• Korean Journal of Culture and Social Issue
• /
• v.10 no.3
• /
• pp.19-36
• /
• 2004

An experimental research investigated the components of lottery games affecting lottery-purchasing behaviors and the psychological consequences of the behaviors. In the experiment, participants were given a chance to purchase a lottery tickets during a series of computer games and their decision of purchasing the lottery ticket was measured. Also, the size and probability of the lottery games were manipulated and the perceived difficulty, satisfaction of the mid-outcome, and perceived probability of success in the computer game were measured in order to examine their impacts on participants' lottery-purchasing decisions. In addition, the behavioral tendency, satisfaction of the final outcome, and perceived self-capability in the computer game were measured at the end of the computer games in order to examine the effects of lottery-purchasing experiences on the variables. Participants who perceived the games as easier and estimated the probability of their success highly were more likely to buy the lottery tickets. However, the winning prize and odd of lottery tickets, perceived satisfaction of their own performance, and the performance itself did not influence the purchasing decisions. The common beliefs on the negative effects of lottery-purchasing experiences on human motivation and behaviors were not supported. The implications of the present research findings and limitations of the experimental research on lottery were discussed.

• Proceedings of KHEA Conference
• /
• 2004.04a
• /
• pp.173-173
• /
• 2004

• Proceedings of the Korea Multimedia Society Conference
• /
• 2003.11a
• /
• pp.136-139
• /
• 2003

최근 인터넷의 급속한 보급으로 인터넷을 이용한 전자상거래 분야에 관심이 높아지고 있다. 이에 많은 오프라인 서비스들이 온라인을 통하여 제공되고 있다. 이러한 다양한 서비스들 중 복권을 온라인상에서 운영함으로써 편리성 및 비용 절약 효과를 가지을 수 있다. 그러나 개인의 프라이버시 뿐만 아니라 구입한 복권에 관한 정보 등 보안에 대한 관심이 높아지고 있다. 또한 기존 서비스 상에서 복권의 중복 구매 및 복권의 저장문제 등 취약성이 제기되고 있으므로 사용자에게 안전한 서비스에 대한 신뢰성을 줄 수 없다. 따라서 본 논문에서는 개인의 프라이버시를 보호하고 전자복권 서비스를 제공할 때 불법적인 제3자로부터 보호하기 위해 사용자가 구입한 복권에 대하여 보안 서비스를 제공함으로 안전성을 높일 수 있고 사용자에게 안전하고 신뢰성 있는 전자 복권 시스템을 제안한다.

• Journal of Satellite, Information and Communications
• /
• v.12 no.1
• /
• pp.137-142
• /
• 2017

In this paper, we propose proposed mobile wagering platform technology, where the buying lottery contents registered in secure storage through lottery technology can be used as a common experience in smartphones, smart pads, and PCs, etc. Currently, many people are producing and consuming various types of contents in bulk, and it is expected that real-time contents and old contents coexist as IoT(Internet of Things) technology is commonly deployed in the future. Therefore, we need to develop a differentiated service that can compete with global services in lottery contents authoring and collaboration systems to create new markets. Accordingly, we implemented an wagering service platform to occupy cloud markets with high quality lottery contents produced through collaboration.

• Proceedings of the Safety Management and Science Conference
• /
• 2010.11a
• /
• pp.435-455
• /
• 2010

이 논문은 주식투자 결정과 도박(gamble)의 심리가 상호 연관성이 있는가와 관련된 것이다. 집계변수(aggregated level)에서 경기가 불황일 때, 개인투자가들은 직접 복권(lottery tickets)을 구입하거나 복권과 같이 일확천금을 누릴 수 있는 동시에 위험성(risk)을 수반하는 주식을 선호하는 경향이 있다. 즉 경기가 불황에 놓일 경우에는 개인투자가들은 이러한 복권형(lottery-type) 주식과 복권(lottery)의 구매 및 보유를 늘리는 경향이 있다는 것이다. 특히 이러한 경향은 저소득 계층(low-income investors)과 청년, 교육의 혜택을 덜 받은 부류의 독신자, 대도시 거주자, 미국의 경우 흑인(African-American)과 히스패닉 등의 사회적 약자 등으로 알려지고 있다. 이러한 일반적인 경우가 데이터를 통해 알아볼 수 있는 지와 관련하여 실증분석 하였다. 하지만 이 분석을 통하여 개인투자가들이 경기불황일 때 위험한(risky) 주식의 보유 경향을 늘린다는 가정을 지지할 수 있는 결과를 도출하지 못하였다.

• Journal of Families and Better Life
• /
• v.28 no.3
• /
• pp.113-127
• /
• 2010

This study explores the factors that affect the lottery purchasing intentions of university students. Self-administered questionnaires were completed by 504 students attending four universities in Kwangju South Korea. The conclusions are as follows: First, approximately 43% of respondents participated in at least one lottery purchase and the frequency of lottery purchases during the last 12 months was 4.84. Gender issues were considered since almost twice as many males reported lottery purchases. Second, males were affected by attitudes toward lotteries; females were affected by past behavior, subjective norms, and attitudes toward lotteries. It was hypothesized that the attitudinal message would change behavior for male students while the accurate information and the normative message would also be effective for female students. The fact that just about half of the respondents have previously participated in gambling vis-$\grave{a}$-vis lotteries shows consumer educators that lottery purchases by youth is a social policy issue in need of systematic and scientific attention.