• Journal of dental hygiene science
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• v.10 no.6
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• pp.473-479
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• 2010

This study purposed to survey D university students' perception of kindness in their use of dental care services in an area of Gyeonggido. For this purpose, we conducted a questionnaire survey of 502 students from October 2, 2008 to March 6, 2009 and analyzed the data. Results obtained from this study are as follows. 1. Of the subjects, 71.3% were female, 67.7% were at the age of 20 or younger, and 89.2% had experience in visiting a dental clinic. Among the subjects who had experience in visiting a dental clinic, 31.1% replied that they were highly interested in oral health, and to the question on the selfperceived current oral health condition, 35.1% replied that there was something wrong in their oral health condition. 2. With regard to correlation between general characteristics and interest in oral health, 79.9% of the male subjects and 83.2% of the female ones were highly interested in oral health. According to age, interest in oral health was highest among those aged 26 or older 92.0%. 3. With regard to correlation between general characteristics and oral health condition, if the presence of dental caries or periodontal disease was considered an indicator of poor oral health, 66.0% of the male subjects and 70.9% of the female ones appeared unhealthy, 72.0% of students aged 26 or older showed satisfaction. 4. The most frequent reason for not visiting a dental clinic was 'Not sick' 34.6%, and among those who had experience, the most frequent reason for visiting was 'To get treatment of sick teeth' 63.0%. With regard to the perceived kindness of dentist and dental hygienist, 40.6% and 45.8% of the subjects, respectively, were highly satisfied. The most frequent reason for satisfaction was 'Comfortable with patient reception' 34.4% and the most frequent reason for dissatisfaction was 'Explain treatment insufficiently' 30.7%. 5. As to perceived kindness according to gender, 60.9% of the male subjects and 56.1% of the female ones were satisfied with dentist's kindness, and 66.9% and 59.6%, respectively, were satisfied with dental hygienist's kindness. According to age, 62.5% of students aged 26 or older showed satisfaction with dentist's kindness and 78.3% of them with dental hygienist's kindness. 6. As to perceived kindness according to correlation between interest in oral health and current selfperceived oral condition, the kindness of dentists(68.0%) and hygienists(67.8%) was perceived higher when interest in oral health was high and not very interested and the kindness of dentists(50.0%) and hygienists(66.78%) when selfperceived oral condition was healthy, and the difference was statistically significant (p<.022 and p<.023, respectively).

• 한국노년학
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• v.31 no.4
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• pp.871-884
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• 2011

Standard Long-term care(LTC) Utilization Plan is a kind of care plan, which aims to help beneficiaries and their family choose services to meet their care needs. The objective of this study is to determine the relationships among family caregivers' perceived quality, overall satisfaction and utilization in Standard LTC Utilization Plan. Data were gathered from family caregivers with beneficiaries who have used community service in long-term care insurance system. A national cross-sectional descriptive survey was conducted in December 2008, using proportionate quota sampling. Finally, 351 family caregivers completed questionnaires which included demographic characteristics, perceived quality(9 items), overall satisfaction(1 item) and utilization(2 items). Path analysis was conducted to find a causal relationship. This study shows firstly, the quality of Standard LTC Utilization Plan was categorized into three dimensions, that is, assessment of care needs, recommended care plan, and management of monthly benefits. Secondly, reliability and validity of quality items were satisfied. Finally, in the effect of perceived quality and satisfaction for utilization, assessment of care needs(indirect effect, path coefficients=0.077) and overall satisfaction(total effect, path coefficients=0.324) were statistically significant. The findings of this study would be helpful in developing the strategies, which is needed to improve the role of Standard LTC Utilization Plan.

