• 복식
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• 제23권
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• pp.183-196
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• 1994

The purpose of this study is , by analyze the relationship among clothing involvement which is major expanatory variable in the stage of product purchase and consumption, evaluation criteria of housewives, to help to give understanding the concept of involvement and to supply the fundamental data for constructing marketing stratege. The subject of this study was a 510 housewives and the items of study were three such as suit , one piece dress, blouse, skirt , and blue jean, T-shirt. For analyzing data frequency analysis, percent , mean , standard deviation , factor analysis. F-test, Duncan -test , MANOVA, t-test , and Pearson's product -moment correlation coefficient were used. The results are as follows. 1. Clothing involvement was divided into 4 dimensions such as fashion, pleasure, symbolism, and perceived risk. Evaluative criteria had 5 dimensions such as harmony , dignity , practicality , price, and fashion. 2. There was significant difference in the occupaton of working housewives and the expenditure of money on clothing concerning clothing involvement. 3. There was significant difference in items concerning the degrees of importance of each evaluation factor. Harmony was the first important dimension and practicality was the second by housewives. The degree of clothing involvement has a significant positive correlation with the factors of evaluation on each item. Each dimension of clothing involvement had a significant positive correlation with the factors of evaluation.

• 복식문화연구
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• 제11권6호
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• pp.852-866
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• 2003

The purpose of this study is to analyze how the women's fashion with the androgynous image(fashion item, adornment) which has appeared on our specialized fashion magazine from 1986 through 2000. As a result of this study I drew the following conclusion. First, masculine image led the market in the first stage of mid 1980 in a men's wear oriented trend that the woman wear masculine style jacket, pants and blouse. In hair style, the short hair of the masculine image was used habitually but the make-up was tend to be made heavily. The ambivalence of the sex was also showed up by expressing the feminine image on the masculine image using the accessories like necklace, earing and bracelet. Second, unlike the first stage, it showed that more and more feminine image was accepted in the second stage of early 1990. The jacket, blouse and pants were rooted as the basic item in women's fashion. The feminine style of long hair and natural make-up with the androgynous image were increased. Third, in the third stage of the late 1990, the fashion items to the comfortable dress of light weight as the life style pursuits the activity and convenience. The feminine image were appeared naturally with a long hair style and natural make-up with the androgynous image. The remarkable features in the fashion accessories were that boots and low shoes were preferred by the increase of the masculine image shoes and the sneakers were seen a lot by the effect of the sports boom.

• 복식문화연구
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• 제32권2호
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• pp.199-214
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• 2024

Until now, research on consumers' purchasing behavior has primarily focused on psychological aspects or depended on consumer surveys. However, there may be a gap between consumers' self-reported perceptions and their observable actions. In response, this study aimed to investigate consumer purchasing behavior utilizing a big data approach. To this end, this study investigated the purchasing patterns of fashion items, both online and in retail stores, from a data-driven perspective. We also investigated whether individual consumers switched between online websites and retail establishments for making purchases. Data on 516,474 purchases were obtained from fashion companies. We used association rule analysis and K-means clustering to identify purchase patterns that were influenced by customer loyalty. Furthermore, sequential pattern analysis was applied to investigate the usage patterns of online and offline channels by consumers. The results showed that high-loyalty consumers mainly purchased infrequently bought items in the brand line, as well as high-priced items, and that these purchase patterns were similar both online and in stores. In contrast, the low-loyalty group showed different purchasing behaviors for online versus in-store purchases. In physical environments, the low-loyalty consumers tended to purchase less popular or more expensive items from the brand line, whereas in online environments, their purchases centered around items with relatively high sales volumes. Finally, we found that both high and low loyalty groups exclusively used a single preferred channel, either online or in-store. The findings help companies better understand consumer purchase patterns and build future marketing strategies around items with high brand centrality.

• 헤리티지:역사와 과학
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• 제54권3호
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• pp.68-89
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• 2021

헌종 3년(1837) 순원왕후(純元王后, 1789~1857)는 막내딸 덕온공주(德溫公主, 1822~1844)의 8월 가례를 맞아 부마 남녕위(南寧尉) 윤의선(尹宜善, 1823~1887)에게 혼수품을 내렸다. 그 물목을 적은 「혼수발기」가 국립한글박물관에 소장되어 있는데 「혼수발기」를 통해 19세기 전기의 부마 편복에 관해 살펴본 결과는 다음과 같다. 첫째, 「발기」 속 편복 품목을 대략 36종으로 정리하고 용도별로 ① 상의류 9종, ② 하의류 8종, ③ 관모와 수식 10종, ④ 허리띠와 주머니 4종, ⑤ 부채 3종과 신발 2종으로 분류하였다. 둘째, 남녕위의 편복 중 가장 중요한 의복은 남광사 도포와 남광초 창의(대창의)로 구성된 통상예복이었다. 그 외에 창의 2점(남광수사·청저포), 중치막 1점(남생경광주), 쟁친 상침긴옷 1점(옥색 쌍문초), 모시 홑창옷 1점(소창의), 겹저고리 2점(보라색 설사, 저포), 당포적삼에 생경광주한삼과 저포한삼이 있었고 하의류로는 겹바지와 고의(홑바지), 당포 행전과 버선 2켤레, 초록사 요대, 옥색사 대님이 있었다. 셋째, 관모와 부속품으로 밀화영과 사영을 갖춘 흑립, 정자관·동파관, 받침모 탕건과 복건이 있었으며 수발(修髮)에 필요한 상투관과 세 종류의 동곳(산호·밀화·순금), 옥관자를 갖춘 망건이 있었다. 특히 정자관과 동파관은 18세기 이후 신분별 구분이 있던 관모인데 남녕위에게는 정자관과 동파관을 함께 보냈다. 넷째, 홍색 계통의 세조대와 부싯돌을 담을 쌈지와 사낭, 그리고 옥선추를 장식한 선자, 사직물로 만든 모선, 소접(小摺) 등의 부채류, 운혜와 당혜 신발도 포함되어 있었다. 마지막으로, 『덕온공주가례등록』의 복식 기록과는 달리 「혼수발기」의 복식 기록이 당시의 실제적인 복식 명칭임을 확인하였으며 19세기 전기 부마 편복의 구체적인 구성을 확인할 수 있었다.