• 주택과사람들
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• s.198
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• pp.54-55
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• 2006

분양 원가 공개 발표로 인한 파급 효과가 급속도로 퍼지고 있다. 원가 공개 불가 원칙을 내세우던 정부가 원가 공개로 급선회한 이유와 원가 공개가 시장에 미치는 영향에 대해 업계와 전문가들 사이에 갑론을박이 한창이다. 분양 원가가 주택 시장과 건설업계에 미치는 영향 등에 대해 알아본다.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.83-89
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• 2015

In the process of complex shopping mall development, all the steps (business planning step, pre-sale & completion step, management & operations step) head towards a consistent ultimate goal in an overall business perspective. In this study, we analyze using a structural equation model if an appropriate relations between each of the steps are formed to achieve the ultimate goal. In this study, we find a positive relationship between business planning step and pre-sale & completion step, and also find that for success pre-sale & completion, a faithful business plan is necessary. But we find no statistically significant relationship under significant level 0.05 among business planning step and management & operations step and the level of success, pre-sale & completion step and management & operations step and the level of success, management & operations step and the level of success. This suggests that each of the steps does not form a close relationship to achieve the consistent goal in the complex shopping mall development and each one is doing a short-sighted work for its own profit.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.234-237
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• 2003

The Korean housing supply have been provided by the Pre-construction sales system. The Pre-construction sales system contributed to large housing supply. But it followed by the market anomaly. Along the housing market is changing to tile market for consumers, it requires new policy and regulations. This market changes and needs to modify the policy make a discussion about introducing the Post-construction sales system. it concerns to change the time to sale. This paper analyzes the present feasibility study and makes a tool to predict construction cashflow considering changed sales point. The sales timing leads to decide the amount of financial costs in the construction project and that cost affects to the feasibility. The accurate cashflow prediction is required for a successful apartment construction delivery.

• Korean Journal of Construction Engineering and Management
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• v.20 no.2
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• pp.86-94
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• 2019

The purpose of this study was to analyzes the problems in terms of transmission the information of architecture in the current apartment housing sales phase, to suggest the way of application the technology of BIM-based virtual reality. For this purpose, each element technology is analyzed through analyzing the exiting studies and international technical trend of BIM-based virtual reality and motion recognition devices. And then this study analyze the present condition of apartment housing sales phase and it conduct the expert interviews for derive the problem and analyzing the importance and priority by AHP method. And finally, this study suggest the solution in terms of information delivery in apartment housing sales phase through plan for support and deriving the function about problems. The system of BIM-based virtual reality viewer that utilize a leap motion that was presented in this study, it is believed to be able to efficiently transfer the information of architecture as building information transmission system user-centric in the future of apartment housing sales phase.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.555-558
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• 2002

Sales Rate is a key parameter whose indications on real estate market plays a key role in prospecting and establishing governmental policies and strategies for Condominiums. However, it's not easy to present systematic model for tracing the effects of this parameter on sales rate without definite concept and relations with sales rate. Therefore, this study (1) derives factors affecting Sales Rate of Condominiums, (2) specially, gives an analysis of correlation with variable for the rest of factors based on economic factors, and then finds out its influential relation, (3) presents diagrammatic analysis model of all impact variables by factor to grasp on the whole for Sales Rate of Condominiums.

• Asia Marketing Journal
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• v.4 no.1
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• pp.101-115
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• 2002

현재 국내외의 많은 기업들이 고객과의 효율적인 커뮤니케이션을 위해 IMC 전략을 수립하고 있으며, 최근에는 인터넷 기술과 합쳐져 IMC 전략의 효율성 증대에 많은 변화를 가져오고 있다. 본 연구에서는 국내 주택시장에서 두산건설과 인터넷 패션전문업체인 웹넷코리아가 공동으로 We've 아파트 분양과정에서 시행된 on-line과 off-line 판매촉진의 통합적 활용과정과 성과에 대해 설명하였다. Off-line 행사와 함께 진행된 3차례에 걸친 판촉행사는 site traffic 증대, 판촉행사 참여, 그리고 분양현장으로의 고객유인과 구매에 이르기까지 높은 성과를 거둔 것으로 나타났다.

• Korean Journal of Construction Engineering and Management
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• v.10 no.3
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• pp.42-52
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• 2009

From the beginning of 2000, Korean housing market has experienced cyclical volatility because of the global economic fluctuation such as steady decline in the interest rate and the house price bubble. In response to these state Korean Government announced policies about housing sales system kinds of Sales Unit Price Restraint and Post-Sales System to stabilize housing market. But such policies has brought unprecedented arguments both for and against, most of whom still seem to stick to self-centered judgement ahead of impact on housing market. In an integrated point of view, applying the system dynamics modeling, the paper aims at proposing basic Korean housing market dynamics models based on basis principles of housing market determined by supply and demand. And then, after research policies about housing sales system, analyze Impact on Korean Housing Market by change of Sales Systems applying policies to basic Korean housing market dynamics models.

• Korean Journal of Construction Engineering and Management
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• v.8 no.2
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• pp.164-172
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• 2007

The development project usually aims to get a certain amount of return for its investment in land and capital. The success of such project is dependent on the accurate analysis of the feasibility and for casting. It is, however, very difficult to predict due to various environmental factors. For this, it is necessary to constitute a systematic and objective method of analysis. However, there is no method of analysis for numerous qualitative factors, such as legal, environmental, marketability. Moreover, conventional methods have some limitations because they are processed without all the scope of analysis items and any evaluation criteria. Therefore, this study will provide computerization model for feasibility study focusing on the apartment development project by a pre-sall method. This research does casestudies to assess the feasibility analysis by the computerization model and compares to the results of the conventional methods. It showed that the evaluation results for the qualitative analysis were proportional to actual sale result. This implies that qualitative subjective factors have high correlation with sale rate and sale prices.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.78-84
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• 2021

Issues have arisen over the monopoly of housing sales guarantees by the Housing and Urban Guarantee Corporation. If the Ministry of Land, Infrastructure and Transport appoints an additional guarantee institution, there is concern that the property protection between the two parties is insufficient due to excessive competition and the weakening of urban regeneration resources. It argues that housing supply policies for stabilization of the housing market can be smoothly implemented through monopoly projects. This is judged to be an abuse of market dominant position under the Fair Trade Act, and excessive restrictions on pre-sale guarantee requirements may cause delays in business and infringement of property rights of members. First, the establishment of a designation system for market dominant operators of the Fair Trade Commission enables new entry of private guarantee institutions. Second, it is necessary to improve regulations under Article 63 of the Fair Trade Act (consultation on the establishment of laws restricting competition, etc.). Third, through the establishment of the 「Rules on Housing Supply」 under Article 15 (2), the Minister of Land, Infrastructure and Transport can additionally designate a guarantee institution, thereby guaranteeing the right to select a pre-sale guarantee for the business entity. In addition, it is expected that at least one of a number of guarantee insurance companies can be designated to improve the efficiency of the distribution of social benefits, thereby lowering the volatility of housing prices. Listen and suggest.

• 주택과사람들
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• s.186
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• pp.15-17
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• 2005