• Title/Summary/Keyword: 비즈니스 생태계

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An Exploratory Study on the Success Factors of Silicon Valley Platform Business Ecosystem: Focusing on IPA Analysis and Qualitative Analysis (실리콘밸리 플랫폼 기업생태계의 성공요인에 관한 탐색적 연구: IPA 분석과 질적 분석을 중심으로)

  • Yeonsung, Jung;Seong Ho, Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.203-223
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    • 2023
  • Recently, the platform industry is rapidly growing in the global market, and competition is intensifying at the same time. Therefore, in order for domestic platform companies to have global competitiveness in the platform market, it is necessary to study the platform business ecosystem and success factors. However, most of the recent platform-related studies have been theoretical studies on the characteristics of platform business status analysis, platform economy, and indirect network externalities of platforms. Therefore, this study comprehensively analyzed the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzed the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. And based on these factors, an IPA analysis was conducted as a way to propose a success plan to stakeholders in the platform business ecosystem. As a result of the analysis, among the success factors collected through previous studies, manpower, capital, and challenge culture were identified as factors that are relatively well maintained in both importance and satisfaction in Silicon Valley. In the end, it can be seen that the creation of an environment and culture in which Silicon Valley can use it to challenge itself based on excellent human resources and abundant capital contributes the most to the success of Silicon Valley's platform business. On the other hand, although it is of high importance to Silicon Valley's platform corporate ecosystem, the factors that show relatively low satisfaction among stakeholders are 'learning and benchmarking among active companies' and 'strong ties and cooperation between members', and it is analyzed that interest and effort are needed to strengthen these factors in the future. Finally, the systems and policies necessary for market autonomous competition, 'business support service industry', 'name value', and 'spin-off start-up' were important factors in literature research, but the importance and satisfaction of these factors were lowered due to changes in the times and environment. This study has academic implications in that it comprehensively analyzes the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzes the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. In addition, there is another academic implications that importance and satisfaction were simultaneously examined through IPA analysis based on these various extracted factors. As for academic implications, it is meaningful in that it contributed to the formation of the domestic platform ecosystem by providing the government and companies with concrete information on the success factors of the platform business ecosystem and the theoretical grounds for the growth of domestic platform businesses.

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A Study on Fashion Startup Ecosystem Trends in Korea Using Big Data Analysis - Focusing on Newspaper Articles in 2012-2022 - (빅데이터 분석을 활용한 우리나라 패션 스타트업 생태계의 추세 연구 - 2012~2022년 신문기사를 중심으로 -)

  • Soojung Lim;Sunjin Hwang
    • Journal of Fashion Business
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    • v.27 no.1
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    • pp.1-15
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    • 2023
  • This study divided articles into two time periods, from 2012 to 2022, with the aim of using big data analysis to look at patterns in the ecosystem of fashion start-ups. The research method extracted top keywords based on TF(Term Frequency) and TF-IDF(Term Frequency-Inverse Document Frequency), analyzed the network, and derived centrality values. As a result of comparing the first and second fashion startup ecosystems, elements of policy, support, market, finance, and human capital were derived in the first period. In addition, in the second period, elements of policy, support, market, finance, and culture were derived. In the first period, the fashion startup ecosystem focused on fostering new designer startups by emphasizing support, finance, and human capital factors and focusing on policies. Meanwhile, in the second period, online-based fashion platform startups and fashion tech startups appeared with the support of digital transformation and fulfillment services triggered by COVID-19(Corona Virus Disease 19), private finances were emphasized, and cultural factors were derived along with success stories of fashion startups. This study is meaningful in that it helps in developing strategies for fashion startups to grow into sustainable companies.

An Ecosystem Model and Content Research of the Satellite Information Utilization Business (위성정보 활용 사업의 생태계 모델과 콘텐츠 연구)