• Management & Information Systems Review
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• v.28 no.4
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• pp.253-291
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• 2009

Expo, as one of the types of convention, is defined as the exhibition of which primary object is the public enlightenment. It displays lots of exhibits from countries around the world created or produced by advanced technologies, but its priority is actually on suggesting value of product, usability and creativity, not on seeking for purchasers of those products. Thus, the world's event Expo can be deemed as the place for educating visitors with various features in both current and future generation in terms of "experience". This study intends to grasp the attributes and elements of the host cities and to look into the formation of city image after being a spectator and the relation for suggesting systematic and rational measures on planning and promoting the Expo. For the foregoing measures, this study suggests effective management measures for Expo spectators by disclosing attributes of host cities, relationship with the formation of city images, and satisfactory relationship among Expo spectators. For achieving the purpose of this study, the relationship between spectators who visited the 'Cheonan 2009 Wellbeing Food Expo' and each element on the basis of the measuring devices deducted through a preparatory research. Based on the results deducted through positive analysis, it intends to expect qualitative improvement of 'Cheonan 2009 Wellbeing Food Expo' and to suggest measures for elevating satisfaction level of Expo spectators by displaying alternative elements for spectators' choice at the Expo and gives continuous suggestion on managing spectators.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.1
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• pp.50-63
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• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• Management & Information Systems Review
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• v.37 no.4
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• pp.175-193
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• 2018

As a new type of business model in the market competition situation of tour companies, this study has developed to the online form of the travel industry to the business form which is the combination of the electronic commerce function and the mobile service process in the provision of the simple web-site, This study explores the difficulties of change for the development of the travel industry from the point of view that recognition is not a simple marketing strategy diversification means but a change of recognition as a business model for expanding new markets or creating new markets. The factors affecting the choice of online travel agent (OTA) and the factors that influence the choice of online travel agency were analyzed. Were used for the empirical survey. The purpose of this study is to investigate the factors influencing the choice of online travel agents who have experience with or experience using online travel agency (OTA), what factors are important to them, and how they differ in importance when visiting again. The results of this study are as follows: First, there was a significant difference between the first and second visitors of online travel agencies. The results of this study were as follows: Attitude toward resolving complaints, convenience of change and cancellation, delivery of tickets and documents, convenience of complaints, The emphasis should be on establishing and strengthening service environments such as the speed of updating the latest information, the simplicity of the booking procedure, the degree of satisfaction of the past, the ability of employees to handle their work, the safety of various payment methods and settlement, The results of this study are as follows: First, the satisfaction of the online travel agency is influenced by the selection factors of the selected online tour agency, and the A/S such as the convenience of prompt delivery, Environmental factors contributed to satisfaction. It is suggested that the systematic service structure such as customer satisfaction and ease of use is a necessary marketing strategy for survival and development of online travel agencies. It is suggested that the marketing concentration strategy with the first visitors as the target market is effective and this is a part of the marketing strategy for the survival of online travel agencies.

• Journal of Korean Society of Forest Science
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• v.103 no.2
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• pp.287-298
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• 2014

This paper aims to analyze the satisfaction level of people for the different types of tree burial sites, in order to suggest directions for the policy to revitalize tree burials. For the purpose of this study, the tree burial sites were classified into four types, and we conducted a questionnaire, targeting 414 visitors to the different case sites. Through the comparative analysis among the case sites, this study found that people prefer the public tree burial sites to the private ones, and most people liked the type of tree burials best created in a natural forest among the public sites. Based on these results, this study suggested that the policy should be focused on the revitalization of public tree burial sites created especially in natural forests in order to satisfy the preference of people. Through the analysis of the questions regarding the general citizens' awareness of tree burials, this study found the improvement measures are required for convenience facilities, low satisfaction for usage charge, low credibility for private tree burial sites, and strong demands to create stable growth environment for memorial trees. On the other hand, this study confound the bright prospect for the spread of tree burials because people who have used tree burial sites were highly willingness to recommend tree burial sites to others and they wanted to do a tree burial for their own funerals.

