• 주택과사람들
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• s.197
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• pp.100-101
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• 2006

아파트와 달리 상가는 유독 사기 분양으로 인해 계약금을 날리는 경우가 많다. 또 퇴직금을 털어 노후 생활 자금을 마련하기 위해 분양을 받거나, 전 재산을 털어 상가를 직접 운영하려는 사람들이 대부분이어서 그 피해는 상당하다. 그래서 상가에 투자할 때는 철저히 시장조사를 하는 등 주의를 기해야 한다.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.348-362
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• 2021

Real estate investment behavior factors are divided into profitability, risks (stability), liquidity, and regulation (deregulation) factors. The sub-attributes of the investment behavior factors are generally formative indicators. Unlike reflection indicators, formative indicators can identify not only the influence of investment behavior factors on dependent variables, but also the influence of sub-attributes on dependent variables. Therefore, theoretical and practical needs of comparing the influences of factors and sub-attributes on dependent variables has been suggested. In this study, in order to provide information that help marketing for lots shopping building, both the causality between investment behavior factors and investment intention and the causality between sub-attributes and investment intention were comparatively studied for each of the three investor groups: the whole group, the group with high investment intention and the group with low investment intention. For this purpose, a survey and multiple regression analyses were conducted on 237 existing investors in the customer DB of a company that have been developing and selling lots shopping building in the metropolitan area and Sejong City. At the factor level, the effects of profitability and regulation were significant in the whole group and the group with low investment intention, but the effects of risk and liquidity were significant in the group with high investment intention. At the sub-attribute level, all three groups showed different results.

• 주택과사람들
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• s.86
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• pp.35-45
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• 1997

• 주택과사람들
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• s.80
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• pp.111-126
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• 1997

• 주택과사람들
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• s.81
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• pp.69-77
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• 1997