• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.509-519
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• 2016

For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

• Journal of dental hygiene science
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• v.16 no.4
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• pp.263-271
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• 2016

This study aimed at comprehending the duty, role, and difficulty of intermediary manager through in-depth investigation of dental hygienist intermediary managers experienced over 10 years working in a dental clinic. In-depth interviews were conducted with 10 dental intermediary managers and Giorgi's analysis method was used to analyze the data. Findings revealed that the work experience of the dental hygienist intermediary managers appeared in the range of "becoming an intermediary manager through various processes", "various duties that they experience as an intermediary manager", "difficulty as an intermediary manager", "ability that they perceive as necessary for being a dental intermediary manager", and "worthiness they feel as the intermediary manager". The dental intermediary managers complained of difficulties at work, and appeared to perform various tasks such as human resource management, clinic management support, and patient's management. Accordingly, the researcher considers that research on dental intermediary managers' capacity development necessary.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.313-320
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• 2019

This paper was attempted to identify the convergent factors related to the state anxiety of Female Administrative Staff in Medical Institutions(FASMI). For randomly selected 226 FASMI at 27 medical institutions in J region, from July 4, 2018 to July 25, 2018, we conducted an anonymous self-administered questionnaires. As a result of hierarchical multiple regression analysis, the state anxiety of respondents turned out to be significantly higher in following groups: a group in which subjective happiness is lower, a group in which cynicism, sub-areas of job burnout are higher, a group in which psychosocial stress is higher, the explanatory power of them was 57.3%. In conclusion, in order to lower the state anxiety of FASMI, it is necessary to increase subjective happiness, lower cynicism, which is a sub-area of job burnout, and to lower psychosocial stress. These results could be used in hospital job management and mental health education to lower the level of state anxiety in FASMI. Future research needs to develop and interpret a structural equation model that affects the state anxiety of FASMI.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3704-3714
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• 2013

This work was intended to investigate types and characteristics of job stress in general hospitals and special hospitals, and thereby suggest the direction to perform stable employee management and stress alleviation program through the ways of overcoming stress depending on each characteristic of hospitals. In this study, 109 of professionals working in general hospitals and 117 working in specialized hospitals participated, and, as a measuring instrument, the 'Measuring Instrument of Korean Job Stressors' according to 'Standardization and Development of Korean Job Stress Questionnaire' made by Occupational Safety & Health Research Institute as part of a policy research project in 2004 was used. As a result, this work looked into stress characteristics appearing differently according to the environment and organizational system of general hospitals and special hospitals. Based on the study result, it is expected that this work will be used as a fundamental material to develop the program of overcoming stress on the basis of each hospital characteristic.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.37-44
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• 2006

The construction management has been applied for the first time in South Korea on the New Catholic Medical Center. The construction of the project has been controlled and managed by the CMr, as Client's agent from the very beginning stage of construction when the block plan is being established by the Contractor's design consultant. As CMr generally gets involved in the project throughout the entire construction phases on behalf of the Client, Parsons Brinckerhoff has been delivering high quality solutions that satisfy the Client's requirements in Pre-construction stage and also brought practical and innovative engineering solutions in a time and cost effective method. The objective of this case study is to describe works executed by CMr in Pre-construction stage ; and, analyze the positive effects by applying CM to the project. Therefore, it is anticipated that CM procedure might be introduced and adapted to the up-coming hospital construction projects.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.259-266
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• 2019

The purpose of this study was to examine the need for changes in the administration strategies of hospitals which would be vital for building up competitiveness of hospitals amid the changes in medical market. For that, 20 experts with doctoral degree in public administration and business administration related to the field of hospital administration were selected as the sampling group in the survey. Regarding the method of AHP survey as in this survey. The results showed that the factors were important in the order of medical staff factor(ranked first), overall facility factor(ranked second), staff service factor(ranked third), and access factor(ranked fourth). Second, the relative importance was in the order of medical staff specialization(ranked first), medical staff diversity(ranked second), and medical equipment level(ranked third), regarding the relative importance for general hospital development strategy and the complex weighted value for relative importance.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.301-311
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• 2011

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.455-465
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• 2015

This study aims to provide basic data for hospital organizational management by analyzing perception of organizational culture of general hospital employees and its effect on organizational trust activities. A total of 437 employees from the 5 general hospitals in G city were surveyed with anonymous self-administered questionnaires and the result was analyzed by t-test, analysis of variance, Pearson correlation analysis, and multiple regression analysis. As a result, there were differences in the perception of organizational trust culture depending on sex, age, education, and income. The perception of organizational trust culture had a significantly positive correlation with organizational trust activities. The factors such as consideration, social responsibility, morality, and competence had a significantly positive effect on organizational trust activities. This study would help to improve the organizational trust that is perceived by hospital employees by improving organizational trust culture with policy and institutional support.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.185-192
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• 2021

The purpose of this study is to investigate the relationship between emotional intelligence and convergence factors of hospital administrative staff. During the survey period from From May 1st to May 31st, 2019, anonymous self-administered responses to 212 administrative staffs of 19 hospitals randomly selected in J area were used as analysis data. According to hierarchical multiple regression analysis, the higher the ego-resiliency, the higher the organizational loyalty, and the higher the organizational commitment, the higher the emotional intelligence, and their explanatory power was 43.0%. Based on these analysis results, efforts are needed to increase ego-resiliency, increase organizational loyalty, and increase organizational commitment in order to increase the emotional intelligence of hospital administrative jobs. The above results are expected to be applied to industrial health education and job management in the future at hospitals to enhance emotional intelligence of hospital administrative staffs. Future research requires the establishment and analysis of a structural equation model that affects the emotional intelligence of hospital administrative staffs.