• Culinary science and hospitality research
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• v.22 no.2
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• pp.252-269
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• 2016

This study was conducted to analyze the influence of the service quality of the food court on customer satisfaction, revisit intention in a discount store. Among the 400 surveys, 371 participants were collected and 350 respondents were analyzed for the statistical analysis to verify research purposes. SPSS 21.0 program was used to derive the following: factor analysis, reliability analysis, simple regression, and multiple regression analysis. Results shown that, first, service quality at the discount store can affect the customer's satisfaction. The factors which can affect the customer's satisfaction are type, empathy and credibility but guarantee and reactivity don't affect it. Second, service quality at the discount store can affect a customer's revisiting. The factors which can affect the customer's revisiting are type, guarantee, empathy and credibility but reactivity doesn't affect it. Third, the customer's satisfaction at the discount store can affect the customer's revisit intention. Through this study, food court service quality can affect not only the customers' satisfaction but also consumers' revisit intention. Therefore, the company and the management need to keep researching and developing various menus, customer service training, and hygiene training in order to set the customer at ease along with making a comfortable mood and set up a dine out & meeting system.

• FLOWER RESEARCH JOURNAL
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• v.19 no.1
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• pp.68-76
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• 2011

This study was conducted to investigate customer taste related to satisfaction of a baby's first birthday party and re-visit of venues. General characteristics of customers were similar in male and female or the married and the unmarried. Mainstream age of respondents was from in their 20's to 30's. Among them, the number of university graduates were the largest in education level. Theoretical model was composed with seven significant variables of design style and composition and design harmony and color sense for flower decoration, accessibility, facility, service and price, satisfaction, and intention of re-visit based on the result of analysis on these factors. Exploratory factor analysis was performed using SPSS 14.0K. Structural equation modeling(SEM) for simultaneous measure of path coefficient in all casualty of study model, measurement model of AMOS 7.0 for evaluation of validity, and reliability and factor analysis method using technical statistics, frequency analysis, and Cronbach's Alpha for data analysis were used. The result of hypothesis verification showed that design style and composition was the most significant item in satisfaction of parameter and it was followed by design harmony and color sense. While service and price had positive effect on satisfaction, accessibility and facility had no relation to it. It means that the most crucial variable was a flower decoration in planning and representation of the celebration of baby's first birthday. In conclusion, the finding of this study suggests that the effective utilization of these variables will contribute to the enhancement of satisfaction affecting improvement service and price or intention of re-visit.

• Journal of Distribution Research
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• v.16 no.1
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• pp.29-64
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• 2011

Given the current situation that there are a lot of rapid change in retail environment and have to offer more customized services to consumers, it is possible for Super Supermarket(SSM hereinafter) to get those. Thus it is explored whether perceived quality affected the customer satisfaction and in turn, the customer satisfaction affected the repurchase intention in SSMs. Especially we investigated the moderate effect of income, age, the number of family members on the relationship between customer satisfaction and repurchase intention. We used the method of structural equation modeling to test hypotheses. As a result, 5 out of 7 hypotheses are statistically significant and partially supported in moderate effects. The results of this study imply that mangers in SSMs have to improve those positive factors that were revealed significant. And given the fact that main customers in SSMs are those who live near and is a nuclear family, they should offer high quality goods and services relevant to them.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.14-24
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• 2015

Fast food restaurants are one of the fastest growing industries in the world. Even though it is an emerging field, there are few studies about the relationship of fast food customer satisfaction about brand value and behavior intention. The current study examined which factor concerning brand value affects to customer satisfaction in fast food restaurants and investigated how customer satisfaction affects the behavior intention. The subjects of this study are current undergraduate students in Busan, South Korea. A self-administrated questionnaire survey was distributed to 528 students who have been to fast-food restaurants in Busan, Korea and 493 questionnaires were used for data analysis. Research findings indicated that food quality, brand image, brand awareness, and brand association through multiple linear regression were significant factors for customer satisfaction. In addition, the result of a simple linear regression showed that customer satisfaction was positively related to behavior intention. This study can provide valuable information and offer specific ways for fast food managers to increase customer satisfaction and behavior intention.