• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.180-191
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• 2016

This study utilized a semantic network analysis for Korean major newspaper articles concerning 'Bernie Sanders'. 'Bernie Sanders' promotes conservative values of 'Americana' as well as the progressive values of 'relieving inequality', and thus, perhaps he is a subject on which ideological differences between the press can be distinctively manifest. Upon comparison of the priority of frequency between the conservative press and progressive press, the conservative press frequently used the expressions, 'socialist' and 'black man', whereas the progressive press frequently used the expressions, 'inequality' and 'problem'. Both the conservative press and progressive press displayed particularly different semantic compositions with the term, 'Korea'. The progressive press aimed to express the criticism of social problems and established politics identified by Sanders in relation to the 'Korean' society, whereas the conservative press criticized the blunt expressions stating that a specifically named politician resembles Sanders, and the specific party and term of 'Korea'. A completely different disposition of reports from different perspectives and context was ascertained, regardless of the use of the same terms. Thus, it is demonstrated that the semantic composition of the press on a specific issue displays significant differences according to their ideological disposition.