• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.282-290
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• 2011

The public festival has a positive function to produce more pleasure and better life to urban residents on viewpoint of culture marketing. A research of relation between urban festival's media light environmental and personality type of audiences would give a design guide line on selection of festival media contents. The scope of study festival bounds three urban fesitvals from two thousand eight to two thousand ten. The personaliy indicator is used by self-mootioring scale called NEO-PI-R that Synyder, psychologist established in 1987. This indicator divides into five classes - N: Neutroticism, E: Extaversoon, O: Openness, A: Agreeableness, C: Conscientiousness. As a result, Anaysis of urban festival's media light environments considering five personality type of audiences are described, N type prefers the change a lot and low stability. E type prefers three dimensional video and dynamic production with passionate pressure. O type prefers radiates objects to promote the imaginative creatures with speculation. A type prefers contemplation arts with one way direction. C type prefers orderly art layout with accomplishing intention. The statistics datas anaynize ten factors to describe the urban complicated fesitival guide line clearly.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.301-302
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• 2012

건축문화재의 지속가능한 보전방안으로 현대적 감각으로 그 가치를 실현시키는 것을 이야기 하고 있으며 그 실행 안으로 미디어 파사드를 제안하였다. 미디어 파사드는 기술과 예술의 결합으로 통합의 시대인 오늘날 가장 트랜디한 콘텐츠로 여겨진다. 따라서 미디어 파사드를 건축문화재에도 활용 가능할 때 프랑스 리옹시의 빛 축제 같은 새로운 콘텐츠 생산도 가능하리라 보고 있다. 그러나 최근 서울시 공공디자인 규제 법안으로 미디어 파사드 활용이 어려운 국면에 놓여있다. 이에 규제 법안과 그에 대한 해결점을 제시하였다.

• Journal of Korea Multimedia Society
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• v.20 no.4
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• pp.686-695
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• 2017

The purpose of the study is to analyze the impact of storytelling factor, technical factor and exhibition environment factor on the degree of satisfaction, degree of immersion and immersion types in and . Our findings show that the degree of satisfaction not only has a significant correlation with the degree of immersion, but also influences on the holding power and behavioral intention. According to the results of correlation analyses, three factors have an impact on the degree of satisfaction and immersion. Immersion factors influence negatively on Focused Attention and Heightened Enjoyment, however, the factors effect positively on Temporal Dissociation and Curiosity. As the influence of immersiveness on the degree of satisfaction and immersion, and immersion types have been verified, this study offers a fresh understanding of the importance of immersion factors as evaluation criteria for digital exhibitions.