users have a more positive experience in terms of service usefulness and convenience versus open market in the mobile commerce market. Social commerce has provided positive user experiences to mobile users in terms of service areas, like 'delivery,' 'coupon,' and 'discount,' while open market has been faced with user complaints in terms of technical problems and inconveniences like 'login error,' 'view details,' and 'stoppage.' This result has shown that social commerce has a good performance in terms of user service experience, since the aggressive marketing campaign conducted and there have been investments in building logistics infrastructure. However, the open market still has mobile optimization problems, since the open market in mobile commerce still has not resolved user complaints and inconveniences from technical problems. This study presents an exploratory research method used to analyze user experience by utilizing an empirical approach to user reviews. In contrast to previous studies, which conducted surveys to analyze user experience, this study was conducted by using empirical analysis that incorporates user reviews for reflecting users' vivid and actual experiences. Specifically, by using an LDA topic model and TAM this study presents its methodology, which shows an analysis of user reviews that are effective due to the method of dividing user reviews into service areas and technical areas from a new perspective. The methodology of this study has not only proven the differences in user experience between social commerce and open market, but also has provided a deep understanding of user experience in Korean mobile commerce. In addition, the results of this study have important implications on social commerce and open market by proving that user insights can be utilized in establishing competitive and groundbreaking strategies in the market. The limitations and research direction for follow-up studies are as follows. In a follow-up study, it will be required to design a more elaborate technique of the text analysis. This study could not clearly refine the user reviews, even though the ones online have inherent typos and mistakes. This study has proven that the user reviews are an invaluable source to analyze user experience. The methodology of this study can be expected to further expand comparative research of services using user reviews. Even at this moment, users around the world are posting their reviews about service experiences after using the mobile game, commerce, and messenger applications.