• Korean Architects
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• no.7 s.148
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• pp.49-62
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• 1981

• Archives of design research
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• v.19 no.1 s.63
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• pp.329-334
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• 2006

Present age are embossing importance and role of tourism industry according to increase of tourists number by internationalization gradually. Susan is necessity to ready our unique cultural special quality that is correct to this because is intending international sightseeing city in APEC, PIFF etc. Specially, the hotel does the mediation deposit role which provides the place it will be able to experience our specific culture in the tourists. The Comodo-Hotel situated in Jung-gu, Susan has elements the Korean traditional culture, but there is problem that these elements is not applied to room interior. Therefore, hotel room remodeling applied to Aesthetic Attributes of the Korea Traditional does so that tourists do it so that may experience our culture familiarly and advances continuously and preserves and inherits our culture together and become universal culture. Target hotel room chooses by Standard-double, Deluxe-twin, Semi-Suite-ondol three type and applies modernity and Traditional characteristics of Korean culture variously and proposes interior remodeling.

• The Science & Technology
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• no.11 s.462
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• pp.42-47
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• 2007

이 글은 필자가 지난 8월 부산 해운대 그랜드 호텔에서 국제원자력대학 학예강좌에 참석한 35개국 109명의 펠로(35세 이하, 석사 이상)들과 12명의 멘토(지도교수)들에게 한 강의내용을 요약한 것으로 지난호에 이어 2회에 걸쳐 연재한다.

• The Science & Technology
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• no.10 s.461
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• pp.44-47
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• 2007

이 글은 필자가 지난 8월 부산 해운대 그랜드 호텔에서 국제원자력대학 하계강좌에 참석한 35개국 109명의 펠로우(35세 이하, 석사 이상)들과 12명의 멘토(지도교수)들에게 한 강의내용을 요약한 것으로 2회로 나눠 연재한다.

• International Area Studies Review
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• v.14 no.2
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• pp.3-23
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• 2010

The purpose of the study is to estimate value of the Eulsukdo that is attracting lots of birds. Eulsukdo became one of the most famous eco-tourism destinations worldwide and environmental restoration work is progressing with enormous budget. The input of the budget by policy judgement basically can be justified when the benefit excesses the cost in social aspect. Eulsukdo has external effect as cultural tourism resource but it is difficult to estimate the value in market. The study is to estimate the value of Eulsukdo through the single-bounded dichotomous CVM(Contingent Valuation Methods). According to analysis results, the mean WTP(Willingness to Pay) and the truncated mean WTP are estimated at 5,240 and 3,374 won in the log-normal model, and 5,888 and 3,232 won in the log-logistic model respectively. The annual total benefits value based on the truncated mean WTP is estimated at 3,870 million won in the log-normal model and 4,040 million won in log-logistic model. The result of this study will provide useful guide to policy makers and developers who fully realize the value of public goods.

• Journal of the Economic Geographical Society of Korea
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• v.6 no.1
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• pp.193-209
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• 2003

Tourism now stand among the fastest and largest industries in the global economy in the 21 st era, with knowledge information and environment industry. After 1990's, each local government in korea that has been organizing and expanding new and existing festivals, those related locality, natural resources, speciality and ethnic customs. While netizens have increased from the later half of 1990's, the Internet has appeared in it with a main advertizing channel of all industries, especially tourism. Each local county publicizes a local festival and all kind of information while managing its web-site. However, they have lots of difficulties In building local information web sites because of lack of technical and financial resources. This study examined general theories about Internet web sites and local festivals to elicit the previous problems and to suggest the ways to activate local festivals utilizing Internet, based upon analysis of web sites and Internet utilization on local festivals designated by the Ministry of Culture and Tourism as the cultural tour one among local festivals.

• Korea Science and Art Forum
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• v.31
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• pp.105-118
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• 2017

The purpose of study is to examine the effectiveness of exhibition sales promotions and purchase intention for reasonable visitors. Perceived behavior control determining moderating effects on the relationship among their sales promotions and purchase intention is used as a predictive variable of unexpected impulsive purchases or negative purchase intention contrary to business intention. A total of 315 visitors who experienced the sales promotions of G-Star 2016 in Busan respond to the questionnaire and 259 forms are used to analyze the data. The main results of this study were as follows. First, except to value-added sales promotion, all of sales promotions positively impact on visitors' purchase intention. Second, as a result of analyzing the moderating effects of the perceived behavioral control consisting of control belief and perceived power on the relationships among the sales promotions and purchase intention, the control belief moderated the sales promotions such as price-off and education on purchase intention. In addition, the perceived power moderated the sales promotions such as escape and entertainment on purchase intention. In a nutshell, the degree of perceived behavior control makes critically impact on the effectiveness of exhibition sales promotions. Based on this results, it yields new insights into the way of developing various sales promotion strategies according to different features of visitors.