• Title/Summary/Keyword: 빅데이터 활용 전략

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A Study on the Strategy of the Use of Big Data for Cost Estimating in Construction Management Firms based on the SWOT Analysis (SWOT분석을 통한 CM사 견적업무 빅데이터 활용전략에 관한 연구)

  • Kim, Hyeon Jin;Kim, Han Soo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.2
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    • pp.54-64
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    • 2022
  • Since the interest in big data is growing exponentially, various types of research and development in the field of big data have been conducted in the construction industry. Among various application areas, cost estimating can be a topic where the use of big data provides positive benefits. In order for firms to make efficient use of big data for estimating tasks, they need to establish a strategy based on the multifaceted analysis of internal and external environments. The objective of the study is to develop and propose a strategy of the use of big data for construction management(CM) firms' cost estimating tasks based on the SWOT analysis. Through the combined efforts of literature review, questionnaire survey, interviews and the SWOT analysis, the study suggests that CM firms need to maintain the current level of the receptive culture for the use of big data and expand incrementally information resources. It also proposes that they need to reinforce the weak areas including big data experts and practice infrastructure for improving the big data-based cost estimating.

Convergence-Information Strategy between Big Data and Wearable Computing (빅데이터와 웨어러블 컴퓨팅의 융합정보화 전략)

  • Lee, Tae-Gyu;Shin, Seong-Yoon;Lee, Hyun-Chang
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.218-220
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    • 2014
  • Data economy era is rapidly approaching where big data plays the pivotal role of creating new values and solving various problems. This paper aims at designing Korea's new strategic direction of informatization in the big data age. For this purpose, paradigm shift of our society and the new role of IT together with the discussion on open platform and big data focused on its potentials and new possibilities are analyzed, which leads to the conclusion that big data will be a main engine for creating new values. Based on the results of the analysis, three kinds of strategic direction is designed. The first direction is on national vision making and 'data analysis-based creative nation' is suggested. The second direction is on catalyst making and 'smart government utilizing the power of big data' is proposed in details. The third direction is on sustainable leading mechanism and 'collaborative governance between stakeholders' is suggested.

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A Study on Utilization Strategy of Big Data for Local Administration by Analyzing Cases (사례분석을 통한 지방행정의 빅데이터 활용 전략)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.89-97
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    • 2014
  • As Big Data's value is perceived and Government 3.0 is announced, there is a growing interest in Big Data. However, it won't be easy for each public institute or local government to apply Big Data systematically and make a successful achievement despite lacking of specific alternative plan or strategy. So, this study tried to suggest strategies to use Big Data after arranging the area which local government utilize it in. As a result, utilization areas of local administration's Big Data are divided into four areas; recognizing and corresponding the abnormal phenomenon, predicting and corresponding the close future, corresponding analyzed situation and developing new policy(administration service), and citizen customized service. In addition, strategies about how to use Big Data are suggested; stepwise approach, user's requirements analysis, critical success factors based implementation, pilot project, result evaluation, performance based incentive, building common infrastructure.

A study on the systematic operation of the innovative patent strategy framework and the application plan of patent big data to secure competitive advantage (혁신특허전략 프레임워크의 체계적 운영 및 경쟁우위확보를 위한 특허빅테이터 활용방안에 관한 연구)

  • Kim, Hyun Ah;Cha, Wan Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.351-357
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    • 2021
  • At the time when interest in the use of big data is rising in the face of the technological paradigm shift of the 4th industrial revolution, interest in the use of patented big data is increasing, especially as the proportion of intangible assets of companies increases. In addition to quantitative information, patent data contains various information such as unstructured text such as title, abstract, claim, citation and citation relations, drawings, and technology classification. It is judged that the use of treatment is important. Therefore, in this study, in order to systematically operate the innovative patent strategy framework and to secure a competitive advantage by strengthening the fundamental technological competitiveness of the company, we propose a method of using patent big data centering on the case of Company A, and verify its validity. I would like to suggest some implications. Through this, it is intended to raise awareness of the use of patent big data, and to suggest ways to use patent big data in connection with the company's company-wide strategy, business strategy, and functional strategy.

For airline preferences of consumers Big Data Convergence Based Marketing Strategy (소비자의 항공사 선호도에 대한 빅데이터 융합 기반 마케팅 전략)

  • Chun, Yong-Ho;Lee, Seung-Joon;Park, Su-Hyeon
    • Journal of Industrial Convergence
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    • v.17 no.3
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    • pp.17-22
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    • 2019
  • As the value of big data is recognized as important, it is possible to advance decision making by effectively introducing and improving the development and utilization of JAVA and R programs that can analyze vast amounts of existing and unstructured data to governments, public institutions and private businesses. In this study, news data was collated and analyzed through text mining techniques in order to establish marketing strategies based on consumers' airline preferences. This research is meaningful in establishing marketing strategies based on analysis results by analyzing consumers' airline preferences using high-level big data utilization program techniques for data that were difficult to obtain in the past.

