• Asia Marketing Journal
• /
• v.12 no.4
• /
• pp.113-136
• /
• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Venture DIGEST
• /
• s.135
• /
• pp.38-39
• /
• 2009

지난 호에는 부정적인 언론사 오보의 경우에 명예훼손의 판단기준은 어떠하며 피해자들에게 어떤 권리와 절차가 있는지를 살펴보았다. 요약하면 공익적이지 못한 보도(진실 여부와 상관없이), 공익적이지만 진실하지 못한 보도, 공익적이지만 언론의 주의의무(상당성)를 다하지 못한 보도는 손해배상책임을 지는 불법적 보도이며, 손해배상 정정보도 등 보도로 인한 피해 구제를 법원보다 간편하고 신속하게 받을 수 있는 기관으로 언론중재위원회(이하 중재위)가 있다는 것이다. 이번 호에는 이어서 포털 뉴스 및 근거 없는 게시글에 대해서 대응하는 방법과 최근에 나온 판례에 대해 설명하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.16 no.7
• /
• pp.221-230
• /
• 2016

The public mostly get the information regarding real estate policy not from the press release of the government but from news articles. This type of information, though, might be delivered in a different frame depending on inclination of media or press. The media runs the articles within its own frame, so that it often conveys either expectation or concern depending on its inclination. This study analyzed the articles regarding 'Agreement to revise three major real estate regulations to perk up property market' and examined how the real estate policy imprinted in them depending on the disposition of the press. The results showed that the conservative press ran articles within a positive frame expressing favorable expectation. On the other hand, progressive press mostly kept neutral or unfavorable tone on the same regulations within the negative frame. Therefore, it was confirmed that there exist different frames within articles depending on their disposition.

• Digital Contents
• /
• no.10 s.89
• /
• pp.6-7
• /
• 2000

최근들어 각종 언론들을 통해 닷컴 위기론이 강하게 제기되고 있다. 그와 맞추어 모든 언론의 보도양상도 위기론을 말하지 않으면 안된다는 의무감까지 생기는 모양이다. 이와 관련해 최근의 언론매체의 보도양상을 살펴보면 크게 두가지로 나누어 볼수 있다. 첫째, 전문가의 입을 빌리는 것이 하나의 방법이고 다음으로 업계에서 떠도는 소문을 짜 맞추어 하나의 시나리오를 만드는 것이다. 물론 양자 모두 픽션을 그리고 있지는 않다. 그러나 가장 위험한 것은 일부 여론의 태도인데 미 보도된 기사에 덧붙여 닷컴위기라는 동어반복을 한다는 것이다. 즉 동어반복 이외에는 아무런 실체가 없다는 것 때문에 경제에 매우 부정적인 영향만 끼친다는 것이다.

• Journal of Energy Engineering
• /
• v.21 no.3
• /
• pp.203-210
• /
• 2012

Nuclear power provides 30% of our country's power, which acts as one of the most important power sources. But on March 11, 2011, the earthquake that hit Northeast Japan with a 9.0 magnitude, known as the Fukushima Reactor Leak Incident has created fear in the public's mind that 'nuclear power is unstable'. The reason for such distrust are many but inaccurate reports of the incident by the media has added to the fear. This paper will analyze the contents of the media report of the heavy water leakage in reactor 3 at the Wolsong Nuclear Power Plant on October 4, 1999 to discover the problematic areas and ascertain a more appropriate method of media coverage.

• Nuclear industry
• /
• v.38 no.4
• /
• pp.65-75
• /
• 2018

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.242-251
• /
• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of the Korean Society of Food Culture
• /
• v.22 no.4
• /
• pp.492-497
• /
• 2007

The objectives of this study are to determine the full extent of the negative media reports and to broaden public awareness through content analysis. Samples of this study are news reports on vibrio on three major broadcasting companies such as MBC, KBS and SBS and three major national newspapers such as Chosun daily, Joongang daily and Donga daily in Korea for 5 years from January 1st in 2000 to December 31st in 2004. Total 628 cases were searched through from the web sites of fore mentioned TV and newspaper companies. It is highly advised to adhere to the proven fact as much as possible and full and thorough research on the outcome should be sought by media before they reach to the public.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.195-207
• /
• 2020

This study aims to analyze how the Korean liberal and conservative newspapers cover the filibuster for blocking the passage of the anti-terrorism act for the protection of citizens and public security by the main opposition party. For the comparative analysis of the Korean liberal and conservative newspapers, this study analyzes how the newspapers used news frame, news source, key word, and news theme. To analyze the effects on news coverage of the newspapers' ideological orientation, this study selects six newspapers: Hankyoreh Shinmun, Kyunghyang Shinmun, Ohmynews from liberal newspapers and Chosun Ilbo, Donga Ilbo, Joongang Ilbo from conservative newspapers. According to research findings, the liberal and conservative newspapers show clear distinction while using news frames when the newspapers cover the filibuster. The liberal newspapers cover the filibuster as a positive political action while the conservative newspapers cover the filibuster as a negative political action. In addition, as key word, "disturbance" is mentioned most by the conservative newspapers while "poisonous clauses" is used most by the liberal newspapers. As a result, this study shows that newspapers are influenced by ideological orientations while covering political issues.

• Korean journal of communication and information
• /
• v.62
• /
• pp.159-178
• /
• 2013

The current study examined the effects of the voters' perception of television news coverage of election poll results on their political participation intention. 700 voters participated in a telephone interview three weeks before the 2012 Korean presidential election. A structural equation modeling with the nationally representative sample was performed. The findings indicate the respondents were more likely to evaluate television news coverage of election poll results negatively when the news coverage presented that the candidate they supported was behind in the race, and the negative evaluation was linked to a greater third-person perception. The third-person perception, in turn, had an indirect effect on political participation intention through negative emotional responses. The results imply that voters' political position influences their perception of the television news coverage of election poll results, and this perception can have indirect effects on political participation.