• Journal of Digital Convergence
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• v.13 no.8
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• pp.9-20
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• 2015

To derive a check list of a borrowed city phenomenon, this discussion, through two cities subway OOH advertising in door, compared for convergence by segment analysis. First, discussions considered to be close to the topic of this discussion were arranged and summarized. Seoul and London were selected, and both sides of subway train doors in two cities selected, their states pictured and the images analyzed. As a result of comparison, in case of Seoul subway, the boundary between public information and commercial information(outdoor advertising) was very vague, so the borrowed city phenomenon was very generally analyzed. However, In case of London subway, its result was very contrary to that of Seoul. Eventually, Subway train doors of Seoul city as a borrowed city extracted check points of height, size, color, interval, space and permanency. Therefore in order to study serious discussion this contribution is necessity to limit thoughtless OOH advertising by these checklists in Korean cities.