• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.9-16
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• 2023

In the IoT environment, various objects mutually interactive, and various services can be composed based on this environment. In the previous study, we have developed a resource collaboration system to provide services by substituting limited resources in the user's personal device using resource collaboration. However, in the preceding system, when the number of resources and situations increases, the inference time increases exponentially. To solve this problem, this study proposes a method of classifying users and resources by applying the BIG5 user type classification model. In this paper, we propose a method to reduce the inference time by filtering the user's preferred resources through BIG5 type-based preprocessing and using the filtered resources as an input to the recommendation system. We implement the proposed method as a prototype system and show the validation of our approach through performance and user satisfaction evaluation.