• Journal of Digital Convergence
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• v.18 no.6
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• pp.411-418
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• 2020

The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.237-249
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• 2020

This study analyzed the characteristic factors of musical actor that affect the audience's loyalty to the performance by inducing the audience's sensory presence which is the unique characteristic of the performing arts and analyzed the mediating effects of audience's sensory presence between the characteristics of musical actor and audience's loyalty to the performance. Actor's characteristics which are an independent variable were composed with the appearance of actor, acting skills, sing ability and actor's known degree. Audience's sensory presence which is mediating variable was divided into immersion and identification. Audience's loyalty to the performance which is a dependent variable was set as intention of recommendation and intention of revisit the performance. The result of analysis shows that identification have significant mediating effects in all independent variables except between actor's known degree and the audience loyalty to the performance. It shows immersion have also significant mediating effects among all independent variables and the audience loyalty to the performance. The multiple mediating effects of Immersion and Identification between Actor's characteristics and Loyalty to the performance have significant effects all parts. Especially, The result of this study shows that indirect effects that arrive to the loyalty through immersion or identification are larger than the direct effect that actor's characteristics affect to the loyalty to the performance. Actor's characteristics which affect Audience's loyalty to the performance by mediating Audience's sensory presence are shown in order of appearance of actor, acting skills, sing ability and actor's known degree. These results suggest key factors of musical actor's characteristics which lead loyalty to the performance by mediating Audience's sensory presence to musical producers and directors and actors.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.229-238
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• 2022

Through the converging concept of 'an actor doctor,' this paper deals with an actor and its double, the emotional care giver. In the first place, actor doctors have appeared in the medical scene as hospice volunteers. But, as a developing project, the concept of 'an actor doctor' leads to a professional emotional specialist who works at hospitals during the day and performing at the stage at night. In our contemporary culture, our emotional life is threatened by various social and environmental stimuli. The role of 'an emotional specialist' in our everyday life and hospitals is very essential to our healthy life. Against the backgrounds of the high emotional intelligence and the systemic training, actors are qualified to embody this social vision. From the perspectives of performance studies and cognitive studies, this paper tries scientific explanations of the role, the function, and the techniques of an actor doctor. By doing so, this paper seeks to build a scientific foundation for an actor doctor as an emotional specialist.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.234-243
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• 2012

The purpose of this study was to develop psychological skill training program for actor with considering the ecological validity of social, cultural environment in Korean but also examine the effect of psychological skill training through psychological counseling and field study to decrease stage-anxiety. The experimental group were 2 actors, who were selected by purposive sampling. The psychological skill training program to decrease stage-anxiety for actor was composed of five stages, 12times and categorized as orientation, breathing regulation, progressive relaxation training, group counseling, heart rate bio-feedback training, self concentration, routine training, behavior therapy & self reinforcement, image training. The effects was examined on stage performance anxiety scale, psychological counseling and observation of experts. As the result of applying the psychological skill training to decrease stage-anxiety, cognitive state anxiety, somatic state anxiety were decreased. According to the result of counseling and observation, they were changed affirmative on self confrontation, harmony and rapport between actor and object. This result demonstrated the psychological skill training & counseling to decrease stage-anxiety for actor were effective.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.130-139
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• 2008

The purpose of this study was to develop psychological skill training program for actor with considering the ecological validity of social, cultural environment in Korean but also examine the effect of psychological skill training through psychological counseling and field study to decrease stage-anxiety. The experimental group were 2 actors, who were selected by purposive sampling. The psychological skill training program to decrease stage-anxiety for actor was composed of five stages, 12times and categorized as orientation, breathing regulation, progressive relaxation training, group counseling, heart rate bio-feedback training, self concentration, routine training, behavior therapy & self reinforcement, image training. The effects was examined on stage performance anxiety scale, psychological counseling and observation of experts. As the result of applying the psychological skill training to decrease stage-anxiety, cognitive state anxiety, somatic state anxiety were decreased. According to the result of counseling and observation, they were changed affirmative on self confrontation, harmony and rapport between actor and object. This result demonstrated the psychological skill training & counseling to decrease stage-anxiety for actor were effective.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.314-315
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• 2017

누구나 영화를 보면서 지금 등장하는 배우가 누구인지, 어떤 영화에 나왔었는지 궁금해 했던 경험이 있을 것이다. 이런 궁금증을 해결할 수 있는 '얼굴인식을 통한 배우 정보 검색 프로그램'을 제안한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.1
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• pp.228-235
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• 2008

This research requires personal, psychological analysis which reflect korean culture's characteristics and emotions for stage-fright and factors of fear-causing, solution-centered, humanism, recognition-acting by approaching through psychology counsel. It studies former stage, and base on this psychological therapy. It can be suggested that applying various psychological arbitration training program. Also stage fear and fright which factors are not overcome and explained, with them It is necessary to show alternative plan with put physiological analysis together, with this procedure, The goal is to develop systematical and synthetic training course.

