• 한국의류학회지
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• 제43권6호
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• pp.808-824
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• 2019

This study analyzes the values of vintage in Korean fashion prosumer's activities and elevates the values as one characteristic of Korean modern fashion. The methodology included literary and empirical studies as well as prosumer and modern Korean vintage fashion literary studies. In-depth interviews were done to analyze the values of vintage in fashion prosumer's activities. The values of vintage fashion for Millennials are creative activities based on public interest, expanded reproducing through sharing daily looks and self-expression through the scarcity of vintage clothing. Prosumer characteristics are self-satisfaction and sharing. Fashion prosumer's vintage trends are new-tro, communication, cultural complex, and sharing of daily life. The formativeness in fashion prosumer's activities are heritage, text, activity and image. The meanings are creation, communication, experience and sharing. Fashion prosumers are developing the new genre of 'vintage fashion activity'; in addition, values towards vintage fashion activity are also drawing international interest.

• 한국의류학회지
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• 제32권6호
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• pp.859-870
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• 2008

본 연구의 목적은 21세기 패션컬렉션에 나타난 모즈 룩에 대한 다양한 미학적 고찰을 통해 사회문화적 배경과 시대정신에 따라 한 시대의 미의식이 패션에 반영되는 특성을 분석하여 패션의 문화적 역할을 재인식하고자 하는 것이다. 연구방법은 모즈와 모즈 룩에 대한 문헌고찰과 2001년부터 2006년까지의 패션잡지에 나타난 모즈 룩의 사진 168건의 자료를 통한 실증적 분석을 하였다. 분석결과, 21세기 패션에서의 모즈 룩은 미니멀 스타일, 스포츠 캐주얼 스타일, 빈티지 스타일, 댄디 & 앤드로지너스 스타일로 유형화할 수 있었다. 이처럼 모즈 룩은 젊음, 발랄함, 새로움 등의 감성과 절충될 뿐만 아니라 스포츠 룩 그리고 스트리트 패션에까지 나타남으로써 대중의 기호에 맞는 디자인 개발 및 새로운 미래 패션영감에 계속 반영 될 것이다.

• 복식문화연구
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• 제15권3호
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• 패션비즈니스
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• 제14권1호
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• pp.86-105
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• 2010

Vintage fashion is a lot influenced by colors because an emotion is transmitted via images of "old feeling", "worn-out feeling" and "faded feeling" etc. Colors are visual sensation occurring at a time when lights stimulate an eye, which is a representative factor which humans first perceive when they touch objects. And colors in clothing function as a critical element which indicates an individual's impression and character as well as aesthetic sensation. In this study, I examined on the theoretical consideration and aesthetic characteristics via the previous literature on vintage fashion and colors. As an empirical study, I investigated on the colors of vintage fashion appearing in Pr$\hat{e}$t-$\grave{a}$-porter Collections, Paris from Spring/Summer, 2003 to Fall/Winter 2008. As a way for study, I investigated into the total 197 vintage fashion photos and calculated their RGB values by using photoshop. And I converted the values of the colors extracted into H V/C values by using Munsell Conversion Version 9.0.6 and analyzed on Munsell System of 10 Color Notation and the PCCS colors, classifying a color scheme by visual sensation measurement. The result of analyzing on the concept of vintage fashion and its color characteristics is as follows; Vintage fashion made an appearance the most in 2003 and 2004 and its colors appeared a lot in Y, YR, R and PB lines. Color tone concentrated on black and white, achromatic color and low chroma colors in a grayish line, chromatic color. Thus, the study found that colors suitable for a "worn-out", "faded" and "old" image are properly reflected in vintage fashion rather than a clear and bright background. In a color scheme, I found contrast color and same color appearing a lot, which gave an unharmonious feeling and a smack of the country. The study reveals that the color characteristic of vintage fashion is relatively diverse and complex in color, color tone or shade and color scheme, which shows a color trend which reflects a non-constructive and complex coordination characteristic instead of a standardized simple and clear image.