보건의료 분야의 빅데이터 활용 동향

  • Lee, Ji-Hye;Je, Mi-Gyeong;Jo, Myeong-Ji;Son, Hyeon-Seok
    • Information and Communications Magazine
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    • v.32 no.1
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    • pp.63-75
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    • 2014
  • 정보통신기술의 발전과 생산되는 데이터의 양적 증가에 따라 빅데이터에 대한 관심이 증대되고 있다. 빅데이터(Big Data)란 기존 데이터베이스의 데이터 저장 관리 분석 능력을 초과하는 다양한 형식을 가진 대량의 데이터를 의미한다. 여러 분야에서 빅데이터가 생성, 분석, 활용되고 있는데, 특히 보건의료 및 바이오 분야에서의 빅데이터 분석은 사회경제적으로 큰 영향력을 발휘할 수 있기 때문에 크게 주목 받고 있다. 본 연구에서는 보건의료 분야에서 생성되는 데이터의 특징과 빅데이터 분석 프로세스에 대해서 조사하였고, 국내 외 빅데이터 정책 및 활용사례를 분석하였다. 그리고 현재의 빅데이터 활용 장벽을 극복할 수 있는 몇 가지 전략을 제시하였다. 대량의 데이터에서 유용한 정보를 생성해내는 빅데이터 분석 기술은 보건의료 및 바이오 분야에서 국가경쟁력을 향상시키는 중요한 기반이 될 것이다.

A Study of Analyzing Realtime Strategy Game Data using Data Mining (Data Mining을 이용한 전략시뮬레이션 게임 데이터 분석)

  • Yong, Hye-Ryeon;Kim, Do-Jin;Hwang, Hyun-Seok
    • Journal of Korea Game Society
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    • v.15 no.4
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    • pp.59-68
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    • 2015
  • The progress in Information & Communication Technology enables data scientists to analyze big data for identifying peoples' daily lives and tacit preferences. A variety of industries already aware the potential usefulness of analyzing big data. However limited use of big data has been performed in game industry. In this research, we adopt data mining technique to analyze data gathered from a strategic simulation game. Decision Tree, Random Forest, Multi-class SVM, and Linear Regression techniques are used to find the most important variables to users' game levels. We provide practical guides for game design and usability based on the analyzed results.

Big Data Activation Plan for Digital Transformation of Agriculture and Rural (농업·농촌 디지털 전환을 위한 빅데이터 활성화 방안 연구)

  • Lee, Won Suk;Son, Kyungja;Jun, Daeho;Shin, Yongtae
    • KIPS Transactions on Software and Data Engineering
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    • v.9 no.8
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    • pp.235-242
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    • 2020
  • In order to promote digital transformation of our agricultural and rural communities in the wake of the fourth industrial revolution and prepare for the upcoming artificial intelligence era, it is necessary to establish a system and system that can collect, analyze and utilize necessary quality data. To this end, we will investigate and analyze problems and issues felt by various stakeholders such as farmers and agricultural officials, and present strategic measures to revitalize big data, which must be decided in order to promote digital transformation of our agricultural and rural communities, such as expanding big data platforms for joint utilization, establishing sustainable big data governance, and revitalizing the foundation for big data utilization based on demand.

A Study on Big Data Maturity Assessment Framework for Corporate Data Strategy and Investment (기업 데이터 전략과 투자를 위한 빅데이터 성숙도 평가 프레임워크 실증 연구)

  • Kim, Okki;Park, Jung;Cho, Wan-Sup
    • The Journal of Bigdata
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    • v.6 no.1
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    • pp.13-22
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    • 2021
  • The purpose of this study is to develop and demonstrate a framework for evaluating the maturity of big data for effective data strategy establishment and efficient investment of companies. By supplementing the shortcomings of the evaluation developed so far, a framework was developed to evaluate the maturity of a company's big data in an integrated process. As a result, four evaluation areas of 'Vision and Strategy', 'Management', 'Analysis' and 'Utilization', assessment items for each area, detailed content, and criteria for each stage were derived. This was verified through a survey of entrepreneurs, and the maturity level of big data of domestic companies was confirmed. As a future research direction, it is proposed to develop detailed assessment factors according to the characteristics of each industry, to develop a data utilization framework according to the assessment results, and to improve validity and reliability through adjustment of verification targets.

The Types of Road Weather Big Data and the Strategy for Their Use: Case Analysis (도로 기상 빅데이터 유형별 활용 전략: 국내외 사례 분석)

  • Hahm, Yukun;Jun, YongJoo;Kim, KangHwa;Kim, Seunghyun
    • The Journal of Bigdata
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    • v.2 no.2
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    • pp.129-140
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    • 2017
  • Weather acts through low visibility, precipitation, high winds, and temperature extremes to affect driver capabilities, vehicle performance (i.e., traction, stability and maneuverability), pavement friction, roadway infrastructure, crash risk, traffic flow, and agency productivity. Recently a variety of road weather big data sources such as CCTV, road sensor/systems, car sensor have been developed to solve the weather-related problems, This study identifies and defines the types and characteristics of these sources to suggest how to utilize them for car safety and efficiency as well as road management through analyzing domestic and oversea cases of road weather big data applications.

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