• Title/Summary/Keyword: 비두적 요인

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The Effect of Service Provider Nonverbal Attributes on Customer Evaluation in Service Recovery Stage (서비스 회복 단계에서, 접점 서비스 제공자의 비구두적 요인(Nonverbal Attributes)이 고객평가에 미치는 영향)

  • Yeo, Chan-Koo
    • Journal of the Korea Convergence Society
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    • v.4 no.3
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    • pp.7-13
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    • 2013
  • The objective of this research is to find out the effect of service provider nonverbal attributes on customer evaluation in service recovery stage. Results showed that first, the better kinesics of service provider, the more satisfaction in service recovery stage. Second, the better service providers have physical appearance, the more revisit intention. But both the kinesics and physical appearance have not an effect on recommendation intention. This paper discussed theoretical and practical focusing on nonverbal attributes of service providers.