• Korea Multimedia Society
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• v.8 no.3_4
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• pp.59-69
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• 2004

• Fashion Information and Technology
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• v.10
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• pp.26-37
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• 2013

• Proceedings of KHEA Conference
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• 2002.10a
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• pp.74-74
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• 2002

• Management & Information Systems Review
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• v.32 no.4
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• pp.155-187
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• 2013

This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

• Asia Marketing Journal
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• v.11 no.1
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• pp.1-27
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• 2009

The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

• Proceedings of the Korea Multimedia Society Conference
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• 2000.11a
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• pp.133-136
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• 2000

수많은 인터넷 쇼핑몰들과 상품검색 시스템이 생겨났지만 사용자가 일하는 상품정보를 얻기 위해 많은 노력이 있어왔다. 각각의 쇼핑몰들의 개성과 가격, 그리고 부가서비스를 비교하는 것 또한 일반 사용자의 입장에서 수많은 몰들을 다 검색한다는 것은 매우 힘든 일이다. 제안된 IHWA(Information Harvest WArehouse) 상품검색 시스템은 정확하고 많은 정보를 사용자들로부터 직접 받아 자체 저장소에 저장할 수 있는 검색 컴포넌트 시스템이다. 본 논문에서는 IHWA 상품 검색 컴포넌트 시스템에 대한 성능평가 및 개선방향을 제안한다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.139-140
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• 2012

소비자들의 니즈가 다양해짐에 따라 쇼핑뿐만 아니라 외식, 공연, 영화관람, 놀이 등 여가도 함께 즐길 수 있는 몰링형 복합 소비공간에 대한 요구가 급증하고 있다. 다양한 쇼핑문화생활공간으로서 몰링형 복합 소비 공간이 확산되어짐에 따라서 공간구성의 비중은 이용자의 입장에서 더욱 중요하게 고려되어져야 한다. 따라서 본 연구는 몰링형 복합소비공간의 사례분석을 통하여 공간구성 비율과 특성을 비교분석하고자 한다.

• Journal of Internet Computing and Services
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• v.6 no.5
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• pp.111-121
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• 2005

As the scale of e-commerce has been increasing, information about products and service become diversified, Most current internet shopping mall. however, provides product information to consumers in collective arrangement. thus they devote a lot of efforts and time to select the product they want, In this paper, as providing consumers convenient interfaces adapting feature inquirer and parallel coordinate, a method for selecting a right product through searching the wanted products easily and comparing their features efficiently has been proposed. To evaluate the efficiency of the method proposed in this paper, several experiments to measure the time spent and the number of clicks of mouse taken in finding the product they want have been conducted. The results verify the effectiveness of the proposed method.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.3-16
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• 2020

Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

• Smart Media Journal
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• v.9 no.1
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• pp.60-66
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• 2020

In this paper, the FIDO (Fast IDentity Online) transaction certification platform was proposed for applying the DID (Decentralized ID) of blockchain with home shopping channels to the IPTV service providers based on the Remocon (Remote Control). In this case, the DID based smart remocon applies biometric identification techniques for personal identification. These individual DID smart remote controls apply distributed ID blockchain, enabling home shopping viewers to conduct reliable ratings surveys through the detection of channel changed information. In addition, this smart remocon utilizes the product purchased information history on home shopping channels, allowing IPTV's home shopping viewers to compare the same broadcasted production information on all channels by blockchain technique and their production characteristics. IPTV service providers can process home shopping order/authorization informations in one-stop service via a number of home shopping broadcasting companies, and DID smart remote controls for home shopping viewers with the checking results of their real-time online access to confirm the FIDO2.0 transaction certification homepage. Thus, the FIDO transaction authentication platforms of IPTV service provider(Telecommunication company) can be expected to improve the benefits of home shopping customers, and to reduce the broadcasting companies' burden of payment, too.