• 복식
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• 제53권7호
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• pp.9-27
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• 2003

The purpose of this research is for confirming that fashion study has to do with industry through the developing of fashion goods which is related to a trend as a cultural code. Recently fashion design trend is focused on 'retro', 'Retro' is the one of the important trends in this century not only fashion but also cultural industry, Therefore, in this research, the processing about development of decorative vest design as fashion goods was showed by using retro image. For this process, research steps were as follows : 1. Confirming the meaning of 'retro fashion'. 2. Studying about the flow of retro fashion from 1960s to 1990s. 3, Finding the characteristics of retro fashion design and the image through abroad and domestic collections from 2000 to 2003. 4. Designing and making vest using new concept from the leading images. Through this processed, it was find that retro fashion design had three images : vintage image, ethnic image and romantic image. Then three vests were made by a concept 'a piece of handicraft' using handcraft technique such as beading, patch-work, fringing, scratching, stitching, mixing which were used in retro fashion design characteristics.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.647-655
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• 2009

색상은 콘텐츠의 하나로서 소비자에게 중요한 의미를 지니게 되는데 일반적으로 개인이 보유하고 있는 색상 이미지는 시간을 두고 축적된 경험이나 지식의 산물로 존재한다. 본 연구는 향후 유행할 것으로 예측되는 유행색을 중심으로 색의 이미지가 가지고 있는 개성과 의미를 파악하고 색상에 대한 태도를 분석하고자 하였다. 연구 결과에 의하면 크리스탈 사운드, 크리미 터치, 미스테리우스 빈티지, 오톰 포레스트, 카니발 등 5개의 주요한 유행색들은 비교적 독특한 고유의 개성적 이미지를 가지고 있는 것으로 나타났다. 추가적인 형용사 이미지 분석 결과, 크리스탈 사운드는 자수성가한 사업가의 이미지를 가지고 있으며, 크리미 터치는 여고생의 이미지, 미스테리우스 빈티지는 대부의 이미지, 오톰 포레스트는 일반 대중의 이미지, 카니발은 서커스 광대의 이미지를 갖고 있는 것으로 나타났다. 이중 크리미 터치는 소비자의 태도에서 가장 높은 선호도를 보이는 것으로 나타났다. 이상의 연구 결과들은 개인의 개성과 색상의 개성의 일치성을 고려함으로서 긍정적인 소비자 행동을 유발할 가능성을 보여준다. 또한 본 연구는 패션과 마케팅을 연결한 학제적인 연구로서 가치가 있으며 향후 지속적인 연구가 필요할 것으로 보인다.

• 복식문화연구
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• 제11권5호
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• pp.778-792
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• 2003

This study is to review, in the social and cultural context, the main causes for the sportism that prevails in modern fashion, and to analyze the typical expressions in the domestic fashion. Many factors attribute to the advent of sportism such as rapid development and cultural changes toward sports, increase in leisure time and abundant opportunities, new fashion materials resulting from new technologies, emerging youth culture and increasing preference for such culture, and the postmodernism. With this background, sportism, which has been appearing in the domestic fashion, falls into 5 categories as follows based on the type of its expression. “Urban Street Sportism” is affected by the new sports culture of urban young people, which is characterized such that body line is disregarded with over-sized garment in layered style without considering T.P.O. concept. “Romantic Sportism” applies colors, fabrics and details of romantic images to sporty items, or culminates the feminine and elegant sportism by using the sporty fabrics and details along with romantic items. “Vintage Sportism” is characterized by its well-refined, high quality expression of naturally worn for long time, which is affected by the postmodernism. “Urban Utility Sportism,” which is developed with such design factors as fabrics, styles, details and colors with emphasis on their utility and functionality, explicitly accommodates the changed modern life styles particularly in urban areas. Lastly, the military image, which was developed during the Iraq War along with simultaneous anti-war activities, and the peace messages, which deliver the mankind's hope for the world peace and social wellness, formulate the “Military Sportism”.