• Korean Journal of Construction Engineering and Management
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• v.16 no.1
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• pp.44-51
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• 2015

In recent years, the domestic construction business is continuously stagnated caused by housing depression, global financial crisis etc. To overcome these difficulties, the construction companies should reinforce the internal marketing like the service business. However, it is not easy to conduct active internal marketing reinforcement since the companies do not directly receive customers under special situation like construction. Therefore, it is necessary to resolve the urgent issue by selecting order of priority among internal marketing factors. To address this issue, the objective of this study is to analyze the internal marking factors by using Analytic Hierarchy Process. As a result, the first and second factor represents the internal communication and working condition and environment respectively. The findings of this study will contribute to apply the internal marketing into construction industry.

• Food Industry
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• s.183
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• pp.75-109
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• 2005

지난 2004년도는 식품 안전에 대한 사회적 이슈가 어느 해보다 뜨거웠다. 조류독감과 광유병, 불량만두소 사건 등의 식품사건이 연일 언론을 달구었고, 또 정부의 부정불량식품의 대한 규제강화 발표 등으로 식품 안전에 대한 사회적 관심이 고조되었다. 또한 이러한 식품 안전에 대한 사회적 이슈는 식품에 대한 소비자의 불신으로 이어지면서 과거에는 단순히 여기었던 식품 클레임에 대해서도 매우 민감한 반응을 보이면서 식품업계의 클레임이 예년보다 급증하였다. 뿐만 아니라 소비자의 클레임 제기 유형도 회사에 직접 제기하는 경우도 있지만 특히 포탈사이트. 언론 고발, 대형 유통 채널, 소비자단체, 정부기관 등의 다양한 채널을 이용하는 경우도 증가하고 있는 실정이다. 특히 정부의 식품위생법개정(안)의 유해식품 신고에 대한 고액의 포상금 지급이 발표되면서 악의든 선의든 소비자의 클레임에 대한 무리한 피해보상 요구도 날로 증가하고 있고, 또 이를 이용하는 식파라치와 악성소비자도 나타나게 되었다. 따라서 이러한 식품 안전에 대한 문제는 앞으로도 지속될 것이고, 또 식품의 클레임에 대해서도 더욱 강성화될 것으로 예상된다. 그러므로 이러한 사회적 환경 속에서 클레임에 대한 올바른 소비자 대응을 위한 클레임 처리 방안을 모색하지 않을 수 없다. 이에 클레임(claim)이란 무엇이며, 또 그 유형들은 어떤 것이 있는지 그리고 클레임의 대응 방법 및 Q&A를 살펴보고자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.200-211
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• 2019

This study analyzed the factors related to the job satisfaction and turnover rate of students in the skin care contract department, and suggested ways to enhance long-term employee retention. Frequency analysis and multiple regression analysis were performed using the SPSS statistical program and based on the survey data of 260 skin care contract students. The main results were as follows. First, contract students had high job satisfaction because of sufficient in-service training during the internship and also received the authority to perform the job duties of their positions. Second, the regular technical education for the job of contract students gave them confidence in job performance and job confidence, which led to long-term employee retention. Third, contractual students' turnover was reduced by applying compensation such as incentives, awards, and promotion opportunities in accordance with their work performance. Therefore, the results of the study suggest that compensation based on job performance, and the confidence in job performance of skin care contract students, can lead to increased job satisfaction, a reduced turnover rate and better long-term employee retention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.2 no.1
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• pp.109-131
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• 2007

The purpose of this study were to a) clarify the current practice of internal marketing by contracted food service management companies, b) analyze the effectiveness of current internal marketing practices. The survey was conducted between October 12 and November 2, 2002 with the 10 contracted food service management companies; 6 large, and 4 small & medium sized companies. No significant difference was existed with the categories of internal marketing. However significant differences were existed with the service education, sanitary education, periodic interviews, rewards for best employees, incentive payments, paid -leave allowances, job function allowances, and position classes including unit manager, dietician and cook of MBO. The actual administration of internal marketing strategies showed that, the significant differences were existed with education, paid-leave, and employee welfare systems among position classes. Also the significant differences were existed with all categories of internal marketing between large and small & medium sized companies. In general, small & medium sized companies score of the internal marketing performance was lower than that of large sized companies. Therefore, the segmented internal marketing strategies depending on the analysis not only demand for employees but also the size of company, were required to be an effectively and efficiently managed contracted food management companies.

• Korean Security Journal
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• no.17
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• pp.157-172
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• 2008

The purpose of this research is to suggest a construction device that can transform a public safety, security service, security system on counter- terrorism device system, from government leading type to private management type. There are purpose on this thesis to research for the bringing up counter-terrorism experts certification system and about all sorts of developed device among our country's counter-terrorism situation and through comparing developed country's private security's developing device. This summary of thesis is like below. First we need to establish total counter-terrorism center, like developed country on national corresponding strategy. Second, we need to make an organization as a country security department unified as an America's President directly belonging organization. Third, it is to legislate about an counter-terrorism. Fourth, we need to make a coorperate system according to counter-terrorism duty come under private management, so that can recover a trust among people. Fifth, a terror warning system is necessary. Private security's mutual relationship and developing devices is First, it is necessary to bring up counter-terrorism expert. Second, it is necessary to bring in counter-terrorism experts certification system. Third, counter-terrorism research center that come under private management is necessary. It is considered that various research need to be continued after by bringing up counter-terrorism experts, transforming a consciousness, counter- terrorism education, building an equipment and education center, not for a special group, that can minimize human infringement.