• The monthly packaging world
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• s.207
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• pp.111-125
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• 2010

최근 포장 분야 가운데 가장 빠르게 성장하는 분야의 하나로 플렉시블 패키지에 대한 인식이 커지고 있다. 미국 내 포장산업 분야의 경우, 플렉시블 패키지는 약 절반가량을 차지하는 수요를 차지하고 있다. 우리나라의 경우도 경제성과 다양한 기능성을 제공하는 플렉시블 패키지는 활용 범위가 확대되고 있다. 플렉시블 패키지의 개발이 이처럼 활발해지는 경향은 경쟁 재료와의 비용에 있어서 우위를 가지면서도 강도, 실링, 배리어 및 기타 포장 특성이 우수하고 높은 그래픽 적용성 등에 있어서 많은 장점이 강조되고 있다. 본 연구에서는 플렉시블 패키지의 개념과 국내외 현황을 고찰하고, 플렉시블 패키지의 기능을 분석하며, 앞으로의 동향과 과제를 도출하는데 목적이 있다. 연구 결과, 최근의 우수 사례와 선행연구들을 통해 본 플렉시블 패키지의 기능은 첫째, 사용의 편의와 소비자 측면에서의 구조적 기능, 둘째, 인쇄 및 시각적 측면의 그래픽 기능, 셋째, 혁신적 포장재 적용에 의한 재료적 기능, 넷째, 자원의 절감과 재료의 최소화, $CO_2$ 감소 및 에너지 절감 측면에서 미래에 더욱 중요성이 강조될 환경친화적 기능을 고찰하였다. 포장 분야 가운데 가장 빠르게 성장하는 분야의 하나로서 그 비중이 증가하고 있는 플랙시블 패키지에 대하여 새로운 재질의 적용, 마케팅 수단으로서의 패키지 기능, 소비자 요구에 따른 기능과 특성을 이해하고 앞으로의 과제를 고찰하는 것은 패키지디자인 분야의 연구에서 중요한 의미를 갖는다. 본 고에서는 (사)한국브랜드디자인학회가 발표한 제15호 논문 가운데 영산대학교 김미자 교수의 "플렉시블 패키지의 기능과 동향에 대한 연구"를 살펴보도록 한다.

• The Korean Journal of Franchise Management
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• v.13 no.1
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• pp.35-46
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• 2022

Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

• Information and Communications Magazine
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• v.28 no.1
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• pp.22-28
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• 2010

외환위기 이후 IT는 우리 경제의 견인차로 인식되어 왔으나 2000년대 초두의 IT 버블 붕괴 이후 극심한 성장정체를 겪으면서 일부 학자 및 정책입안자를 중심으로 IT 역할에 대한 회의론적 시각이 제기되어 왔다. 그러나, 지난 2~3년간의 각종 경제지표를 볼 때, IT는 여전히 우리 경제에서 중요한 역할을 하고 있음을 확인할 수 있을 뿐만 아니라 미래사회에의 대응을 위해서도 IT에 대한 관심 제고가 무엇보다도 절실한 시점이라 하겠다. 특히, 스마트폰의 등장에 따라 스마트폰 환경에 최적화된 다양한 애플리케이션의 등장과 이를 이용한 모바일 서비스의 보급 확산으로 IT 기기 및 서비스 산업의 경쟁구조에 근본적인 변화가 발생하면서 IT 강국이라는 국가적 브랜드마저 위협받고 있는 시점이어서 더욱 그렇다. 스마트폰의 등장으로 국가경쟁력 결정 패턴이 노동과 자본 등 전통적인 생산요소에 기반한 개별 산업분야의 경쟁우위를 기초로 결정되던 형태에서 감성과 창의성 등 소프트 파워의 보유 정도에 따라 결정되는 형태로 전환되었다는 점에서 R&D전략에 있어서도 중요한 전환점을 맞고 있다고 보여진다. 또한, 산업사회와 정보사회에 이어 급격한 기술혁신에 따른 기술간 및 산업간 융합의 정도가 산업 전반의 경쟁구도에 영향을 미칠 것으로 대부분의 전문가들이 예견하고 있으나, 산업현장이나 기술분야에서 실제적으로 발생되는 융합의 양상은 그다지 신속하지 못한 것으로 나타나고 있다. 따라서, 기술간 및 산업간 융합촉진을 통한 전산업 경쟁력 제고를 위한 R&D 방향 모색이 필요한 시점이다. 이에 따라 본고에서는 스마트폰의 등장에 따른 IT산업의 경쟁구도 변화와 글로벌 기업들의 전략, 대응방향 등을 살펴보는 한편 IT의 전반적인 활용도 증가에 따라 더욱 가속화될 것으로 전망되는 기술간 및 산업간 융합시대에 대응한 IT R&D 방향을 살펴본다. 이는 궁극적으로 IT 강국이라는 국가적 브랜드 이미지의 고착화 전략인 동시에 IT 기반의 융합을 촉진시킴으로써 스마트한 IT Korea라는 국가적 미래비전을 달성해 나가기 위한 방향이 될 것이다.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.58-65
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• 2021

