• Title/Summary/Keyword: 복합운송서비스

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The Effects of MTO's Marketing Activity Factors on Relationship Continuity under Transactional Types (복합운송주선업의 마케팅활동이 거래유형에 따라 대하주 거래관계의 지속성에 미치는 영향)

  • Lee, Jung-Sae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.3
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    • pp.225-236
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    • 2008
  • This study is to evaluate the influence of relationship marketing and identify empirically the important factors which affect relationship continuity between multimodal transport operators and shippers. The empirical findings of this research are, MTO's marketing activity factors which consist of customers' contact intensity, relationship-oriented factors, positively affects relationship continuity such as revisit intention and word-of-mouth communication. As a result, relationship marketing activities are essential to the market strategy of MTO for continuous and stable growth. Also, on condition of transactional types, On-line transaction has an effect of customer switching, but there is no different effect in case of service type. Accordingly, international MTO in domestic need to develop various relationship marketing programs such as a special program for enhancing the continuity, an event for long-term customers and training program should be implemented and enforced to elevate qualify of the service encounter.

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A Comparison Study on the Parcel Transport Service Model-using High-Speed Passenger/Freight Mixed Train (여객/화물 고속복합열차를 이용한 소화물 운송 서비스 모델 비교연구)

  • Yum, ByongSoo;Ha, Ohkeun;Lee, Jinsun
    • Journal of the Korean Society for Railway
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    • v.18 no.5
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    • pp.471-480
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    • 2015
  • Reliance on road transport in domestic logistics can lead to intensified congestion and greenhouse gas emissions due to the rise in oil prices, any increase in logistics costs can have a high social cost. The government policy on Low Carbon Green Growth is seeking to take advantage of the railway system. However, existing railway transport logistics systems, for reasons such as low speed, low track capacity constraints, and the impossibility of implementing a Door to Door system, make it difficult to activate a railway logistics program. As a result of this study, a national R&D project to develop a High-Speed Passenger/Baggage Mixed Train(Hy-SoBex) utilizing the rail capacity constraints to overcome the difficulties of linking an air cargo and freight railway logistics system, we propose a variety of service models and select the optimal service model.

Factors Influencing Chinese Coastal Shippers' Carrier Selection Amid the U.S.-China Trade Conflict and the COVID-19 Pandemic (미·중 무역 갈등과 팬데믹 상황에서 중국 연안 화주의 컨테이너 선사 선정 요인 분석)

  • Zhu, Xinyuan;Park, Byungin
    • Journal of Korea Port Economic Association
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    • v.40 no.3
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    • pp.187-210
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    • 2024
  • This study examines the factors influencing container shipping carrier selection among coastal shippers in China amid the pressing external challenges posed by the U.S.-China trade conflict and the COVID-19 pandemic, during a period when China is implementing policies to open its maritime market. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data, the research identifies multi-modal transportation services, carrier operational capabilities, and logistics risk management as key determinants. Notably, salesperson professionalism, cargo safety, and fleet stability during peak periods emerged as critical factors for shippers. The disruptions caused by the trade conflict and the pandemic have heightened shippers' focus on risk management and transportation reliability, further emphasizing the importance of carrier service quality and operational capabilities. This study underscores the need for carriers to strengthen their risk management capacities and enhance service quality in response to shifting global conditions. Additionally, the findings suggest that policymakers should consider regulatory adjustments to mitigate uncertainties in the shipping industry. Future research should delve deeper into the long-term impacts of external shocks on carrier selection decisions.

An Empirical Study on the Effect of Internal Marketing on the Job Satisfaction, Organizational Commitment and Turnover Intention in International Logistics Firm: Primarily on International Freight Forwarders (국제물류기업의 내부마케팅이 직무만족, 조직몰입과 이직의도에 미치는 영향에 관한 실증연구 - 복합운송주선업을 중심으로 -)

  • Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.25 no.4
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    • pp.45-62
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    • 2009
  • The purpose of this study is to analyze the components and to verify the relationship among internal marketing, job satisfaction, organizational commitment and turnover intention in international logistics firm. In order to achieve the purpose of this study, literature survey related to internal marketing, job satisfaction, organizational commitment and turnover intention was carried out and took an empirical analysis by the use of questionnaire method for employees in international logistics firm. The final results and conclusions are as follows; Internal marketing of international logistics firm was positively related to job satisfaction and organizational commitment. Internal marketing, Job satisfaction and organizational were negatively related to turnover intention. Through this results, to increase job satisfaction and organizational commitment, and to decrease turnover intention, it is necessary to concentrate on improving internal marketing strategy.

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The Model of Alerting System Applicable to u-Logistics System (u-Logistics 시스템에 적용 가능한 알림 시스템 모델)

  • 이용미;서성보;박주상;이용준;류근호
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.10b
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    • pp.112-114
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    • 2003
  • 오늘날은 지능화된 사물이 스스로 공간의 상황을 인식하여 필요한 행위를 대신해 주는 유비쿼터스 컴퓨팅 환경으로 빠르게 발전하고 있다. 이러한 변화는 언제 어디서나 상황 정보를 분석하여 원하는 사용자에게 실시간으로 알려줄 수 있는 알림 서비스에 대한 관심으로 이어지고 있으며, 현 물류 시스템에서도 실물의 흐름과 정보의 흐름간에 불일치와 같은 문제점들을 해결하기 위한 변화를 요구하고 있다. 알림 서비스 또는 이벤트 통지 서비스는 정보의 제공자 측에서 발생한 새로운 이벤트에 대해 관심있는 사용자에게 알려주는 서비스로, 정보의 제공자와 관심있는 사용자를 연결하는 역할을 한다. 이 논문에서는 통합물류운송 시스템에 적용 가능한 알림시스템의 응용 시나리오를 기술하고, 전체 시스템의 구조, 데이터 모델을 제안한다. 또한 이벤트 대수를 이용하여 복합 이벤트를 정의함으로써 응용하는 시스템의 적합함을 설명한다.