  • Seungkuk Baik ;Jinhwa Roh;Hyounjoo Shim;Xuanning Zhu
    • Korean Journal of Remote Sensing
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    • v.39 no.5_4
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    • pp.1075-1084
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    • 2023
  • Satellite-derived data is collected by observing the Earth and is used in various fields such as national defense, natural disasters, location-based services, infrastructure, environment, energy, marine, and insurance. This study aims to present the virtuous cycle structure of the satellite information data industry and the business ecosystem model of the industry. As a research method, cases were collected and categorized from the following areas: literature, online, application, and content. The results show that the ecosystem model of the satellite information data industry provides an approach to content services in public and commercial areas, and develops various algorithmic technologies to facilitate content production and services at the level of complex general-purpose technologies. Second, in terms of content typology, satellite information data can be subdivided into monitoring content, urban space monitoring content, and satellite information content. Third, the consumption value of satellite content could be subdivided into informational value, environmental, social and governance (ESG) value, educational value, and content value. In order to expand the global content market, Korea will need to focus on creating an ecosystem for the satellite information industry and discovering differentiated content. It will also need to increase the popularization and accessibility of data to the general public and promote the Korean K-Satellite Information Data Industry ecosystem through government support, policy efforts, and policies such as establishing legal systems, increasing investment, and training human resources.

A Case Study of Collaboration in Cloud Service Ecosystem: Focus on Cloud Service Brokerage (클라우드 서비스 생태계 내의 협업 사례 연구: 클라우드 서비스 중개업을 중심으로)

  • Kim, Kitae;Kim, Jong Woo
    • Information Systems Review
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    • v.17 no.1
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    • pp.1-18
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    • 2015
  • Recently, the number of available cloud services are increasing dramatically because many IT companies have entered into cloud service market. Due to the reason, cloud service brokers are emerging as agents to solve cloud service selection problems and to support cloud service initialization and maintenance of unskilled cloud service users. In this study, NCloud24 case in South Korea and Right Scale case in the USA are analyzed as representative examples of the collaboration between original cloud service providers and cloud service brokers. The business models of two companies are analyzed using Business Model Canvas. The emergence of cloud service brokers are interpreted as unbundling process of IaaS (Infrastructure-as-a-service) cloud service companies. Based on the comparison with the two companies, we prospect future directions of cloud service brokerage.

Reinterpretation of Business Models: Network Subscriber Perspective (네트워크 관점에서의 비즈니스 모델 재해석: 가입자 개념을 중심으로)

  • Kim, Jaeyoung;Han, Jaemin;Kim, YooJung
    • Information Systems Review
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    • v.14 no.2
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    • pp.93-102
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    • 2012
  • Network brings new values to the business in rapid changes of business paradigm. While business reveals new business model, the business has kept making efforts to replace traditional business model to network environment in order to solve the problems of spaces and times. In this research, we emphasize necessity through case study that the traditional concept of customer should be related with the concept of business network. The finding of this research mainly focused on business, tries to use traits of network without changes of business model, is easy to trap in structural inertia. However, the targeted companies in the case study preferentially considered customer as subscriber. Consequently, they successfully changed their existing business model as well as their business relationships with other companies. Based on methods of "Value Curve" and "Customer Experience Cycle," we analyzed the changed business model and proposed a conceptual idea regarding concept shifting from traditional customer to network subscriber. We hope that the research implicates to propose a new method for business model to develop more advanced business opportunities through using the concept of network subscriber.

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스마트팜 및 농식품 서비스 생태계 실현을 위한 GS1 국제표준 적용

  • Kim, Dae-Yeong;Jeong, Seong-Gwan;Kim, Sang-Sik;Kim, Sang-Tae;Byeon, Jae-Uk;U, Seong-Pil;Im, Jang-Gwan;Yun, Won-Deuk;Heo, Se-Hyeon;Jo, Hye-Eun
    • Information and Communications Magazine
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    • v.34 no.1
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    • pp.58-69
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    • 2016
  • 글로벌 식품 시장의 확대와 변화하는 소비자의 식품 소비 패턴은 기존의 농식품 서비스 산업에 큰 변화를 불러오고 있다. 다가오는 식품시장에 대응하기 위해서는 다각화된 유통구조에서 오는 식품의 안전성 문제를 해결함과 동시에, 급변하는 시장의 변화를 수용할 수 있는 비즈니스 플랫폼 구축이 필수적이다. 본 논문에서는 이러한 변화에 대응하고 스마트 팜 에서부터 유통물류, 그리고 식품안전, O2O 등 식품 응용서비스의 기반이 될 수 있는 GS1 표준 글로벌 식품 생태계를 소개한다.

