• Title/Summary/Keyword: 불평비용

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A Study on The Influencing Factors on the Customer Complaint Intention - Focusing on The Factors Under Company's Control- (고객 직접 불평행동의도의 영향요인에 관한 연구 -기업이 통제할 수 있는 요인을 중심으로-)

  • Im, Guk-Hwa;Park, Ju-Sik
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.107-135
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    • 2013
  • Today, the consumer complaining behavior is recognized as a valuable source of marketing information in the company. Therefore, studies on the factors that lead to consumer complaints have been done. In the previous research on consumer complaining behavior, the factors influencing the complaining behavior was focused on the personal characteristics, but factors under company control was rarely identified. We try to identify factors under company's control that have a effect on the likelihood of success of complaining and complaining perceived costs. These factors are tendency to compensate emotionally, tendency to compensate materially, accessibility to complain, empowerment to manage complaint. Through empirical analysis, we proposed company's strategies to encourage consumer's complaint and gave theoretical and managerial implications.

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Negative Word-of-Mouth Behavior and Intentions of the Public Library Users in Taegu Metropolitan City (공공도서관 이용자의 부정적 구전에 관한 연구 - 대구지역 공공도서관 이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of Korean Library and Information Science Society
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    • v.35 no.4
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    • pp.129-147
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    • 2004
  • This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 497 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.

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An Analysis of Complaining Behavior of Public Library Users (공공도서관 이용자의 불평행동에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.32 no.3
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    • pp.1-29
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    • 2001
  • This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

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Complaining Intentions and Its Antecedents of Academic Library Users (대학도서관 이용자의 불평의도와 그 선행요인에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.33 no.4
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    • pp.61-83
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    • 2002
  • This study is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining intentions including perceived severity of dissatisfaction perception of free use, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty; and complaint intentions including exit intention, voice(redress seeking) intention, negative word-of-mouth intention and third party complaints intention of the academic library users, based on the theoretical backgrounds. Final data through questionnaires are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

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Complaining Behavior and Its Antecedents of Academic Library Users (대학도서관이용자 불평행동의 영향요인에 관한 실증적 연구 - 대구경북지역 대학생이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.4
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    • pp.123-145
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    • 2002
  • This study Is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining behaviors including perceived severity of dissatisfaction, perception of free un, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty : and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the academic library users, based on the theoretical backgrounds. Final data through questionaries are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

Consumers' Attitude toward Complaining: A Cross-Cultural Comparison of its Traits Predictors (소비자 불평토로성향에 대한 성격특성 예측변수: 한·미 비교문화적 접근)

  • Park, Sojin;John C. Mowen
    • Asia Marketing Journal
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    • v.11 no.1
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    • pp.1-27
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    • 2009
  • The research compared the motivational network of traits predictive of complaint attitudes across consumers in the U.S. and South Korean cultures. Overall, the results revealed a similar pattern of traits predictive of complaint attitudes in the two cultures. The traits of value consciousness, general self-efficacy, emotional instability, and the need for material resources were positively related to attitudes toward complaining. In contrast, conscientiousness was negatively related to complaint attitudes. The only trait predictor of complaining attitude that was significantly different between the Korean and U.S. samples was shopping enjoyment. It was negatively related to complaining attitude in the U.S. sample but unrelated to complaining attitude in the Korean sample. Understanding the personality traits predictive of complaint attitudes has the potential to help marketers develop messages that will encourage the low complaint prone to voice their dissatisfaction. This is important, because when a consumer complains about and unsatisfactory purchase, it gives the firm a chance to take actions to avoid losing a customer.

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Comparisons of the Equity of Medical Care Utilization by Sex, Age Groups, and Region (성, 연령, 지역에 따른 의료이용 형평성의 집단 간 비교)

  • Kim, Jin-Gu
    • Korean Journal of Social Welfare Studies
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    • v.43 no.2
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    • pp.319-344
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    • 2012
  • This study decomposed Concentration Index(CI) and Hiwv Index(HI) of medical care utilization by subgroups: sex, age group, and region. CI and HI were decomposed into "the between group" component, "within group" component, and a residual. The results of analysis are summarized as follows; First, there was no influence of sex on the equity of medical care utilization measured by the numbers of visiting clinic. However, "within group" component of female explained .0441 among HI, .1035. This means that poor women's underutilization of medical care is the important factor in determining its degree of equity. Second, age groups had a decisive effect on the equity of medical care utilization measured by the numbers of visiting clinic. they explained -.0085 among HI, -.0170. Third, internal equality within elderly group was the most important factor in determining HI measured by the medical care cost. Finally, "within group" component of urban area explained .0535 amomg HI, ,1035 measured by medical care cost. This indicated that the urban poor's underutilization of medical care was very important factor in explaining its degree of equity. There was the poor's underutilization of medical care within the groups as female, the elderly, and urban areas. This significantly explained the equity of medical care costs.