• Korean Journal of Child Studies
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• v.20 no.2
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• pp.205-223
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• 1999

이 학습은 단기간과 장기간으로 나누어 연구한 화제적인 회상을 중심으로 이야기 구술과 가장놀이의 그 효과들을 탐구하고 논증(Demonstration)하였다. 특별히 이 학습은 어린이들이 가장놀이의 연기와 구술을 하는 동안에 인지변화들을 동일시하고 시험하였다. 교육자들과 연구자들은 제안하기를 놀이와 이야기를 말하는 것은 한 사건의 인지적인 모형으로 유치원 어린이들이 기초적인 기교(Skill)를 배우는 것으로서 상징의 흐름(Stream of Symbolization)안에서 동시에 나타난다고 시사하고 있다. 가장놀이(Pretend Play)는 인지 발달과 사회성 발달 안에서 중요한 영역으로 오랫동안 고려되어져 오기도 했었다. 그런 의미에서 이 학습은 이야기 구술과 가장놀이, 단기간과 장기간의 기억력, encoding and inference 그리고 그것들의 상호관계들에 대한 발달적인 차이들에 초점을 두었다. 그 data에 의하면 화제적인 회상을 효율화하고 있는 가운데서 이야기 말하기와 가장놀이 사이에 유효한 차이가 있었음을 보여주었다. 그 data는 또한 encode에 대한 질문이 inferences의 능력을 초과했다는 것을 지적하기도 했다. 다시 말해서 그 어린이들은 inferences를 만드는 능력이 향상하지 않았음에도 이야기 구술과 가장놀이에 참여할 수 있었다. 이것은 즉 Inferences는 좀더 복잡한 인지 기교들을 요구하고 있었을 뿐, 이야기 구술과 가장놀이의 향상에는 관계하지 않았다는 것을 말해주고 있다. 또한 단기간과 장기간의 조건사이에는 유효한 차이가 있지 않았다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.87-98
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• 2019

This study sought to identify the impact of scenarios, capital, manpower (directors, actors), media promotion, oral communication, and recognition on the intention of watching movies, and to present marketing and policy implications to film producers for ways to revitalize their films. Therefore, the implications of this study are as follows: First, if you watch a movie with a friend or introduce a movie, you should set up a marketing strategy to promote the movie as a oral message to the people around you through double points and free admission at the 10th movie. It will also require the promotion of the scenario to be strengthened so that people around them can recognize it naturally. Second, film production companies will have to improve the quality of their movies by readjusting the distribution of capital in the event of capital investment. In addition, the movie should be encouraged by the oral publicity that the huge amount of capital has enhanced the quality of the movie, as well as pre-experience events to help the audience recognize it. Third, filmmakers will have to choose directors and actors who can digest novel and experimental material over the director's or actor's reputation. Fourth, the movie promotion company should set up strategies to cater to visitors through a contest for ideas for promoting visitors, which can arouse interest among visitors. Fifth, movie promoters will have to set a sufficient promotional period for visitors to be aware of the film in advance. Finally, movie writers will have to create scenarios with a variety of materials that meet the needs of visitors. Also, movie officials will have to develop or create a mechanism for those who watch the movie to practice oral and cognitive skills.

• Korea journal of population studies
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• v.28 no.1
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• pp.173-201
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• 2005

한국 중년 남녀들의 무급노동을 비교 분석하려는 목적을 가진 본 연구는 가사노동과 가족들 보기를 하는 비율과 그 시간량을 분석하고 있다. 가사노동과 가족돌보기가 여전히 여성들의 몫으로 간주된다고는 하지만 얼마나 많은 여성과 남성들이 이러한 일들을 하고 있으며, 이에 사용되는 시간이 얼마인지에 대한 구체적인 분석을 드물다. 본 연구에서는 1999년도 생활시간조사를 이용하여 한국의 40대와 50대 중년층의 가사노동과 가족돌보기를 행하는 비율과 그 시간량을 기술하는 한편, 이들의 가구, 개인, 거주지역 및 요일특성에 따른 차이를 제시하고 있다. 주요 결과로는 중년층 여자들의 경우 본 연구에서 고려한 특성과 관계없이 대부분이 가사노동을 하고 있는 반면, 남자들은 특성에 따라 가사노동을 하는 비율의 차이가 발견된다는 것이다. 또한 가사노동 시간량에서는 남자들과는 달리 여자들에게서 동거가구원이 적을수록 가사노동의 시간 또한 적음을 알 수 있다. 가족돌보기의 경우에는 가구특성이 중요하게 나타나고 있다. 특히 남자들과는 달리, 여자들 중에서 유배우자들은 무배우자들보다 가족돌보기를 하는 비율이나 시간이 많은 것으로 나타난다. 이는 남편이 아내를 돌보기보다는 아내가 남편을 수발하거나 보살피는 것이 더 보편적임을 다시 확인시켜 준다.