• Health Policy and Management
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• v.6 no.1
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• pp.163-190
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• 1996

본 논문은 미국 농촌병원의 경영전략과 관련하여 몇가지 가설을 검증한 연구결과이다. 구체적으로 1987년부터 1991년 사이의 미국 농촌병원들의 기본적 경영전략 지향 형태와 변화 추세, 경영전략과 환경 및 병원특성과의 관계, 그리고 경영전략과 재정적 성과의 관계 등이 연구되었다. 본 연구의 자료수집은 미국 농촌지역의 모든 종교병원과 영리병원, 그리고 무작위 표본추출로 뽑힌 50%의 공공병원 및 기타 비영리 병원의 최고경영자를 대상으로 1989년에 우편설문조사를 통해 이루어졌으며 회수된 설문지 중 사용가능한 640개 병원 (응답율 43%)의 자료가 분석 이용되었다. 조사대상병원의 환경적 특성자료는 지역자원 파일(Area Resource File)에서 수집하였고, 병원특성 및 재정적 성과자료는 미국병원협회 연감(Annual Survey of Hospitals)에서 구하였다. 응답병원과 비응답병원간에 환경 및 병원특성에 유의한 차이는 없는 것으로 나타났다. 본 연구에서는 Miles와 Snow가 개발한 방어형(defender), 분석형(analyzer), 진보형(prospector), 반응형(reactor)의 네가지 경영전략지향 형태를 사용하여 분석하였다. 본 연구의 결과를 요약하면 다음과 같다. 1) 미국 농촌 병원들은 과거에는 방어형 및 분석형의 경영전략 지향을 보이다가 점차 반응형과 진보형으로 변화해 가고 있다. 2) 가장 뚜렷한 경영전략 지향의 변화추세는 방어형이 급격히 줄고 반응형이 크게 늘어나고 있다는 점이다. 이는 많은 병원들이 급격한 환경변화에 적응하기 위해 일관된 전략 지향보다 융통성 있고 탈력적인 경영전략을 선호하고 있음을 나타낸다. 3) 농촌병원들은 경영전략의 급격한 변화를 추구하지는 않을 것이라는 가설을 뒷받침할 근거는 없는 것으로 나타났다. 이는 급격한 의료환경의 변화로 인해 병원들이 다양한 경영전략의 변화를 모새하고 있는 것으로 볼 수 있다. 4) 대부분의 외부환경 및 병원특성은 병원의 전략지향의 선택에 큰 영향을 미치지 않는 것으로 나타났으나 인구 10,000명당 의사수, 병상규모, 위탁경영 여부, 병상점유율, 소유형태 등의 변수들이 경영전략 지향 형태에 따라 유의한 차이가 있는 것으로 나타났다. 5) 경영전략 지향이 상이한 병원들은 세부 실천전략에 있어서도 치이가 있을 것이라는 가설을 일부 전략에 있어서 사실인 것으로 나타났다. 즉 방어형 병원들은 진보형이나 반응형 병원들보다 내부관리전략, 다양화 전략, 의사유치전략, 직원복지전략 등에 있어서 소극적인 것으로 나타났다. 6) 비록 방어형 병원들이 다른 형태의 병원보다 낮은 재정적 성과를 보이고 있었지만 본 연구의 자료로는 경영전략지향과 재정적 성과간의 인과관계를 구명할 수 없었다. 또한 재정적성과에 따른 전략지향의 변화여부도 통계적으로 유의한 관계가 있지는 않은 것으로 나타났다. 이는 각각의 전략지향들이 환경에 따라 나름대로 장점을 가질 수 있으며 반드시 어느 한가지의 전략지향만이 최선은 아님을 시사해주고 있다. 7) 병원의 경영전략 변화는 환경의 변화와 더블어 그러한 변화에 적응할 수 있는 내부의 능력과도 관계가 있는 것으로 보인다. 이상의 연구결과에 따르면 미국의 농촌병원들은 급격한 환경변화에 적응하기 위하여 다수의 병원들이 환경 및 벼원특성에 관계없이 생존을 위한 전략적 노력을 기울이고 있음을 알 수 있다. 끝으로 이러한 연구결과는 최근 어려운 경영환경에 처한 한국의 농촌병원들도 합리적인 경영을 위해서는 병원이 처한 외부환경분석과 함께 내부의 능력에 적합한 경영전략의 방향을 설정하고 그에 따른 실천적 세부 경영전략을 수립해야만 한다는 것을 시사해 주고 있다.