• The Korean Journal of Applied Statistics
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• v.28 no.5
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• pp.977-990
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• 2015

Food delivery services are well developed in the Republic of Korea, The increase of one person households and the success of app applications influence delivery services these days. We consider a prediction model for the food delivery service based on weather and dates to predict the number of food delivery services in 2014 using various data mining techniques. We use linear regression, random forest, gradient boosting, support vector machines, neural networks, and logistic regression to find the best prediction model. There are four categories of food delivery services and we consider two methods. For the first method, we estimate the total number of delivery services and the posterior probabilities of each delivery service. For the second method, we use different models for each category and combine them to estimate the total number of delivery services. The neural network and linear regression model perform best in the first method, this is followed by the neural network which is the best for the second method. The result shows that we can estimate the number of deliveries accurately based on dates and weather information.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.119-133
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• 2022

One of the most important current features of food related industry is the growth of food delivery service. Another notable food related culture is, with the advent of Youtube, the popularity of Mukbang, which refers to content that records eating. Based on these background, this study intended to focus on two things. First, we tried to see the impact of Youtube Mukbang and the sentiments of Mukbang comments on the number of related food deliveries. Next, we tried to set up the predictive modeling of chicken delivery order with machine learning method. We used Youtube Mukbang comments data as well as weather related data as main independent variables. The dependent variable used in this study is the number of delivery order of fried chicken. The period of data used in this study is from June 3, 2015 to September 30, 2019, and a total of 1,580 data were used. For the predictive modeling, we used machine learning methods such as linear regression, ridge, lasso, random forest, and gradient boost. We found that the sentiment of Youtube Mukbang and comments have impacts on the number of delivery orders. The prediction model with Mukban data we set up in this study had better performances than the existing models without Mukbang data. We also tried to suggest managerial implications to the food delivery service industry.