• Digital Contents
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• no.3 s.118
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• pp.102-109
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• 2003

IT분야의 벤처기업 창업 활성화의 일환으로 정보통신부는 '98년도부터 투자 사업을 통해 IT전문투자조합에 출자해 오고 있다. 이글에서는 정보통신부가 출자한 IT전문투자조합의 운영 현황을 구체적으로 살펴보고, 최근까지 IT전문투자 조합을 통해 이루어진 투자 내역을 토대로 지난 4년간 국내 벤처캐피탈의 IT부문 벤처 투자 동향을 분석해 보았다. 이번글은 아직 벤처캐피탈 투자에 대한 정보가 부족한 상황에서 IT부분을 중심으로 과거 국내 밴처 캐피탈의 투자에 대한 분석을 수행했다는 점에서 의의를 지닌다 이글을 통해 향후 IT전문 투자조합 및 국내 벤처캐피탈의 투자조합 운영에 있어 개선점을 제시해 국내 벤처캐피탈의 선진화에 기여하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.35-52
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• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.