Jewelry Object to adorn a body with has been a very important culture since the primitive age when history of human beings started. Ornaments for social status or wealth's symbolic icon otherwise for private embellishment have been developed with various properties such as decorative, monetary, scarce, historic ones. However, since the latter 20th century, when intellecture concept was more valuable than the tradition laying emphasis on preciousness, with counting of artistic activities and aesthetic values, they have had expressionistic tendency centered on artists. In this manner, modern ornaments have been developed as an artistic genre deviating from traditional way in which material or technology was emphasized. While this expressionistic tendency emphasized artistic value, galleries only for ornaments have been started since 1960s and especially from this period, a lot of experimental and revolutionary ornaments works deviating from traditional way have been exhibited. The appearance of galleries specialized in ornaments as described above had a great influence on the ornaments' development to an artistic genre. This study is the one in respect of two exhibition types through the combination of human body and clothes in displaying ornaments. The first one represents active displaying way for the communication with audience by introducing fashion show to galleries deviating from general exhibition way. The second one plans to run a project collaborating fashion brand for the communication between ornaments and clothes and represents displaying way in the shop of fashion brand for active exhibition publicity.

• The Journal of Information Technology
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• v.7 no.4
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• pp.71-87
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• 2004

The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.119-133
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• 2012

Recent rise of social media channel is changing social and economic paradigm and is being used as an effective communication in marketing. The following research analyzes the most employed social marketing tools such as portal advertisement, blogs, and SNS channels to effectively execute social media marketing from performance indicator and ICSI perspective, analyzes each channel's characteristics and results based on Korea distribution companies' case studies and suggests a framework to effectively use each channel. Portal site advertisements are the most effective channel to draw customers with new information and are thus linked to profit by corporations with excessive budget and workforce. Blogs target a specific range of customers providing quality information and knowledge thus improving a corporation's and its product's trustworthiness, spread the word by allowing customers to scrap the information, form social groups and synthesize ideas, events, new contents and social involvement with loyal customers. SNS channels allow customers to get involved in real time information and events, grow through network by the power of customers, react immediately to customers' needs, and execute real-time market and customer reports. Though national corporations currently rely heavily on portal site advertisements, insightful marketing professionals are showing financial results with blog and SNS. In the future, based on a precise understanding of each channel's benefits and expected results, and with a focus on flexibility, timeliness and integrated use of each channel, a portfolio of dynamic marketing as a maximizing strategy could be synthesized.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.2
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• pp.427-445
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• 2010

In our knowledge-based society, a corporation's main growth engine consists of its unique core competences and how these are organized rather than materialized competitive advantage. Intangible factors such as creative organizational culture, learning capability, brands, marketing ability and technology are notable examples of such core competencies. To ensure constant development of a corporation, it is important to understand the environment in which these factors operate. Drawing on literature research, this paper looks at organizational culture and change, and employees' attitudes and resistance factors to such change. To strengthen the explanation of this study the Korea Asset Management Corporation was used as a case study. From the point of view of information science, knowledge has been viewed as that which is found in books and databases. Such "knowledge" is storable, passive and unchangeable. However, more recently it is seen by many researchers that this approach is limited in that it ignores the knowledge that "sits" in human "bodyminds" and organizations. Such knowledge forms the backbone of organizational culture and should be considered in any meaningful study of information.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.6
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• pp.131-150
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• 2014

