• Information Systems Review
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• v.18 no.3
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• pp.97-110
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• 2016

Real estate brokerage app service is an emerging online-to-offline (O2O) business model. This study analyze the relationship between the satisfaction and reuse of real estate app services through a survey of experienced users of the application. The results show that "ease of use" and "usefulness" of the online app service positively affect customer satisfaction and eventually affects reuse. Moreover, ease of use and usefulness of the offline brokerage introduced by the application positively affects customer satisfaction and eventually affects reuse too. One meaningful finding is the stronger impact of usefulness on customer satisfaction than that of ease of use in both online and offline situations. This finding implies that the value of usefulness is bigger than that of ease of use because of users who purposely use the application to find relevant real estates. The effect of online customer satisfaction on reuse is slightly higher than that of offline. This finding suggests that need to develop a strategy for online applications that focuses on enhancing the usefulness of real estate brokerage app services in the O2O market.

• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.327-334
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• 2020

Recently, mobile and smart devices are rapidly spreading. As a result, real estate services, which were formerly face-to-face, have now been replaced by mobile environments. This study focuses on the real estate app service and 261 samples were used for the empirical analysis. The results of the hypotheses test using structural equation model are summarized as follows. First, performance expectancy, facilitating conditions, security and aesthetic perceived by users of real estate services have positively influence on positive attitude, but effort expectancy and social influence do not. Second, positive attitude of real estate services have positive effects on service Acceptance. Third, involvement moderated the relationship between positive attitude and service Acceptance. Based on the results of the analysis, it provided meaningful implications for practitioners and researchers in related fields.