A Case Study on Growth Through Coupled Process Open Innovation Open Innovation in the Faculty Startup Ecosystem: From the Perspective of Core Competency Theory (교원창업 생태계에서 결합형 오픈이노베이션을 통한 성장 사례 연구: 핵심역량이론 관점에서)

  • Changwon Yoon;Jeahong Park;Youngwoo Sohn;Youngjin Kim;Yeoungho Seo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.3
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    • pp.173-186
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    • 2024
  • This paper analyzes a case of successful faculty entrepreneurship through a coupled process of open innovation in a university context, using the core competency theory perspective. Initially, the current state of faculty entrepreneurship is examined, and the effects of interdisciplinary coupled processes of open innovation are explored, focusing on the case of 'Omotion Inc.,' a startup utilizing generative AI technology for hyper-realistic 3D virtual human experiences. The research methodology involves in-depth interviews with Omotion Inc.'s co-founders, technology commercialization professionals, and experts in the field, followed by analysis based on foundational theories. Applying the core competency theory, this paper scrutinizes the process of integrating diverse expertise and technologies from various academic disciplines. The analysis goes beyond the limitations of faculty entrepreneurship confined to a single technology-centric research domain. Instead, it explores the possibilities of enhancement and value creation through coupled processes, providing practical implications for the university entrepreneurial ecosystem. The aim is to extend the traditional roles of education and research within the university, presenting a role in economic value creation beyond the boundaries of conventional faculty entrepreneurship. Through the collaboration of two faculty members, this study showcases the creation of novel technology and business models. It establishes that successful coupled processes of open innovation in faculty entrepreneurship, from a core competency theory perspective, require the entrepreneurial firm to possess (1) entrepreneurial capabilities, (2) technological capabilities, and (3) networking capabilities. The implications of this research highlight the positive impact of coupled processes of open innovation in faculty entrepreneurship, as evidenced by the Omotion Inc. case, offering guidance on entrepreneurial directions for university members preparing for entrepreneurship.

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An Exploratory Study on Paradigms, Policies in the Digital Convergence Era (디지털 컨버전스 시대의 특징 : 그 패러다임과 정책 방향)

  • Han, Hak-Soo
    • Journal of Digital Convergence
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    • v.10 no.1
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    • pp.455-461
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    • 2012
  • The paper explores the relationship among paradigms, ecosystem which need to establish broadcasting, information and communications industry as the core of national competitiveness in the digital convergence era, and proposes the future progressing strategies and policies directions that consider environmental factors which all mass media converged on Internet. This paper makes an attempt to contribute innovative & integrated perspectives in the industry.

An Analysis on U-health Business Models: Focused on the Changes of Life Insurance Industry (유헬스 비즈니스 모델 분석 : 생명보험 산업의 변화를 중심으로)

  • Cho, Dong-Hwan;Kim, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.10 no.8
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    • pp.381-390
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    • 2010
  • Recently major developed countries such as U.S. and EU selected u-health as future growth engine industry, and concentrated their capabilities. Major companies all around the world entered this u-health business, too. Most of the research in this field have confined their research focus on the elementary technologies for infrastructure building. This research systematically investigates u-health business models with various objectives in various sub-fields. For this purpose, the value chain of u-health industry is analyzed, and then various business model cases are explored all around the world. Finally, the future changes possible to occur in the life insurance industries are analyzed.

The Future of BlockChain Technology Leading Innovation in the Industrial Ecosystem (산업 생태계의 혁신을 선도할 블록체인 기술의 미래전망)

  • Kim, Jung-Sook
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.324-332
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    • 2018
  • Blockchain technology has the potential to revolutionize trust models and business processes in a variety of industries. However, it is considered to be the initial stage of the system that pursues autonomy rather than efficiency, and it is necessary to monitor and inspect the distributed ledger technology from the price and introduction time as compared with the existing relational DB transaction technology. However, domestic and foreign private sectors have already been activated by applying block-chain technology in the national domain, and the block chain is devoid of doubt that it is an exaggerated technology, characterized by the invariance of the record, transparency, and autonomous execution of business rules. It has begun to be utilized in history, identity, certification and auditing in the financial industry as well as various industries. In this paper, we analyze the problems such as security weakness, insufficient regulatory environment, technical consensus and lack of common standard. In addition, the business sense and possibility of the block chain technology is expected to be the innovation of the industrial ecosystem by entering into the reality system from the concept through monitoring the actual introduction performance in the field of copyright, logistics, health care and environment.