• Management & Information Systems Review
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• v.39 no.2
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• pp.113-126
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• 2020

This study suggested implications by dividing the concept of brand origin into national image and manufacturing capacity image, verifying the direct impact of these variables on brand trust and brand loyalty, and verifying the difference between products with the effect on brand trust of brand origin, which is the result of verification. The specific implications of this paper are as follows. First, brand origin does not directly affect brand loyalty, but it can have a direct impact on the preceding variable, brand loyalty. This study may conclude that it is desirable to define the factors that affect the purchase selection indirectly through the assessment of product properties or positive effects on brand image rather than having a direct impact on product purchase or selection. Second, the difference in brand origin influence by product characteristics was very evident. Past studies were limited to a few products, so pan-product testing was not conducted, and the empirical power was judged to be limited, so this study included a variety of products and tried to detect differences between products through actual empirical research. Involvement and self-congruity have been presented with results that can be judged as important variables for brand origin to affect brand performance and variables. Looking at the role of the brand origin for each product characteristic by distinguishing between product characteristics and whether or not products related to quality, history, authenticity, etc., the product recognized as high quality and the product recognized as having high integrity showed higher effect of the brand origin, but history was a product characteristic that did not show the effect of the brand origin.

• Asia Marketing Journal
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• v.10 no.2
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• pp.71-98
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• 2008

Considerably many numbers of studies on country-of-origin(hereafter COO) effects have been presented in international business and marketing areas. Recent studies have been included the effects of COO of manufacture, parts, and design, as well as the effects of brand origin, reflected by the accelerating convergent manufacture circumstances and increasingly competitive environments. Moderating constructs such as knowledge of product category and involvement as individual variables, have been also introduced and researched in various angles. In addition, how the effects of COO occur as processes is also argued in previous studies. This research has attempted to explain business corporation's strategic decisions on choosing a domain of its product manufacturing for several critical reasons, for cost reduction or better image. We displayed two constructs of brand and manufacture in a positive and negative country image group to reconfirm the existence of the effects of COO. Additionally, the effects of respondents' regulatory fit between their motivational focus and the contents of product messages, have been declared. Furthermore the respondents' motivational focus moderates the main effect of COO on product evaluations in a positive 'made-in' combination, while, surprisingly, it does not statistically moderate in a negative, except attitude. Based on the results, implications and suggestions on how to plan and execute more effective marketing strategies regarding COO dimensions, especially COO of manufacture, are separately presented for each situations when it has already been determined and when it is to be.

• KOREAN POULTRY JOURNAL
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• v.53 no.10
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• pp.188-191
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• 2021

(사)소비자시민모임은 지난 5월 3일~9월 7일까지 서울시내 대형마트 4개사, 기업형슈퍼 4개사의 계란 가격(정상가 및 소비쿠폰 할인 가격)과 등급을 조사한 결과를 발표했다. 본고에서는 이 내용을 소개한다. - 9월 2주 가격, 6월 대비 30구는 8.1% 하락, 10구(-0.6%), 15구(-2.3%)는 거의 변동없어 - 9월 산지 가격, 6월 보다 10% 이상 하락, CJ, 풀무원 등 브랜드란은 산지 가격 하락에도 변동 없어

• International Commerce and Information Review
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• v.18 no.1
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• pp.179-208
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• 2016

This study examined the effect of ingredient branding strategies for late entrants as one of the strategic tools to overcome first-mover advantages. Specifically, this study investigated whether brand origin information of the ingredients and price information of the ingredient branding product affect consumer evaluation. A sample of 400 university students were randomly assigned to 2 experimental studies. Results from study 1 showed that the market position of ingredient brand and brand origin information significantly influenced consumers' evaluation on the ingredient branding product. In addition, from the study 2, this study found that price information significantly moderated the effects of the order of market entry and brand origin information of the ingredients on the consumers' evaluation on the ingredient branding product. Implications for brand strategies to overcome the late-entrant disadvantages are discussed.

• CRM연구
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• v.2 no.2
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• pp.21-40
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• 2009

This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2011.10a
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• pp.3-3
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• 2011

국내 주요 인삼재배 산지 기반을 가진 전북 진안지역의 인삼 홍삼산업은, 재배농가 895호, 재배면적 402ha, 생산량 1,628톤, 홍삼가공업체 80개소, 판매업소 50개소로 지역경제의 25% 이상을 차지한다. 그러나 재배농가의 계열화 미흡(22%), 산지수집상(포전매매)에 의한 인근 유사 도매시장으로 재배물량과 부가가치 유출(78%), 가공시설의 노후화, 가공업체의 영세성(매출규모 연평균 2억11백만원)과 함께 중국, 캐나다, 미국 등의 국제 가격경쟁과 국내의 대기업 및 인삼산업 주요지역과의 경쟁이라는 상황에 직면하고 있다. 이러한 상황을 극복하고 지역특화명품산업으로 발전할 수 있는 방안으로, 인삼재배산지로서 원료공급지를 기반으로 하는 재배, 유통, 가공, 품질관리, 시설분야에 이르는 발전방안을 연구하였다. 산업원료 확보를 위해서는 인삼계열화 확대를 통해 원물 확보력을 강화하여야 한다. 재배분야의 경우에는 친환경재배 확대와 GAP 확대를 통해 원물의 품질경쟁력 뿐만 아니라 시장수요에 따른 브랜드마케팅 요인으로 특성화해야 한다. 유통분야는 계열화 확대를 통한 원물확보라는 산업경쟁력을 바탕으로 원료중심의 수취, 매취, 보관, 가공, 대형거래, 도소매 등 유통활성화와 유통규격포장 및 선별등급표준화를 통한 유통표준화를 추진하여야 한다. 가공의 경우, 원료홍삼 공급기능을 중심으로 가공산업을 선택 육성해야한다. 품질관리는 원물중심관리(성분, 잔류농약, 식품위생), 유통중심관리(연근, 등급), 경작중심관리(재배지, 재배자, 경작), 프로세스중심관리(재배 유통 가공 판매정보)로 구체화해야한다. 시설분야는 유통시설(대규모 집하시설, 보관시설 등 종합유통처리시설)과 가공시설(가공설비현대화, 가공공장 공인규격화;ISO, GMP, HACCP)의 지속적인 시설개선과 현대화를 추진하여야 한다.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• International Commerce and Information Review
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• v.18 no.2
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• pp.169-194
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• 2016

This study aims to explain the cause of price differences of bi-national products based on consumer response of product type, distribution channel, and consumer nationality, respectively. Specifically this study investigated whether price discount and distribution channel affect consumer evaluation by luxury and non-luxury product type. In the case of bi-national product toward the non-luxury, price discount had positive influence on preference, regardless of distribution channel. By revealing the influence of price discount on bi-national products on consumer response of product type and distribution channel respectively, the study suggests meaningful implications for the strategic management of bi-national products.