This study investigates factors, which affect subjective judgment of Smartphone users when they switch to a new product or other mobile carrier, and examine a relationship between switching intention and switching expected performance through users of in Korea and China. The results of the study showed that switching intention is positively associated with switching expected performance in both Korean and Chinese users. Brand reliability, functional quality, and general climate for Smartphone business have a significant impact on switching intention in both countries. In addition, personal innovation has a significant impact on switching intention of Korean users but Chinese. However, content quality has the effect on switching intention of Chinese user but Korean. This study provides useful strategies for switching behavior of Smartphone users of two different countries in the mobile industry.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.201-206
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• 2018

This is the study on the preference of men's jewelry in Korea and China. It started to change and develop the market of modern men's jewelry, which is increasingly growing. The men's jewelry market, in Korea, has developed as small market as part of women's, and since 2006, it has started to grow as men's jewelry. However, it is still treated only by some brands. It is a time when innovation is needed because design diversity is weak. The men's jewelry market in China is rapidly developing under the influence of young emerging rich people. However, as in Korea, a research on the design of men's jewelry is insufficient, so it is urgent to study the preference for men's jewelry. Each survey was conducted on a the tie-pin and cufflinks as the most representative men's jewelry in Korea and China. As a result, both countries were not satisfied with the designs currently being sold. In Korea, the popularity of the tie-pin and the cufflinks is made to some extent, and customizing to consumer and innovative development are required. And, in China, the popularity of the tie-pin and the cufflinks made it possible to expect the growth of the men's jewelry market.

• Asia Marketing Journal
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• v.12 no.3
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• pp.1-24
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• 2010

Typically, marketing literature on innovation diffusion has focused on the pre-adoption process and only a few studies explicitly examined consumers' post-adoption behavior of innovative mobile services. Besides, prior use diffusion research has considered the variables that determine the consumers' initial adoption in explaining the post adoption usage behavior. However, behavioral sciences and individual psychology suggest that social influences are a potentially important determinant of usage behavior as well. The purpose of this study is to investigate into the effects of network factor and brand identification as social influences on the consumers' use diffusion or continued usage intention of a mobile service. Network factor designates consumer perception of the usefulness of a network, which embraces the concept of network externality and that of critical mass. Brand identification captures distinct aspects of social influence on technology acceptance that is not captured by subjective norm in situations where the technology use is voluntary. Additionally, this study explores the effect of the use diffusion on the brand switching intention, a generally unexplored form of post-adoption behavior. There are only a few empirical studies in the literature addressing the issue of IT user switching. In this study, the use diffusion comprises of rate of use and variety of use. The research hypotheses are as follows; H1. Network factor will have a positive influence on the rate of use of mobile services. H2. Network factor will have a positive influence on variety of use of mobile services. H3. Network factor will have a positive influence on continued usage intention. H4. Brand identification will have a positive influence on the rate of use. H5. Brand identification will have a positive influence on variety of use. H6. Brand identification will have a positive influence on continued usage intention. H7. Rate of use of mobile services are positively related to continued usage intention. H8. Variety of Use of mobile services are positively related to continued usage intention. H9. Rate of use of mobile services are negatively related to brand switching intention. H10. Variety of Use of mobile services are negatively related to brand switching intention. With the assistance of a marketing service company, a total of 1023 questionnaires from an online survey were collected. The survey was conducted only on those who have received or given a mobile service called "Gifticon". Those who answered insincerely were excluded from the analysis, so we had 936 observations available for a further stage of data analysis. We used structural equation modeling and overall fit was good enough (CFI=0.933, TLI=0.903, RMSEA=0.081). The results show that network factor and brand identification significantly increase the rate of use. But only brand identification increases variety of use. Also, network factor, brand identification and the use diffusion are positively related to continued usage intention. But the hypotheses that the use diffusion are positively related to brand switching intention were rejected. This result implies that continued usage intention cannot guarantee reducing brand switching intention.