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A Study on the Evaluations and Issues of Rail Container Transport in Korea Railway (우리나라 철도컨테이너 수송서비스 평가와 과제)

  • Woo, Jung-Wouk;An, Joon-Yong;Kim, Hyoung-Gi
    • Journal of the Korean Society for Railway
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    • v.12 no.5
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    • pp.751-760
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    • 2009
  • The purpose of this study is to search how to improvement mathods of rail freight by understanding the problems and the evasion reasons in coping with various case of logistics environment and to enhance competitiveness of rail freight. So we examined improvement of in the productivity in the rail container possibility for Modal shift in Korea railway, we have done a survey among the shiffer and multimodal transport operators in Korea. Data were analyzed using quantitiative mathod.

A Study on the Factor and Influences of Decision Making for the Inland Trnsportation of Shippers (화주의 내륙운송 의사결정요인과 영향에 대한 연구)

  • Cho, Kook-Yeon;Oh, Jae-Gyun;Nam, Tae-Hyun;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.15 no.10
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    • pp.123-132
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    • 2017
  • In order to identify the factor and effect of shippers' inland transportation decision in North China and the Republic of Korea, the determinants of shipping liners, shippers and forwarders when selecting ports were extracted through previous studies and then analyzed using factor analysis and Fuzzy-AHP. As a result of analyzing the importance between groups, it can be found that while logistics costs at port and accessibility to hinterland are the most important factors for shipping liners, shippers and forwarders. Transportation cost by feeder is the most important sub factors for shipping liners. Inland transportation cost is the most important sub factors for shippers and forwarders. Through this study, it was recognized that one of the biggest concerns of shippers was reduction of inland transportation cost In addition, it was confirmed that the main factor of shifting the decision of the port selection from the shipping liners to the shipper is the reduction of inland transportation cost.

A Planning based Slot Assignment System for Containers (Planning 기반 컨테이너 장치 계획 시스템)

  • 김동조;박영택
    • Journal of Intelligence and Information Systems
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    • v.5 no.1
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    • pp.145-166
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    • 1999
  • 오늘날의 컨테이너 터미널의 실정은 예산 및 부지확보의 어려움, 그리고 환경문제 등에 부딪혀 시설 확충 및 신설이 거의 불가능하다. 따라서, 경쟁력이 있는 터미널이 되기 위해서는 터미널의 운영방법을 개선하고 자동화하여 컨테이너 트럭, 선박 등 운송수단의 대기시간과 취급장비의 사용을 줄여줌으로써 물류비용을 감소시키는 동시에 소비자에 대한 서비스 수준을 높이고, 결과적으로는 항만의 국제 경쟁력을 높일 수 있기 때문에 효율적인 운영방법에 대한 연구가 더욱 요구되고 있다. 본 논문에서는 터미널의 운영방법의 중요한 요소인 컨테이너 장치위치 결정법에 출고지역, 출고 날짜, 무게 등의 복합 결정요소를 적용하여 이를 자동화하는 계획(planning) 시스템을 구현하고자 하며, 계획자의 구현에 초점을 두고있다.

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항만 내 공유가능 자원들의 수요와 공급매칭에 관한 연구

  • Nam, Jeong-U;Kim, Ju-Hye;Cha, Jae-Ung;Sim, Min-Seop;Kim, Yul-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2020.11a
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    • pp.171-172
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    • 2020
  • 우리나라는 무역량 증가와 수출입 불균형에 따라 항만자원 낭비 및 불필요한 비용 발생 등의 문제가 야기되고 있다. 이러한 문제를 해결하기 위해 항만 이해관계자들의 정보 공유를 바탕으로 한 새로운 물류 서비스 개발이 요구되고 있으나, 선사, 화주, 운송사들간에 정보가 단절되어 있어 유기적인 상호 공유가 불가능한 상황이다. 본 논문에서는 항만 내 공유가능 한 자원들에 대해 공유수준, 공유효과, 공유 가능성에 대한 설문조사를 통해 시사점을 도출하고, IPA분석을 통해 중요도 및 시급성을 분석하였다.

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A study on the Evaluations of Rail Container Transport and Possibilities for Modal shift in Korea Railway (우리나라 철도컨테이너화물 수송서비스 평가와 모달시프트 가능성에 관한 검토)

  • Woo, Jung-Wouk;An, Joon-Yong;Kim, Hyoung-Gi;Kim, Hyun-Woong
    • Proceedings of the KSR Conference
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    • 2009.05a
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    • pp.1728-1747
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    • 2009
  • The purpose of this study is to search how to improvement methods of rail freight by understanding the problems and the evasion reasons in coping with various case of logistics environment and to enhance competitiveness of rail freight. So we examined improvement of in the productivity in the rail container transport, and possibility for Modal shift in Korea railway, we have done a survey among the shiffer and multimodal transport operators in Korea. Data were analyzed using quantitative method.

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