• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.15-29
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• 2021

Many countries and companies are pursuing and developing Artificial intelligence as it is the core technology of the 4th industrial revolution. Global IT companies such as Apple, Microsoft, Amazon, Google and Samsung have all released their own AI assistant hardware products, hoping to increase customer loyalty and capture market share. Competition within the industry for AI agent is intense. AI assistant products that command the biggest market shares and customer loyalty have a higher chance of becoming the industry standard. This study analyzed the current status of major overseas and domestic IT companies in the field of artificial intelligence, and suggested future strategic directions for voice UI technology development and user satisfaction. In terms of B2B technology, it is recommended that IT companies use cloud computing to store big data, innovative artificial intelligence technologies and natural language technologies. Offering voice recognition technologies on the cloud enables smaller companies to take advantage of such technologies at considerably less expense. Companies also consider using GPT-3(Generative Pre-trained Transformer 3) an open source artificial intelligence language processing software that can generate very natural human-like interactions and high levels of user satisfaction. There is a need to increase usefulness and usability to enhance user satisfaction. This study has practical and theoretical implications for industry and academia.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.91-97
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• 2020

Use of voice-based interfaces that can interact with users is increasing as AI technology develops. To date, however, most of the research on voice-based interfaces has been technical in nature, focused on areas such as improving the accuracy of speech recognition. Thus, the voice of most voice-based interfaces is uniform and does not provide users with differentiated sensibilities. The purpose of this study is to add a emotional factor suitable for the AI interface. To this end, we have derived emotional factors that should be considered in designing voice interface. In addition, we looked at voice trends that differed from country to country. For this study, we conducted interviews with voice industry experts from Finland and Norway, countries that use their own independent languages.