Development of fault diagnostic system for mass unbalance and aerodynamic asymmetry of wind turbine system by using GH-Bladed (GH-Bladed를 이용한 풍력발전기의 질량 불평형 및 공력 비대칭 고장진단 시스템 개발)

  • Kim, Se-Yoon;Kim, Sung-Ho
    • Journal of the Korean Institute of Intelligent Systems
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    • v.24 no.1
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    • pp.96-101
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    • 2014
  • Wind power is the fastest growing renewable energy source in the world and it is expected to remain so for some times. Recently, there is a constant need for the reduction of Operational and Maintenance(O&M) costs of Wind Energy Conversion Systems(WECS). The most efficient way of reducing O&M cost would be to utilize CMS(Condition Monitoring System) of WECS. CMS allows for early detection of the deterioration of the wind generator's health, facilitating a proactive action, minimizing downtime, and finally maximizing productivity. There are two types of faults such as mass unbalance and aerodynamic asymmetry which are related to wind turbine's rotor faults. Generally, these faults tend to generate various vibrations. Therefore, in this work a simple fault detection algorithm based on spectrums of vibration signals and simple max-min decision logic is proposed. Furthermore, in order to verify its feasibility, several simulation studies are carried out by using GH-bladed software.

Dissatisfaction, Trust, Commitment, and Repurchasing Intention of Internet Shopping Mall: The Moderating Effect of Perceived Equity to Complaint Handling (인터넷 쇼핑몰 고객의 신뢰 및 결속에 미치는 고객불만의 부정적 영향: 불평처리 공정성 지각의 조절효과)

  • Park, Kyung-Do;Park, Jin-Yong;Seo, Ji-Yeon
    • Journal of Distribution Research
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    • v.11 no.2
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    • pp.59-79
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    • 2006
  • The purpose of this study is two folds; first. to identify the negative effect of customer dissatisfaction on trust and commitment. and second to examine the moderating effect of consumers' perceived equity created by various ways in which a company deals with his/her complaints. Our proposed model is empirically tested by a survey data collected from Internet shopping mall consumers who raised complaints. The simultaneous regression model is used to test the negative effect of customer dissatisfaction. To examine the moderating effect of equity, our study employs the group analysis of LISREL. The empirical result shows that customers' dissatisfaction. unless it is concerned with merchandise related dissatisfaction, influences on trust and commitment. Also, we find that consumers' perceived equity has a moderating effect on the relationship variables dissatisfaction and customer relationship variables including trust and commitment.

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A reform measure on error rate of 2 CT metering method for 3P 4W customer in 154kV system (154 kV 3상 4선식 고객 2소자 계량방식 계량오차 개선대책)

  • Kim, Seok-Gon;Park, Chang-Ho;Shin, Dong-Yeol;Lee, Jong-Soon;Choi, Yong-Sung
    • Proceedings of the KIEE Conference
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    • 2011.07a
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    • pp.444-446
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    • 2011
  • 3상3선식 2소자 계량방식을 적용하고 있는 154kV 3상4선식 중성점 접지 고압 고객은 상 불평형시 계량오차가 발생하게 된다. 상 불평형시의 3상4선식 정상 계량방식과 3상3선식 계량방식의 계량오차에 대한 기 공개된 시험분석 자료를 기반으로 하여 본 논문에서는 3상4선식 공급선로에서 2소자 계량을 적용하고 있는 3상4선식 고객에 대하여 전력계량의 신뢰도 향상을 위해 제안된 기존의 3상4선식 전력량계를 활용하여 계량 환경을 개선하는 시공기술로서, 설비개선 비용이 거의 소요되지도 않고 무정전 시공과 함께 전력량계의 제작사양을 변경하지 않는 방법으로 계량 정밀도를 개선 할 수 있는 방안에 대한 검증시험과 적용성 분석 등의 개선대책에 대하여 기술한다.

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